Expert in digital tools in tourism and gastronomy journalism from the Rey Juan Carlos University: from social networks to neuromarketing

ECTS

subjects / subjects

ECTS

Type

Semester

Module A

5

A1 Fundamentals of digital communication (past, present)

 0,5

OB

 1

DIGITAL COMMUNICATION I

A2 Web 3, metaverse, 5g. (future)

 0,5

OB

 1

A3 Basics of digital projects

0,5

OB

1

A4 Legislation and network

0,5

OB

1

A5 Search engines, structure and uses

0,5

OB

1

A6 Vlogs and Blogs. Content development and monetization

0,5

OB

1

A7. Instagramers, Youtubers: new trends

0,5

OB

1

A8 Brand Content

0,5

OB

1

A9 Brand Experience

0,5

OB

1

A10 Community Manager/Content curator

0,5

OB

1

...........................

Module B

  5

DIGITAL KEYS OF THE TOURISM SECTOR

B1 Digital Marketing Strategies in Tourism 

 0,5

 OB

 1

B3 Communication planning

0,5

OB

1

B4 Communication departments in tourism companies: Corporate communication, consumer communication

0,5

OB

1

B5 Travel Journalism: The Travel Chronicle

0,5

OB

1

B6 The power of recommendation

1

OB

1

B7 Crisis communication in the tourism sector

0,5

OB

1

B8 Content Marketing: Product Placement

0,5

OB

1

B9 Tourism neuromarketing

1

OB

1

........................ ..

Module C

 6

C1 Culture and gastronomic innovation

 1

  OB

 2

GASTRONOMIC JOURNALISM

C2 Audiovisual Gastronomic Narratives: Identity and landscape

1

OB

2

C3 Gastronomic criticism, guides and web recommendations

0,5

OB

2

C4 Gastronomic Chronicle

0,5

OB

2

C5 The gastronomic recipe as well to dream

0,5

OB

2

C6 Neurogastronomy

1

OB

2

C7 Wine tourism (the message in the bottle)

0,5

OB

2

C8 Photography in the tourist and gastronomic field

0,5

OB

2

C9 Television formats of gastronomic and tourist content

0,5

OB

2

........................... ..

Module D

 7

D1 Planning of the optimization process of a digital product

 0,5

OB

 2

DIGITAL COMMUNICATION II

D2 Optimization, Positioning and web analytics

 1

 OB

 2

D3 Usability and accessibility

0,5

D4 Content Managers: Project Management Systems

1

OB

2

D5 Writing for Digital Media

1

OB

2

D6 Multimedia/audiovisual content development

1

OB

2

D7 Content development for Social Media: podcast, newsletters

1

OB

2

D8 Planning and design of a digital project

1

OB

2

SEMINARS “Cañitas con…”

1

1

OP

1 AND 2

Name

Academic category/Professional category and entity

Subject to teach

Cristobal Fernandez Munoz

 Full Professor UCM University

- Fundamentals of Digital Communication       

Sergio Alvarez Garcia

  Full Professor UCM University

- Fundamentals of digital projects

- Development of multimedia projects

Jose Alonso Dry

 Freelance Journalist

- Vlogging and Blogging

Michelangelo Nicholas

Full Professor UCAM University

-Brand content

- Product placement

Jennifer Lopez Alvarez

  Director of Global Communication

- Brand experience and online reputation

Pepa Cartini

  gastronomic copywriting

- Community Manager/Content Curator

- The gastronomic recipe as well to dream

Juan Carlos Losada

  CEO The Umbrella Man

- Digital marketing strategies in Tourism

- Optimization, Positioning and web analytics. SEO and SEM

Alfonso Gonzalez Herrero

  IBM Government Affairs

- Communication Planning

- Crisis communication in the tourism sector

White Zayas

UBER Corporate Communication

- Communication department of a tourism company: corporate communication, consumer communication.

- The power of recommendation

Eduardo Sánchez

  Freelance food journalist

- food criticism

- Gastronomic chronicle, guides and web recommendations

Noelia Jimenez Pellecin

Photographer

- Photography in the tourist and gastronomic field

George Arnald

Business Development and Marketing Director

- Content managers: project management systems

Javier Martinez Vaquero

Creative Director and Copywriter

- Writing for digital media

Manuel Gertrudix Barrio

University Professor. URJC

- Web 3; Metaverse; 5g

- Planning and design of a digital project

Esther Gonzalez

University Professor. URJC

- Legislation and network

Peter of Alzaga

Associate Professor URJC.

- Search engines, structure and uses

- Content development for social media

Esther Martinez Pastor

Full Professor at URJC University.

- Influencers, Instagramers, Youtubers. new trends and monetization

Mercedes del Hoyo Hurtado

Full Professor URJC University

- The travel chronicle

Subtle Lucia

Hired Professor Doctor. URJC

- Tourism neuromarketing

- Neurogastronomy

Yanet Acosta

Assistant Professor Doctor URJC.

- Culture and gastronomic innovation

- The gastronomic recipe as well to dream

Ernest Taborda

Associate Professor URJC.

- Audiovisual Gastronomic Narratives: Identity and landscape

Jose Gabriel Fernandez Fernandez

Interim Professor. URJC

- Wine tourism (The message in the bottle)

White Mayandia

Associate Professor. Magic Director. URJC

- Television formats of gastronomic content

M. Carmen Galvez de la Cuesta

Hired Professor Doctor. URJC

- Usability and accessibility