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Tourism + Marketing

Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of Economics and Business Sciences
Teaching modality and Campus:
In person: Madrid-Vicalvaro
Credits: 310,5   Credits year: of 58,5 to 66  Duration: 5 years. Implantation: progressive
Academic Calendar    Schedule   Exams  Teaching Guides  Faculty
Coordinator: Prof. Dr. D. Jose Ramón Sarmiento Guede (Tourism) y Prof. Dr. Susana Romero Sanz (Marketing)

Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Training itinerary

ACCESS THE COURSE GUIDES OF THE DEGREE

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE
SEMESTER COURSE CHARACTER CREDITS

1

Company Introduction

FBR

6

1

Marketing and Interpersonal Communication Techniques

FBR

6

1

Mathematics Applied to Marketing

OB

6

1

Basic Legal Principles of Tourism Application

FBC

6

1

History of Travel and Tourism

FBR

6

1

Law and Legislation

FBR

6

2

Introduction to Marketing

OB

6

2

Statistics Applied to Marketing

OB

6

2

Cultural heritage

FBC

6

2

Social Psychology of Tourism

OB

6

2

Tourist Territorial Resources of the World

OB

6
TOTAL CREDITS TO TAKE: 66

 

2st COURSE
SEMESTER COURSE CHARACTER CREDITS

1

Business Sociology

FBR

6

1

Economics I: Microeconomics

FBR

6

1

Commercial Law: Legal Regulation of the Market

OB

4,5

1

First Foreign Language I

OB

6

1

Tourist Territorial Resources of Spain

OB

6

2

Strategic marketing

OB

4,5

2

Economics II: Macroeconomics

OB

6

2

First Foreign Language II

OB

6

2

Computing Applied to Tourism Management

FBC

6
2 Second Foreign Language I (French or German) OB 6

Annual

modern language

FBC

6
TOTAL CREDITS TO TAKE: 63

 

3st COURSE
SEMESTER COURSE CHARACTER CREDITS

1

Strategic Directors

OB

4,5

1

Consumer behavior

OB

4,5

1

Sales address

OB

4,5

1

Second Foreign Language II (French or German)

OB

6

1

Financial Accounting for Tourism Companies

OB

6

1

World Tourist Routes and Tourist Information

OB

6

2

Labor law and social security

OB

4,5

2

Decision Methods Applied to Marketing

OB

4,5

2

Relational, Direct and Interactive Marketing

OB

4,5

2

Marketing, Information Systems and Data Driven Automation 

OB

4,5

2

Commercial Negotiation Techniques

OB

4,5

2

Cost Accounting for Tourism Companies

OB

6
TOTAL CREDITS TO TAKE: 60

 

4st COURSE
SEMESTER COURSE CHARACTER CREDITS

1

Market Research I

OB

4,5

1

Communication and Digital Advertising Policy

OB

6

1

Product Policy

OB

6

1

Tourism Administrative Law

OB

6

1

Tourist Transport

OB

6

2

Market Research II

OB

4,5

2

Distribution and Electronic Commerce Policy

OB

6

2

Price and Cost Policy

OB

6

2

Accommodation and Restoration Companies

OB

6

2

Organization and Management of Human Resources

OB

6

2

Second Foreign Language III (French or German)

OB

6
TOTAL CREDITS TO TAKE: 63

 

5st COURSE
SEMESTER COURSE CHARACTER CREDITS

1

Industrial and Services Marketing

OB

4,5

1

Marketing plan

OB

6

1

Academic Recognition of Credits

OB

6

1

Analysis of Financial Statements of the Tourism Company

OB

6

Annual

Final Degree Project

OB

6

Annual

External Internships (Tourism)

OB

24

Annual

Final Degree Project

OB

6
TOTAL CREDITS TO TAKE: 58.5

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

Quality Assurance Degree in Tourism
Quality Assurance Degree in Marketing

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

 Labor Insertion

 

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.


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