Presentation

The Design Thinking process begins by defining a challenge. We challenge you to discover the potential you have!

Design thinking or Design Thinking tries to make the individual think like a designer so that he can transform the way of developing products, services, processes, as well as the company's strategy, or any present or future project that you are thinking of undertaking. Take problems as challenges to find a creative solution.

The bases of the Design Thinking methodology are based on the fact that learning only occurs when we move away from what is familiar to us and accept the uncertain as part of our reality. Challenges and brilliant ideas arise when we take risks and go out into unknown territories and, therefore, out of our comfort zone. When we break mental patterns, we apply creativity and take innovation based on our way of thinking and acting.

We will get you to challenge the standards of thought and behavior by generating new meanings and stimulating the cognitive, emotional and sensory aspects. You will learn a new methodology to enact the end of old ideas applied to new business models.

The course has been designed with an active methodology in which the dynamics and techniques that are developed will be the central axis of the change in your way of thinking.

Objectives

The general objective of the course is to provide participants, in a simple and practical way, with a series of basic methods and techniques through the development of dynamics that allow them to acquire basic skills for creative problem solving; so that they change the mental patterns of thought for innovation in products, services or business models in the field of companies and businesses.

This general objective will be achieved by providing basic knowledge focused on the following specific objectives:

1. Know the principles and fundamentals of Design Thinking.
2. Teach the student to find solutions, design products, services, business models or undertake creatively focused on customer needs.
3. Know and manage the different tools and techniques of Design Thinking.
4. Instruct the student in the use of dynamics for the management of innovation.
5. Enhance the student's professional knowledge through creativity.

At the end of the course the student will be able to:

1. Identify the Design Thinking process.
2. Use creative techniques in identifying problems, generating ideas; definition and prototyping of products, processes and business models that allow visualizing possible solutions
3. Adopt the attitude of a Design Thinker to create value and strategically develop companies by applying the most modern management techniques.
4. Facilitate Design Thinking processes in organizations.

Competences

GENERAL COMPETENCIES

• That students are able to integrate knowledge and face the complexity of formulating solutions based on information that, being incomplete or limited, includes reflections on the needs of customers and stakeholders.
• That students know how to communicate to specialized and non-specialized audiences in a clear and unambiguous way the conclusions and results of their investigations and interventions.
• Ability to analyze, search and discriminate information from various sources.
• Capacity for teamwork

SPECIFIC COMPETENCES

• Knowledge of Design Thinking models.
• Knowledge and application of the IDEO model of Design Thinking.
• Application of the Dan Nessler model of Design Thinking
• Ability to accurately integrate and evaluate multiple sources of information and make interpretations that help innovation teams gain awareness and achieve agreed outcomes.
• Ability to manage an innovation process through Design Thinking and its responsibility.
• Know, understand and apply methods, techniques and tools of preliminary immersion of problems
• Know, understand and apply methods, techniques and tools of empathy.
• Know, understand and apply methods, techniques and tools to obtain insight and define problems.
• Know, understand and apply methods, techniques and tools for the generation of ideas.
• Know, understand and apply prototyping methods, techniques and tools
• Know, understand and apply testing methods, techniques and tools.
• Know how to apply and integrate the knowledge of agile methodologies with the aim of helping companies and organizations to work on the basis of agile values ​​and continuous improvement.
• Identification of new paradigms of organizational and business behavior to successfully face the changing environment and the agile transformation of organizations.