This academic activity proposal focuses on the implication that the use of data has on the media company, from a corporate, business and functional point of view, focusing on innovation and entrepreneurship.
With this academic activity, the aim is to bring students closer to the knowledge of the strategic planning of media companies for their adaptation to the data economy and its impact on the business model in all its areas -customers, supply, infrastructure, finances- although, focusing especially on the user and the product. Likewise, it seeks to delve into the challenges and identify the existing opportunities in this market.
Target: Intended for students of the Rey Juan Carlos University, mainly Communication Sciences.
Activity data:
Madrid-Quintana campus. Assembly Hall. c/ Quintana, 21 28008 Madrid.
16/11/2022 – Start: 16:30 p.m.