• 2017cover Presentation
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University Microcredential in Creation of gastronomic content for social networks

Own Teachings
Telephone: 91 488 70 40
Contact Technical Direction: Ernesto Jose Taborda Hernandez     

more information

Basic Information


In recent years, social networks have become a showcase for chefs, hoteliers, businessmen and communicators.

They are not only an effective way to advertise a business, but they have become a business in themselves, since quality content can arouse the interest of thousands of users, allowing the time it takes to make each post become a profitable job.

This is the case with many influencers who, thanks to their efforts, have managed to have a large audience thanks to the audiovisual content they generate every day.

Taking advantage of this type of tools, which are available to everyone, is extremely important for a person or a business to have visibility.

This degree will show that not only a good photograph is important. Practically any user can share good gastronomic content with the world.

It will be the publication as a whole, with correctly made and edited images, added to well-written texts and organized content, that will turn a normal account into one of reference and prestige.

This course will provide knowledge to know how to design quality programming, make gastronomic content profitable and learn the keys to recording or photographing gastronomy.


Learn to edit and create content for social networks.

Master video editing recipes.

Learn the keys to control light, camera focus and exposure times.

Learn to write recipes and written content.

Study the importance of journalism specialized in gastronomy.

Teach the keys to produce content for social networks.

Learn to design a photography set and current visual plating.


  1. Creation of gastronomic content.

Topic 1: Programming of gastronomic content. Cooked and plated.

Topic 2: Locations to record, recording set and photography. Set assembly.

Subject 3: Writing, script and organization of the content.

  1. Photography and video in gastronomy

Topic 4: Audiovisual journalism.

Topic 5: Production of gastronomic programs.

Topic 6: Realization of gastronomic programs.

Topic 7: Gastronomic photography and video (face-to-face)

  1. Gastronomic marketing, RRSS and creation of content of interest.

Topic 8: Gastronomic marketing in RRSS.

Topic 9: Creation of gastronomic content.


access requirements

This course is aimed at journalists, professionals from the world of gastronomy, bloggers or influencers who wish to improve their professional career in the audiovisual world and social networks.

No previous university degree is necessary.

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:

40% previous experience in the audiovisual world.

40% activity related to gastronomy.

20% knowledge in social networks, whose evaluation will be carried out through a 

personal interview.

No. of Places: 35 (minimum 13)

Academic Management and Faculty

Academic direction: Dr. Ernesto Jose Taborda Hernandez     


Dr. Ernesto José Taborda Hernández. doctor assistant professor 

Doctor in Audiovisual Communication.  

Director, screenwriter and professional chef. 

Antonio Domínguez Torreadrado. PTGAS URJC.  

Technical head of audiovisual media laboratories of the Faculty of CC. of the comunication.  

Photographer and editor. 

Dr. Yanet Acosta Meneses. Doctor's Assistant Professor.  

Doctor in Information Sciences.  

Postgraduate in Social Network Management.  

Food journalist. 

Rocío Rivera Gentil.  

Photographer and food stylist, creator of recipes and content for social networks.  

Home economist for companies and publishers.  

Clara Villalón.  

Gastronomy expert.  

Gastronomic advisor, gastronomic content generator, culinary trends analyst and video and photo developer. 

Belén Casal. 

Photographer and creator of gastro content for brands and publications. 

Duration and development

Modality: blended

Number of credits: 6

Contact hours: 10 a.m. Rest, online.

Place of delivery: Virtual classroom, Campus Aranjuez and Campus of Fuenlabrada URJC.

Schedule: Monday to Thursday, from 16.30:19 p.m. to XNUMX:XNUMX p.m.

Start and end date: May – June 2024.

Reservation of place and enrollment

Pre-registration period until April 18, 2024

Registration period April 22 – 26, 2024

Title price: 492,00€

Possibility of scholarship (if applicable): No.

Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • Title of the studies carried out
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Title of the studies carried out
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.