HR4RS stamp
Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of Economics and Business Sciences
Teaching modality and Campus:
In person: Madrid
Credits: 304,5 Credits year: y entre 57 63 Duration: 5 years. Implantation: progressive
Academic Calendar Schedule Exams Teaching Guides Faculty
Coordinators: Prof. Dr. Ms. Cristina Pérez Pérez (ADE) y Prof. Dr. Susana Romero Sanz (Marketing)
Student attention: 91 488 93 93. Student Help Box Suggestions, complaints and congratulations mailbox
Training itinerary
ACCESS THE COURSE GUIDES OF THE DEGREE
FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional
|
1st COURSE |
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|
Semester |
Subject |
Character |
Credits |
|
1 |
Marketing and Interpersonal Communication Techniques |
FBR |
6 |
|
1 |
Business Sociology |
FBR |
6 |
|
1 |
Professional Ethics, Basic Legal Principles and Equality |
FBC |
6 |
|
1 |
Introduction to Business I |
FBR |
6 |
|
1 |
Business Mathematics |
OB |
6 |
|
2 |
Introduction to Economics |
FBR |
6 |
|
2 |
Civil Law |
FBR |
6 |
|
2 |
Computing applied to Marketing |
FBC |
6 |
|
2 |
Introduction to Marketing |
OB |
6 |
|
2 |
Introduction to Business II |
OB |
6 |
|
TOTAL CREDITS TO TAKE: 60 |
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|
2st COURSE |
|||
|
Semester |
Subject |
Character |
Credits |
|
1 |
Commercial Law: Legal Regulation of the Market |
OB |
4,5 |
|
1 |
Psychology applied to Marketing |
OB |
4,5 |
|
1 |
History of Spanish Institutions |
FBC |
6 |
|
1 |
Economic history |
FBR |
6 |
|
1 |
Financial Accounting I |
OB |
6 |
|
1 |
Microeconomics |
OB |
4,5 |
|
2 |
Macroeconomy |
OB |
4,5 |
|
2 |
Strategic marketing |
OB |
4,5 |
|
2 |
Financial mathematics |
OB |
6 |
|
2 |
Financial Accounting II |
OB |
4,5 |
|
2 |
Production Management |
OB |
6 |
|
Annual |
modern language |
FBC |
6 |
|
TOTAL CREDITS TO TAKE: 63 |
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|
3st COURSE |
|||
|
Semester |
Subject |
Character |
Credits |
|
1 |
Consumer behavior |
OB |
4,5 |
|
1 |
sales direction |
OB |
4,5 |
|
1 |
Market research I |
OB |
4,5 |
|
1 |
Business Statistics I |
OB |
6 |
|
1 |
Strategic Management and Business Policy I |
OB |
6 |
|
1 |
Financial Management I |
OB |
6 |
|
2 |
Market Research II |
OB |
4,5 |
|
2 |
Relationship, direct and interactive marketing |
OB |
4,5 |
|
2 |
Marketing, information systems and data-driven automation |
OB |
4,5 |
|
2 |
Business Statistics II |
OB |
6 |
|
2 |
Strategic Management and Business Policy II |
OB |
6 |
|
2 |
Financial Management II |
OB |
6 |
|
TOTAL CREDITS TO TAKE: 63 |
|||
|
4st COURSE |
|||
|
Semester |
Subject |
Character |
Credits |
|
1 |
Industrial and service marketing |
OB |
4,5 |
|
1 |
Communication Policy and Digital Advertising |
OB |
6 |
|
1 |
product policy |
OB |
6 |
|
1 |
Analytical accounting |
OB |
4,5 |
|
1 |
Business Decision Methods |
OB |
4,5 |
|
1 |
Taxation of the company |
OB |
4,5 |
|
1 |
Labor law |
OB |
6 |
|
2 |
Distribution and Electronic Commerce Policy |
OB |
6 |
|
2 |
Price and cost policy |
OB |
6 |
|
2 |
Business Negotiation Techniques |
OB |
4,5 |
|
2 |
Balance Sheet Analysis |
OB |
4,5 |
|
2 |
Management Information Systems |
OB |
4,5 |
|
TOTAL CREDITS TO TAKE: 61,5 |
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|
5st COURSE |
|||
|
Semester |
Subject |
Character |
Credits |
|
1 |
Plan marketing |
OB |
6 |
|
1 |
Academic Recognition of Credits |
OB |
6 |
|
2 |
The National and International Economic Environment of the Company |
OB |
4,5 |
|
2 |
Human Resources |
OB |
4,5 |
|
Annual |
External internships (Marketing) |
OB |
24 |
|
Annual |
Final Degree Project ADE |
OB |
6 |
|
Annual |
Final Degree Project Marketing |
OB |
6 |
|
TOTAL CREDITS TO TAKE: 57 |
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Regulation
ACADEMIC CALENDAR
REGISTRATION
*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*
- Enrollment and permanence in URJC degree studies. Academic year 2023/24
- Enrollment and permanence in URJC degree studies. Academic year 2024-25 (effective as of June 1, 2024)
- Regulation of refund of academic fees
- Admission due to change of campus or modality, university and/or partial Spanish university studies of Degree and Double Degree of the URJC
- Public Prices
TRAINING PROCESS
- joint degrees
- academic waiver
- External internships (in force during the 21/22 academic year)
- External internships (applicable from the 22/23 academic year)
- Academic Recognition of Credits (RAC)
- TFG Framework Regulation (Approved Governing Council May 26, 2023)
- Extraordinary End of Degree Award
- Extraordinary procedure for the completion of degree studies (advance call)
REVIEWS AND REVIEWS
- Review and claim of continuous assessment in URJC degree studies
- Request for review and claim of continuous evaluation
- compensation court
Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications
- Validations / Recognition degrees
- Partial validation of foreign studies
- Complementary training requirements prior to the recognition of foreign qualifications
UNIVERSITY DEGREES
VISITING STUDENTS AND FUNCTIONAL DIVERSITY
COEXISTENCE REGIME
SCHOOL INSURANCE
ASSOCIATIONS
Quality guarantee
Quality Assurance Degree in Business Administration and Management
Quality Assurance Degree in Marketing
General information collection plan
Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:
- New students
- Teacher evaluation
- Student satisfaction
- Satisfaction of the graduates
- Labor insertion
- Causes of abandonment
- Career path:
- Second year after graduation
- Third year after graduation
- Fourth year after graduation
- Degree of satisfaction:
- Faculty with the campus and university
- Teacher with degree
- of the evaluators
- Incoming student mobility program
- Outgoing Student Mobility Program
- Administration and services staff with the university
- External internships:
- Student satisfaction
- External tutor satisfaction
- Evaluator satisfaction
Survey results:
Results report
Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.
Results report
Labor Insertion
Satisfaction of the groups
Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.