Science, Management and Service Engineering (blended) + Marketing (face-to-face)

Letter size decrease font size increase font size
Print

Foliage of knowledge: Social and Legal Sciences
Responsible Center: Faculty of Economics and Business Sciences
Teaching modality and Campus:
Mixed Madrid-Vicalvaro
Credits: 328,5. Credits year: of 61,5 to 67,5 Duration: 5 years. Implantation: progressive
Academic Calendar Opening hours Exams Teaching Guides Faculty
Coordinators: Prof. Dr. Ms. Maricela Salgado Quezada (CGIS) y Prof. Dr. Susana Romero Sanz (Marketing)

Student attention: 91 488 93 93. Student Help Box Suggestions, complaints and congratulations mailbox

Student authentication through biometric recognition

One of the main challenges that universities face regarding distance degrees has to do with the quality of user validation processes. For this reason, aware of the importance of identifying students during the development of the subjects, and of giving greater reliability to virtual evaluation tests, the Rey Juan Carlos University has launched the SMOWL facial recognition system in this degree.

This system facilitates the security and identification of students in the evaluation tests carried out through the Virtual Classroom.

In order to take the subjects of this degree that incorporate advanced student identification models, you must have a webcam.

Training itinerary

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Marketing and Interpersonal Communication Techniques	FBR	6
1	Business Sociology	FBR	6
1	Introduction to Programming	OB	6
1	Mathematics for Computing and Services	OB	6
1	Systems Theory	OB	3
1	History and Fundamentals of Services	FBR	6
2	Civil Law	FBR	6
2	Introduction to Marketing	OB	6
2	Logic	OB	3
2	Business organization	FBR	6
2	Operating Systems and Networks	FBC	6
2	Service Development	OB	6
TOTAL CREDITS TO TAKE: 66

2st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Economic-Financial Analysis in Marketing I	OB	4,5
1	Strategic Directors	OB	4,5
1	Computer Architecture	OB	3
1	Databases	OB	6
1	Statistics	OB	6
1	Communication skills	FBC	6
1	Leadership and teamwork	OB	3
2	Economic-Financial Analysis in Marketing II	OB	4,5
2	Strategic marketing	OB	4,5
2	Responsibility and Corporate Social Marketing	FBC	6
2	Economics in Service Sciences	FBR	6
2	Software engineering	OB	3
2	Information systems	OB	3
Annual	modern language	FBC	6
TOTAL CREDITS TO TAKE: 66

3st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Commercial Law: Legal Regulation of the Market	OB	4,5
1	Psychology Applied to Marketing	OB	4,5
1	Consumer behavior	OB	4,5
1	Sales address	OB	4,5
1	Design and Maintenance of Services	OB	3
1	Service Operations Department	OB	3
1	Service Engineering	OB	6
1	Microeconomics	OB	3
2	Labor law and social security	OB	4,5
2	Economics II: Macroeconomics	OB	6
2	Information Systems Architectures	OB	6
2	Operative investigation	OB	3
2	Intelligence and Business Analysis	OB	3
2	Service Management	OB	6
2	Business Process Engineering	OB	3
2	Mobile and Ubiquitous Services	OB	3
TOTAL CREDITS TO TAKE: 67.5

4st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Market Research I	OB	4,5
1	Communication and Digital Advertising Policy	OB	6
1	Product Policy	OB	6
1	Business Information Systems	OB	6
1	Technologies for the Management of Large Volumes of Data	OB	6
1	Direction and Project Management	OB	3
1	Enterprise Architectures	OB	3
2	Decision Methods Applied to Marketing	OB	4,5
2	Market Research II	OB	4,5
2	Distribution and Electronic Commerce Policy	OB	6
2	Price and Cost Policy	OB	6
2	Human-Computer Interaction and Multimedia	OB	6
2	Business Initiative	OB	3
2	Human Resources	OB	3
TOTAL CREDITS TO TAKE: 67.5

5st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Industrial and Services Marketing	OB	4,5
1	Marketing plan	OB	6
1	Academic Recognition of Credits	OB	6
2	Relational, Direct and Interactive Marketing	OB	4,5
2	Commercial Negotiation Techniques	OB	4,5
ANNUAL	Final Degree Project	OB	6
Annual	Final Degree Project	OB	6
Annual	External Practices (Science, Management and Service Engineering)	OB	24
TOTAL CREDITS TO TAKE: 61.5

Regulation

ACADEMIC CALENDAR

Academic Calendar

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS

EVALUATION

Regulation on the Assessment of Learning Outcomes (in force from 1 September 2024)
Review and claim of continuous assessment in URJC degree studies (repealed and replaced by the Regulations for the Evaluation of Learning Outcomes - Title VII)
Request for review and claim of continuous evaluation
Compensation Court (repealed and replaced by the Regulations for the Evaluation of Learning Outcomes - Title X)

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

Extinction of university degrees

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

TEACHING COORDINATION

Regulations for Teaching Coordination Positions

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School insurance

ASSOCIATIONS

Regulation of student associations

Quality guarantee

Quality Assurance Degree in Science, Management and Service Engineering (blended)
Quality Assurance Degree in Marketing

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

Second year after graduation
Third year after graduation
Fourth year after graduation

- Degree of satisfaction:

Faculty with the campus and university
Teacher with degree
of the evaluators
Incoming student mobility program
Outgoing Student Mobility Program
Administration and services staff with the university

- External internships:

Student satisfaction
External tutor satisfaction
Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

Labor Insertion

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.

Go up