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  • 2017cover Studies
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Business Administration and Management + Marketing

Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of Economics and Business Sciences
Teaching modality and Campus:
In person: Madrid
Credits: 304,5   Credits year: y entre 57 63  Duration: 5 years. Implantation: progressive
Academic Calendar    Opening hours   Exams     Teaching Guides  Faculty 
Coordinators: Prof. Dr. Ms. Cristina Pérez Pérez (ADE) y  Prof. Dr. Susana Romero Sanz (Marketing)

Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Training itinerary

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

 

1st COURSE

Semester

Subject

Character

Credits

1

Marketing and Interpersonal Communication Techniques

FBR

6

1

Business Sociology

FBR

6

1

Professional Ethics, Basic Legal Principles and Equality

FBC

6

1

Introduction to Business I

FBR

6

1

Business Mathematics

OB

6

2

Introduction to Economics

FBR

6

2

Civil Law

FBR

6

2

Computing applied to Marketing

FBC

6

2

Introduction to Marketing

OB

6

2

Introduction to Business II

OB

6

TOTAL CREDITS TO TAKE: 60

 

2st COURSE

Semester

Subject

Character

Credits

1

Commercial Law: Legal Regulation of the Market

OB

4,5

1

Psychology applied to Marketing

OB

4,5

1

History of Spanish Institutions

FBC

6

1

Economic history

FBR

6

1

Financial Accounting I

OB

6

1

Microeconomics

OB

4,5

2

Macroeconomy

OB

4,5

2

Strategic marketing

OB

4,5

2

Financial mathematics

OB

6

2

Financial Accounting II

OB

4,5

2

Production Management

OB

6

Annual

modern language

FBC

6

TOTAL CREDITS TO TAKE: 63

 

3st COURSE

Semester

Subject

Character

Credits

1

Consumer behavior

OB

4,5

1

sales direction

OB

4,5

1

Market research I

OB

4,5

1

Business Statistics I

OB

6

1

Strategic Management and Business Policy I

OB

6

1

Financial Management I

OB

6

2

Market Research II

OB

4,5

2

Relationship, direct and interactive marketing

OB

4,5

2

Marketing, information systems and data-driven automation

OB

4,5

2

Business Statistics II

OB

6

2

Strategic Management and Business Policy II

OB

6

2

Financial Management II

OB

6

TOTAL CREDITS TO TAKE: 63

 

4st COURSE

Semester

Subject

Character

Credits

1

Industrial and service marketing

OB

4,5

1

Communication Policy and Digital Advertising

OB

6

1

product policy

OB

6

1

Analytical accounting

OB

4,5

1

Business Decision Methods

OB

4,5

1

Taxation of the company

OB

4,5

1

Labor law

OB

6

2

Distribution and Electronic Commerce Policy

OB

6

2

Price and cost policy

OB

6

2

Business Negotiation Techniques

OB

4,5

2

Balance Sheet Analysis

OB

4,5

2

Management Information Systems

OB

4,5

TOTAL CREDITS TO TAKE: 61,5

 

5st COURSE

Semester

Subject

Character

Credits

1

Plan marketing

OB

6

1

Academic Recognition of Credits

OB

6

2

The National and International Economic Environment of the Company

OB

4,5

2

Human Resources

OB

4,5

Annual

External internships (Marketing)

OB

24

Annual

Final Degree Project ADE

OB

6

Annual

Final Degree Project Marketing

OB

6

TOTAL CREDITS TO TAKE: 57

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

EVALUATION

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

TEACHING COORDINATION

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

Quality Assurance Degree in Business Administration and Management
Quality Assurance Degree in Marketing

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

 Labor Insertion

 

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.

 

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