Protocol, Organization of Events and Corporate Communication

What will I learn by studying this degree?

The contents in this degree are directly related to Protocol, as the name of the course indicates (from institutional to business or social protocol); all types of events organization, from the planning to the execution, taking into account all the relevant aspects such as spaces, security, team synergies or the diffusion of the aforementioned.

Where will I be qualified to work upon graduation?

The professional world is subject to constant changes. Nowadays, companies and institutions sue profiles that fit their needs.

The most of the companies prefer specialists in corporate communication who are focused on the business communication, knowing how to connect with different publics or multi-stakeholder.

This profile, combined with a competent training for the organization of all types of protocol acts and events, is the one offered by the Degree Protocol, Organization of Events and Corporate Communication

Protocol is an indispensable training for a communication manager or dicom (communication director), since the knowledge acquired will facilitate the organization and relationship with other companies or institutions.

Furthermore the training is combined with the programming of acts or events, considering that the companies or institutions are used to carry out all type of events like business communication acts, in order to position its image or brand, to launch a new product or message or to attract attention and achieve greater visibility. Basically, companies try to communicate with society and publics by positioning and becoming visible to them.

Companies and the globalized world in which we are living in today are multilingual professionals. So, a global, multidisciplinary and multilingual training is necessary to adapt the academic training to the professional profiles requirements.

We intend to train qualified professionals to work in communication departments, press cabinets, protocol departments and events organization for companies or institutions with an integral, multidisciplinary and multilingual training, to adapt the academic training to the professional profiles that is demanded today.

Protocol, organization of events and corporate communication is focus on the professional training that companies are demanding for their communication departments; professional profiles for companies dedicated to the business acts and events organization, that know how to manage public relations attending to all the factors of organization.

Our value added is to present unified tasks that have been developed by different professional profiles. Nowadays, this tasks need to be combined in one professional profile (and also with languages), that handle, in a satisfactory way, the relations between companies or institutions in the events or acts organizations, institutional relations or collaborations, to achieve the corresponding goals .

The Degree we are introducing corresponds to profiles that have its precedents in different academic studies. The degree of publicity and public relations regarding the corporate image or the business relations; in the field of protocol, not contemplated by any current academic degree itself, and has been developed like an additional study by the most of the professionals devoted to these tasks; the business organization studied in Business Administration and Management, the international law. 

All this points combined with training in other languages. Languages ​​have a higher importance in this degree than in others, because we consider them absolutely necessary in today's world, in order to make our graduated students more competitive.

Our graduated students will find their professional place in press cabinets of all type of institutions (from councils to ministries and all type of organisms) and in departments of communication of different companies. Taking into account that all the institutions, all the big companies and the most of medium enterprises contemplate this profiles in their staff, make sense of the need of the training in this way.

Is this degree official in accordance with the regulations of the European Higher Education Area?

Yes (the final verification report is attached). the
implementation of the degree will be carried out progressively, beginning in
the first year of the degree in the academic year 2015-16

Final verification report 

Favorable first modification report

Favorable report second modification

Favorable third modification report

Report favorable fourth modification

Favorable fifth modification report

What topics will be covered in this Degree?

Especially three areas are covered: Events organization and everything related to it, from the interculturality, the social responsibility or the restoration and the organization it requires; corporate Communication in an integral way, from the image or brand management to the corresponding reputation and, of course, everything related with Protocol.

Recommended profile

There is no specific restriction from what is required by the law that regulates access to higher education. However, it would be appropriate that the students of Degree Protocol, Organization of Events and Corporate Communication should combine the interest in the organization of acts and events in the field of corporate communication; predisposition for working in group, interest in all the activities of communication; analysis and criticism capacity is also required. It is also necessary individual and group work capacity for the planning and the organization, besides being a self-demand person. It would be appropriate to good training in speaking and writing expression, as well as a medium level of English language.

Objectives

Once the Degree Protocol, Organization of Events and Corporate Communication is finished, the students will be able to:

• Apply what the have learned to organize all types of acts, events and ceremonies, taking into account the suitable and corresponding protocols, in public or private institutions as in the business field, in national or international framework.

• Thinking, planning and executing a strategic corporate communication plan, which take into account the intangible values ​​and beliefs of the company or institution, its corporate image, its social responsibility and the goals it intends to achieve. It will be able to plan and execute a crisis communication plan when it is required.

• Manage the image and corporate reputation of the company or institution, as well as its control in each one of its performances. Distinguish decorations, flags and treatments and their suitable practical application to the ceremony, act or event.
• Know and apply the diplomatic uses, as well as manage the interculturality.
• Speak fluently a second language studied to be able to communicate with other people in an organized event or act.

• Manage a budget, contracting, finance and sponsorship by applying the necessary knowledge.
• Write suitable speeches to the different events or acts, depending on the characteristics and participants of the act.
• Ability to design and choose the suitable menu, taking into account the participants and their cultural differences.

• Manage and coordinate the necessary teams of all the areas involved in the organization of an event or act, knowing how to make the logistic structure.

