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Science, Management and Service Engineering (blended) + Marketing (face-to-face)

SMOWL Biometric Recognition System

Foliage of knowledge: Social and Legal Sciences
Responsible Center: Faculty of Economics and Business Sciences
Teaching modality and Campus:
Mixed
Madrid-Vicalvaro
Credits: 328,5. Credits year: of 61,5 to 67,5 Duration: 5 years. Implantation: progressive
Academic Calendar    Schedule  Exams   Teaching Guides  Faculty 
Coordinators: Prof. Dr. Ms. María Valeria de Castro Martínez (CGIS) y Prof. Dr. Susana Romero Sanz (Marketing)

Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Student authentication through biometric recognition

One of the main challenges that universities face regarding distance degrees has to do with the quality of user validation processes. For this reason, aware of the importance of identifying students during the development of the subjects, and of giving greater reliability to virtual evaluation tests, the Rey Juan Carlos University has launched the SMOWL facial recognition system in this degree.

This system facilitates the security and identification of students in the evaluation tests carried out through the Virtual Classroom.

In order to take the subjects of this degree that incorporate advanced student identification models, you must have a webcam.

Training itinerary

ACCESS THE COURSE GUIDES OF THE DEGREE

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE

SEMESTER

COURSE

CHARACTER

CREDITS

1

Marketing and Interpersonal Communication Techniques

FBR

6

1

Business Sociology

FBR

6

1

Introduction to Programming

OB

6

1

Mathematics for Computing and Services

OB

6

1

Systems Theory

OB

3

1

History and Fundamentals of Services

FBR

6

2

Civil Law

FBR

6

2

Introduction to Marketing

OB

6

2

Logic

OB

3

2

Business organization

FBR

6

2

Operating Systems and Networks

FBC

6

2

Service Development

OB

6

TOTAL CREDITS TO TAKE: 66

 

2st COURSE

SEMESTER

COURSE

CHARACTER

CREDITS

1

Economic-Financial Analysis in Marketing I

OB

4,5

1

Strategic Directors

OB

4,5

1

Computer Architecture

OB

3

1

Databases

OB

6

1

Statistics

OB

6

1

Communication skills

FBC

6

1

Leadership and teamwork

OB

3

2

Economic-Financial Analysis in Marketing II

OB

4,5

2

Strategic marketing

OB

4,5

2

Responsibility and Corporate Social Marketing

FBC

6

2

Economics in Service Sciences

FBR

6

2

Software engineering

OB

3

2

Information systems

OB

3

Annual

modern language

FBC

6

TOTAL CREDITS TO TAKE: 66

 

3st COURSE

SEMESTER

COURSE

CHARACTER

CREDITS

1

Commercial Law: Legal Regulation of the Market

OB

4,5

1

Psychology Applied to Marketing

OB

4,5

1

Consumer behavior

OB

4,5

1

Sales address

OB

4,5

1

Design and Maintenance of Services

OB

3

1

Service Operations Department

OB

3

1

Service Engineering

OB

6

1

Microeconomics

OB

3

2

Labor law and social security

OB

4,5

2

Economics II: Macroeconomics

OB

6

2

Information Systems Architectures

OB

6

2

Operative investigation

OB

3

2

Intelligence and Business Analysis

OB

3

2

Service Management

OB

6

2

Business Process Engineering

OB

3

2

Mobile and Ubiquitous Services

OB

3

TOTAL CREDITS TO TAKE: 67.5

 

4st COURSE

SEMESTER

COURSE

CHARACTER

CREDITS

1

Market Research I

OB

4,5

1

Communication and Digital Advertising Policy

OB

6

1

Product Policy

OB

6

1

Business Information Systems

OB

6

1

Technologies for the Management of Large Volumes of Data

OB

6

1

Direction and Project Management

OB

3

1

Enterprise Architectures

OB

3

2

Decision Methods Applied to Marketing

OB

4,5

2

Market Research II

OB

4,5

2

Distribution and Electronic Commerce Policy

OB

6

2

Price and Cost Policy

OB

6

2

Human-Computer Interaction and Multimedia

OB

6

2

Business Initiative

OB

3

2

Human Resources

OB

3

TOTAL CREDITS TO TAKE: 67.5

 

5st COURSE

SEMESTER

COURSE

CHARACTER

CREDITS

1

Industrial and Services Marketing

OB

4,5

1

Marketing plan

OB

6

1

Academic Recognition of Credits

OB

6

2

Relational, Direct and Interactive Marketing

OB

4,5

2

Commercial Negotiation Techniques

OB

4,5

ANNUAL

Final Degree Project

OB

6

Annual

Final Degree Project

OB

6

Annual

External Practices (Science, Management and Service Engineering)

OB

24

TOTAL CREDITS TO TAKE: 61.5

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

Quality Assurance Degree in Science, Management and Service Engineering (blended)
Quality Assurance Degree in Marketing

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

Labor Insertion

 

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.