• 2017cover Presentation
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University Microcredential Creation of a gastronomic brand

Own Teachings
Telephone: 91 488 70 40
Academic direction: Rocio Gonzalez Sanchez

more information

Basic Information


The brand that surrounds a product or business is very important to generate value for the consumer. So much so, that we live surrounded by established brands that we trust completely when buying simply because of their logo or the name they have, always associated with a good quality of service or product. 

We often find high-value products that fall by the wayside due to a poor marketing strategy.  

The gastronomic producer, if he wants to be successful, must know the formula for creating and promoting a brand for his products and, for this reason, this course is completely necessary for producers and entrepreneurs, because without the appropriate knowledge, all efforts are risk of being left on empty land.  

Creating a good brand is the first step to achieving a profitable business, so it is considered necessary that the contents are specialized in the gastronomic sector.  

Training is also required to make visible the difference between selling products and selling experiences. Gastronomy sells an experience that does not start at the moment of consuming it, but much earlier. And that experience lasts much longer than any other. It is necessary that there is training in gastronomy in the market that gives advertising the importance it has. Taught, in addition, by specialists in gastronomic marketing.


Know the basic concepts of marketing and advertising. 

That the student acquires the notions of Branding necessary for the creation of its own brand. 

Teach how to create, from scratch, a strategy plan for brand creation




  1. SUBJECT 1: Definition and origin of marketing. (1 hour)
  2. SUBJECT 2: Purpose of marketing. (1 hour)
  3. UNIT 3: Different types of marketing. (1 hour)
  4. SUBJECT 4: How to carry out a market study oriented to the gastronomic business. (4 hours)
    1. Conceptualization and application.
    2. Realization of a market study oriented to the gastronomic business.


  1. UNIT 5: Process of creating a brand. Gastronomic branding. (5 hours)
  2. UNIT 6: Trademark registration process. (2 hours)


  1. UNIT 7: Different types of advertising techniques. (Three hours)
  2. UNIT 8: Advertising techniques in the world of gastronomy. (Three hours)


access requirements

This course is intended for entrepreneurs in the gastronomic sector who wish to expand their knowledge in this area.  

No university degree is necessary. 

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:  

  • 40% Curricular experience
  • 40% Degree related to business
  • 20% Degree related to gastronomy or hotel, restaurant and catering

Number of Places: 25 (minimum 16)

Academic Management and Faculty

Academic direction: Rocio Gonzalez Sanchez


Maria Torrejon Ramos

His line of research is focused on Sustainability in the tourism sector and he is doing his doctoral thesis on Circular Economy in the Horeca sector (Hotels, Restaurants and Catering), delving into the study of the Green Supply Chain and the importance of waste of food and proper use of resources. 

Dr. María García de Blanes

URJC teacher and researcher. Doctorate in Social and Legal Sciences (Development of Technological Acceptance models)   

Master's Degree in Digital Marketing.   

Master in Marketing and Commercial Management.   

Graduate in Hispanic Philology

Pepa Cartini

Master in Gastronomic Management and Innovation -UCJC - Ferran Adrià Chair.   

WSET 2Outlook Wine Barcelona     

Freelancer specializing in Brand Storytelling and gastronomic Copy since 2016. In her role as a trainer, she seeks to enliven narrative awareness in the gastronomic sector to promote the creation of brands from a humanistic perspective. 

Duration and development

Modality: online

Number of credits: 2

Contact hours: 20 online

Place of delivery: URJC virtual classroom

Schedule: Monday. Depending on sessions, from 10 a.m. to 12 p.m. or from 10 a.m. to 12,30:XNUMX p.m.

Start and end date: September 16, 2024 – November 11, 2024

Reservation of place and enrollment

Pre-registration period: until the 2 of September 2024

Enrollment deadline: from September 3 to 8, 2024

Title price: 164,00€

Possibility of scholarship: No

Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.



Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.