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INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Academic direction: Rocio Gonzalez Sanchez
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Presentation
The brand that surrounds a product or business is very important to generate value for the consumer. So much so, that we live surrounded by established brands that we trust completely when buying simply because of their logo or the name they have, always associated with a good quality of service or product.
We often find high-value products that fall by the wayside due to a poor marketing strategy.
The gastronomic producer, if he wants to be successful, must know the formula for creating and promoting a brand for his products and, for this reason, this course is completely necessary for producers and entrepreneurs, because without the appropriate knowledge, all efforts are risk of being left on empty land.
Creating a good brand is the first step to achieving a profitable business, so it is considered necessary that the contents are specialized in the gastronomic sector.
Training is also required to make visible the difference between selling products and selling experiences. Gastronomy sells an experience that does not start at the moment of consuming it, but much earlier. And that experience lasts much longer than any other. It is necessary that there is training in gastronomy in the market that gives advertising the importance it has. Taught, in addition, by specialists in gastronomic marketing.
the Program
BASIC CONCEPTS OF MARKETING.
- SUBJECT 1: Definition and origin of marketing. (1 hour)
- SUBJECT 2: Purpose of marketing. (1 hour)
- UNIT 3: Different types of marketing. (1 hour)
- SUBJECT 4: How to carry out a market study oriented to the gastronomic business. (4 hours)
- Conceptualization and application.
- Realization of a market study oriented to the gastronomic business.
CREATION OF A BRAND ADAPTED TO GASTRONOMIC BUSINESS MODELS.
- UNIT 5: Process of creating a brand. Gastronomic branding. (5 hours)
- UNIT 6: Trademark registration process. (2 hours)
ADVERTISING TECHNIQUES
- UNIT 7: Different types of advertising techniques. (Three hours)
- UNIT 8: Advertising techniques in the world of gastronomy. (Three hours)
Recipients
access requirements
This course is intended for entrepreneurs in the gastronomic sector who wish to expand their knowledge in this area.
No university degree is necessary.
Selection criteria
In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:
- 40% Curricular experience
- 40% Degree related to business
- 20% Degree related to gastronomy or hotel, restaurant and catering
Number of Places: 25 (minimum 16)
Academic Management and Faculty
Academic direction: Rocio Gonzalez Sanchez
Faculty:
Maria Torrejon Ramos
His line of research is focused on Sustainability in the tourism sector and he is doing his doctoral thesis on Circular Economy in the Horeca sector (Hotels, Restaurants and Catering), delving into the study of the Green Supply Chain and the importance of waste of food and proper use of resources.
Dr. María García de Blanes
URJC teacher and researcher. Doctorate in Social and Legal Sciences (Development of Technological Acceptance models)
Master's Degree in Digital Marketing.
Master in Marketing and Commercial Management.
Graduate in Hispanic Philology
Pepa Cartini
Master in Gastronomic Management and Innovation -UCJC - Ferran Adrià Chair.
WSET 2Outlook Wine Barcelona
Freelancer specializing in Brand Storytelling and gastronomic Copy since 2016. In her role as a trainer, she seeks to enliven narrative awareness in the gastronomic sector to promote the creation of brands from a humanistic perspective.
Duration and development
Modality: online
Number of credits: 2
Contact hours: 20 online
Place of delivery: URJC virtual classroom
Start and end date: March 4 – April 7, 2025
Session calendar:
March 4 and 11, from 10 a.m. to 13.30:XNUMX p.m.
March 17 and 24, from 10 a.m. to 13.30:XNUMX p.m.
March 31, from 10:13 a.m. to XNUMX:XNUMX p.m.
April 7, from 10am to 13pm
Reservation of place and enrollment
Pre-registration period: until February 6, 2025
Enrollment deadline: February 10-16, 2025
Title price: €164,00
Possibility of scholarship: No
Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.
The start of the course is conditioned to the minimum number of students enrolled.
APPLICATIONS FOR ADMISSION ARE MADE TELEMATICLY THROUGH:
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
Microcredentials, intended for students with or without a previous official university degree.
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.