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INFORMATION, PRE-REGISTRATION AND REGISTRATION
- Continuing Education
- Phone: 91 665 50 60
- Contact Academic Address: Santiago Leguey Galán and José María Sánchez López
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Objectives
Events that communicate: strategic design for institutions and brands
Design and manage institutional events with a clear focus on strategic communication
This course aims to train professionals capable of designing and managing institutional and corporate events holistically, incorporating effective and sustainable communication strategies aligned with the Sustainable Development Goals (SDGs). Through a practical methodology, it prepares students to lead projects in a sector with high economic impact and significant employability potential.
The course places special emphasis on understanding the event as a strategic communication tool, capable of generating value, positioning and connection with key audiences.
Programme
Subject modules:
- Block I: Introduction to events
- Block II: Stages of an event
- Block III: Protocol at Events
- Block IV: Event Budget
- Block V: Event Communication
- Block VI: Analysis of Event Results
|
Name of the Content Modules |
Brief description (maximum recommended 160 characters) |
ECTS |
|
Block I: Introduction to events |
Fundamentals and types of corporate and institutional events. |
0.25 |
|
Block II: Stages of an event |
Key phases in event planning and execution. |
0.5 |
|
Block III: Protocol at Events |
Institutional protocol and ceremonial standards applied. |
0.25 |
|
Block IV: Event Budget |
Economic management and budgetary control of events. |
0.25 |
|
Block V: Event Communication |
Design of communication plans for events. |
0.5 |
|
Block VI: Analysis of event results |
Evaluation of the impact and results of the events. |
0.25 |
Recipients
Access requirements: Anyone with a high school diploma or a technical degree in any field of education may apply.
Selection criteria: In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following objectively weighted criteria as stated:
Students who have been admitted to university will have priority over those who have not. If a selection of students is necessary, it will be based on their university entrance exam score and the average grade of their high school diploma or vocational qualification in any field among the students who have not been admitted to university.
No. of Places: minimum 10,100 places per edition
Duration and development
Modality: online
Number of credits: 2
Contact hours: 0
Location: URJC Virtual Classroom
Schedule: Free time for studying the syllabus and developing activities during the course period.
4 hours of synchronous, unrecorded sessions in two afternoon sessions via Teams
Start and end date:
First edition
From November 20, 2025 to December 15, 2025
Second edition
From February 2, 2026 to March 2, 2026
Third edition
From June 23, 2026 to July 20, 2026
Reservation of place and enrollment
First edition
Pre-registration period: from November 5th to 20th, 2025
Enrollment deadline: from November 5th to 20th, 2025
Title price: €170
Second edition
From February 2, 2026 to March 2, 2026
Pre-registration period: from December 1, 2025 to January 31, 2026
Enrollment deadline: from December 1, 2025 to January 31, 2026
Title price: €170
Third edition
From June 23, 2026 to July 20, 2026
Pre-registration period: from February 1, 2026 to June 20, 2026
Enrollment deadline: from February 1, 2026 to June 20, 2026
Title price: €170
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
Microcredentials, intended for students with or without a previous official university degree.
These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.