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INFORMATION, PRE-REGISTRATION AND REGISTRATION
- Continuing Education
- Phone: 91 665 50 60
- Contact Academic Address: Santiago Leguey Galán and José María Sánchez López
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Presentation
The Rey Juan Carlos University (URJC) presents a University Microcredential program in Community Manager, which responds to current business demand, providing a unique employability opportunity.
Jobs related to social media management are one of the main sources of first contact with the working world for university students.
Expanding and certifying students' training and knowledge about Community Manager will significantly improve their chances of securing their first job.
On the one hand, social networks are used as a job search tool by students, and on the other hand, knowledge about community management is increasingly in demand in all professional sectors, so the acquisition of the knowledge and skills of this course boosts the professional career of university students both directly and indirectly.
Objectives
This training facilitates access to a wide range of jobs related to social media communication and promotes self-employment as a freelancer for personal clients. Furthermore, it equips participants with the theoretical and practical knowledge necessary to work professionally as a community manager.
Programme
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1.- Introduction: Global Situation, Situation in Spain, Digital Trends. |
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2. The role of the Community Manager: Characteristics, functions, and qualities of a Community Manager; activities in social media; types of users on social networks; and how to connect with your target audience. |
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3. Social Media. E-commerce. Positioning. Monitoring. Tools |
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4. Integrated social media profile management. Recommendations for scheduling social media tasks. Integrated social media profile management (Hootsuite, TweetDeck). Monitoring social media activity. |
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5. Monitoring and optimization of online reputation and the corporate or professional digital brand. Presentation, use, and features of tools: Klout, Kred, Google Search, Alerts, Social Mention. Keyword and KPI analysis. Positioning techniques. How to optimize a website to appear in the top search results. Positioning analysis tools: SeoQuake. SMO. Social Media Positioning. SEO and SEM, metrics, and analysis tools (Google Analytics, Google Trends, Google AdWords, Google AdSense). |
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6. Development of Brand 2.0 strategies and handling reputation crises in Social Media. Concept and stages of a corporate brand strategy. Types and characteristics of reputation crises in Social Media. Basic Community Manager tools. Social ROI. Obtaining benefits and user engagement. Analysis and resolution of practical cases. |
Recipients
Access requirements:
Anyone with a high school diploma or a technical degree in any field of education may apply.
Selection criteria:
In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following objectively weighted criteria as stated:
1. Students who have been admitted to university will have preference over those who have not. If a selection of students is necessary, it will be based on their university entrance exam score and the average grade of their high school diploma or vocational qualification in any field among the students who have not been admitted to university.
No. of Places: 100 places per edition, with a minimum of 10 students required for delivery.
Duration and development
Modality: Interactive
Number of credits: 2
Contact hours: 0
Place of delivery: URJC virtual classroom
Schedule: Asynchronous
Start and end date:
First Call for Applications: November 20 to December 15, 2025
Second Call for Applications: February 2 to March 2, 2026
Third Call for Applications: June 23 to July 20, 2026
Reservation of place and enrollment
First edition
From November 20, 2025 to December 15, 2025
Pre-registration period: from November 5th to 20th, 2025
Enrollment deadline: from November 5th to 20th, 2025
Title price: €170
Second edition
From February 2, 2026 to March 2, 2026
Pre-registration period: from December 1, 2025 to January 31, 2026
Enrollment deadline: from December 1, 2025 to January 31, 2026
Title price: €170
Third edition
From June 23, 2026 to July 20, 2026
Pre-registration period: from February 1, 2026 to June 20, 2026
Enrollment deadline: from February 1, 2026 to June 20, 2026
Title price: €170
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
Microcredentials, intended for students with or without a previous official university degree.
These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.