On February 5th, the event was held at the Vicálvaro Campus First Conference on Social Networks and Audiovisual Content: Challenges and Opportunitiesan activity organized by the teachers Antonio Díaz Lucena y Victoria Mora de la Torre in collaboration with the Rey Juan Carlos University and the Vice-Rectorate for Community, Campus, Culture and Sport. 

The day counted with the participation of Lucía Correa and Cristina Márquez, Voice Up, who focused their intervention on the development of podcasts and digital audio as strategic formats in current communication. The speakers explained the narrative possibilities of the medium and the keys to connecting with increasingly segmented audiences through voice content.

For its part, Sandra Moreno, The EconomistShe addressed the work on social media within a media outlet specializing in economic news and analyzed the adaptation of journalistic content to different digital channels. From the perspective of corporate communications, Paola Espinós, Ogilvy, delved into the creative strategies that brands develop to build communities and generate interaction in digital environments.

Likewise, Miguel Sanz, responsible for networks of 20 minutesHe explained the work dynamics of a large-scale, general-interest media outlet, emphasizing fact-checking and real-time content distribution. He concluded the day's events. Gorka Grande, de The Chiringuito de Jugones, who explained the particularities of profile management in sports media and highlighted the importance of effort, work and adaptability as essential skills for future professionals in the sector

Throughout the different presentations, the strategies used by each organization were discussed, as well as the types of content that generate the most engagement. commitment and the challenges posed by the constant evolution of digital platforms and the audiovisual ecosystem. The activity allowed attendees to learn firsthand about the professional dynamics of the sector and highlighted the commitment of the URJC and its Vice-Rectorate for Community, Campus, Culture and Sport to training in skills related to social media, podcasting, and audiovisual content creation.