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  • 2017cover Studies
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Advertising and Public Relations + Marketing

Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of communication sciences
Teaching modality and Campus:
In person: Fuenlabrada
Credits: 331,5. Credits year: 60 Duration: 5 years. Implantation: progressive
Academic Calendar    Opening hours  Examinations   Teaching Guides  Faculty
Coordinators: Prof. Dr. Ms. Marta García Sahagún (Advertising) y Prof. Dr. Mrs. Susana Romero Sanz (Marketing)   

Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Training itinerary

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Language in advertising and business FBC 6,0
1 Economics I: Microeconomics FBR 6,0
1 Marketing and Interpersonal Communication Techniques FBR 6,0
1 Economic and Marketing History FBR 6,0
1 Company Introduction FBR 6,0
1 Commercial Law: Legal Regulation of the Market OB 4,5
2 Introduction to Marketing OB 6,0
2 New Technologies and Information Society FBC 6,0
2 Contemporary Social Structure FBR 6,0
2 Civil Law FBR 6,0
2 Economics II: Macroeconomics OB 6,0
2 Information Theory OB 6,0
TOTAL CREDITS TO BE TAKEN: 70,5

 

2st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Economic-Financial Analysis in Marketing I OB 4,5
1 Psychology Applied to Marketing OB 4,5
1 Sociology of Consumption OB 6,0
1 Strategic Advertising Planning OB 6,0
1 Informative Documentation OB 6,0
2 Responsibility and Corporate Social Marketing FBC 6,0
2 Basics of Advertising OB 6,0
2 Fundamentals of Public Relations OB 6,0
2 Communication Department OB 6,0
2 Statistics Applied to Marketing OB 6,0
Annual modern language FBC 6,0
TOTAL CREDITS TO TAKE: 63

 

3st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Creativity in the elaboration of the advertising message OB 6,0
1 Strategic Planning of Public Relations OB 6,0
1 Public Relations Techniques and Resources OB 6,0
1 Graphic Design and Art Direction OB 6,0
1 Media System Structure OB 6,0
2 Creative Strategies in Advertising OB 6,0
2 Language and Audiovisual Technologies OB 6,0
2 Economic-Financial Analysis in Marketing II OB 4,5
2 Labor law and social security OB 4,5
2 Distribution and Electronic Commerce Policy OB 6,0
2 Strategic marketing OB 4,5
2 Decision Methods Applied to Marketing OB 4,5
TOTAL CREDITS TO TAKE: 66

 

4st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Communication and Digital Advertising Policy OB 6,0
1 Product Policy OB 6,0
1 Market Research I OB 4,5
1 Sales address OB 4,5
1 Consumer behavior OB 4,5
1 Industrial and Services Marketing OB 4,5
2 Journalistic Processes and Relations with the Media OB 6,0
2 Communication Management OB 6,0
2 Advertising Company and Account Management OB 6,0
2 Media Communication OB 6,0
2 Price and Cost Policy OB 6,0
2 Marketing, Information Systems and Data Driven Automation OB 4,5
TOTAL CREDITS TO TAKE: 64,5

 

5st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Communication Research Methods OB 6,0
1 Academic Recognition of Credits OB 6,0
1 Marketing plan OB 6,0
2 Market Research II OB 4,5
2 Commercial Negotiation Techniques OB 4,5
2 Relational, Direct and Interactive Marketing OB 4,5
Annual External Practices (Marketing) OB 24,0
Annual Final Degree Project Advertising and Public Relations OB 6,0
Annual Final Degree Project Marketing OB 6,0
TOTAL CREDITS TO TAKE: 67,5

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

EVALUATION

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

TEACHING COORDINATION

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

Quality Assurance Degree in Advertising and Public Relations
Quality Assurance Degree in Marketing

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

Labor Insertion

 

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.


 

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