• 2017cover Studies
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Advertising and Public Relations + Business Administration and Management

Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of communication sciences
Teaching modality and Campus:
In person: 
Fuenlabrada
Credits: 328,5. Credits year: 60 Duration: 5 years. Implantation: progressive
Academic Calendar    Schedule   Exams    Teaching Guides  Faculty
Coordinator: Prof. Dr. Ms. Marta García Sahagún (Advertising) y Prof. Dr. Ms. Cristina Pérez Pérez (ADE)    


Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Training itinerary

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Principles of Economy FBR 6
1 Introduction to Business I FBR 6
1 Communication Theories FBR 6
1 Business Mathematics OB 6
1 ec historyonomic FBR 6
1 Language in Advertising and Business FBC 6
2 Contemporary Social Structure FBR 6
2 Introduction to Business II OB 6
2 Basics of Advertising OB 6
2 Commercial Law FBR 6
2 Fundamentals of Public Relations OB 6
Total credits to be taken: 66

 

2st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Basic Legal Principles: Professional Ethics and Equality FBC 6
1 Financial Accounting I OB 6
1 Marketing OB 6
1 Strategic advertising planning OB 6
1 IT Applied to Business FBC 6
2 Information theory OB 6
2 Financial Accounting II OB 4,5
2 Financial mathematics OB 6
2 Communication Department OB 6
Annual modern language FBC 6
2 Creative Strategies in Advertising OB 6
Total credits to be taken: 64,5

 

3st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Sociology of Consumption OB 6
1 Microeconomics OB 4,5
1 Business Statistics I OB 6
1 Informative Documentation OB 6
1 Analytical accounting OB 4,5
1 Strategic Management and Business Policy I OB 6
2 Language and Audiovisual Technologies OB 6
2 Macroeconomy OB 4,5
2 Business Statistics II OB 6
2 Strategic Management and Business Policy II OB 6
2 Production Management OB 6
2 Communication Management OB 6
Total credits to be taken: 67,5

 

4st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Public Relations Techniques and Resources OB 6
1 Creativity in the Preparation of the Advertising Message OB 6
1 Financial Management I OB 6
1 Media System Structure OB 6
1 Graphic Design and Art Direction OB 6
2 Journalistic Processes and Relations with the Media OB 6
2 Audience Research and Media Planning OB 6
2 Financial Management II OB 6
2 Balance Sheet Analysis OB 4,5
2 Media Communication OB 6
2 Human Resources OB 4,5
2 The National and International economic environment of the Company OB 4,5
Total credits to be taken: 67,5

 

5st COURSE
SEMESTER COURSE CHARACTER CREDITS
1 Labor law OB 6
1 Communication Research Methods OB 6
1 Commercial address OB 4,5
1 Taxation of the company OB 4,5
1 Academic Recognition of Credits OB 6
Annual External Internships (Business Administration and Management) OB 24
Annual Final Degree Project in Advertising and Public Relations OB 6
Annual Final Degree Project in Business Administration and Management OB 6
Total credits to be taken: 63

 

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

Quality Assurance Degree in Advertising and Public Relations
Quality Assurance Degree in Business Administration and Management

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Results report

Labor Insertion

 

Satisfaction of the groups

Within the quality assurance system of the Rey Juan Carlos University, satisfaction surveys are planned for the university community (students, pas and teaching staff) with the services offered by the university. These are surveys aimed at all members of the university community, who are users of the different services offered by the university. These surveys, which are held annually, assess the degree of user satisfaction with the services provided by the university, either directly through the university's own departments or through external contracts.