In summary, the proposal of this degree is to make the students able to manage the protocol department and corporate communication in an organization, institution and/or company. Furthermore, they will be able to organize in an integral way all types of acts, ceremonies or events, business or institutional, taking into account all the aspects, including the pertinent communication plans.

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General

• CG1. Ability to organize functions and events for business organizations and institutions

• GC2. Ability to apply knowledge to practice

• CG3. Ability to analyse, gather and summarize information and data

• GC4. Oral and written communication skills in the language of the degree

• GC5. Development of autonomous learning in the field of study

• CG6. Planning and organizational skills

• CG7. Work organization and business management techniques

• GC8. Knowledge of information technology relevant to the field of study

• GC9. Ability to gather, evaluate and interpret information from different sources

• GC10. Decision-making and problem-solving skills

• GC11. Ability to work in an international context

• GC12. Development of interpersonal skills

• GC13. Recognition of diversity and multiculturalism. Knowledge of other cultures and customs

• GC14. Critical-thinking and self-criticism skills

• GC15. Ability to coordinate, manage and motivate work teams in order to gain benefits and achieve results for other people

• GC16. Leadership, with a conscious and ongoing commitment to respond constructively to challenges, contributing towards their resolution with experience, knowledge and action

• CG17. Adequate knowledge of administrations, companies, institutions, government agencies and organizations in general, of the regulations and necessary procedures to carry out work and activities within the scope of protocol and official ceremonies

• GC18. Excellent oral and written communications skills for professional practice

Specific

• EC1. Knowledge, implementation and use of techniques specific to protocol for all types of functions, and of the staging of institutional and business ceremonies, on an national and international level

• CE2. Knowledge of institutional and business protocol techniques, of the rules and practices, of the procedural strategies for the organization of all types of functions, ceremonies and events

• CE3. Knowledge of the cultural and intercultural environment for the development of any protocol activity or event

• CE4. Knowledge of two foreign languages, English and Chinese or Russian, and ability to function in a highly globalized professional field

• CE5. Ability to distinguish official awards, titles, flags and treatments. Necessary knowledge of vexillology and heraldry

• CE6. Planning, structure and management of a protocol department for the organization of ceremonies and all types of functions and events

• CE7. Gain specific knowledge in the field of communications and on how the media operates in relation to institutions and businesses, as the fundamental principle to position a message

• CE8. Knowledge of team synergies and coordination between the different areas involved in the organization of an event

• CE9. Learn how to program the communication plan, internal and external, for a business organisation, corporation or institution

• CE10. Acquire precise knowledge of government institutions

• CE11. Knowledge of the professional and business environment related to the practice of the profession

• CE12. Train students to organize and plan events for institutions and business organizations

• CE13. Ability to communicate different messages to all types of audiences, differentiating the information with accuracy

• CE14. Knowledge of the basic principles of corporate communication, and of the way the media operates in relation to institutions and/or businesses

• CE15. Knowledge of online media and use of corporate communication and marketing tools

• CE16. Knowledge and implementation of the processes for identity development and brand image of an institution or entity

• CE17. Ability to identify, value and manage the intangible assets of a company regarding communication

• CE18. Comprehensive image and corporate reputation management

• CE19. Communication skills and institutional relations: ability to defend and present different projects related to a brand, events or corporate communication

• CE20. Determine the logistic and organizational structure of an event. Ability to organize and coordinate teams

• CE21. Design, organization and planning of events, as well as their integral execution

• CE22. Ability to manage a multicultural function or event, taking into account the differentiating aspects of its participants and the need to plan for an integral and adequate communication

• CE23. Acquire the necessary knowledge of vexillology, its symbols and history. Ability to recognize and distinguish different flags, as well as use them adequately according to the type of ceremony, functions or event

• CE24. Coordinate internal and external communication teams. Ability to design and manage an internal and external communication plan for a company or event

• CE25. Gain the necessary knowledge, abilities and attitudes to design, organize and manage a crisis and apply a specific communication plan accordingly. Learn and acquire the necessary skills to effectively manage risks in organizations

• CE26. Ability to organize a communication department. Corporate communication management with the different forms of media, adapting the message to various communication contexts, models and formats

• CE27. Knowledge of diplomatic usage. How to manage and apply intercultural aspects to the organization of an event and its communication

• CE28. Acquire and apply the necessary knowledge of the staging of functions to the organization of all types of events. Ability to criticize and control the graphic conception or design of a corporate event

• CE29. Image management skills. Ability to structure a message according to its support system and the type of media used

• CE30. Acquire and apply the necessary knowledge of economics to manage the budget, recruitment, funding and sponsorship of different types of events, conferences, fairs and/or functions

• CE31. Principles of ethics and social responsibility. Management and implementation of these principles in business and institutional organizations

• CE32. Ability to write a speech adapted to the protocol usage of an event or function, taking into account the necessary treatments and intercultural aspects of its integral organization

• CE33. Ability to write and present the report, project and/or analysis of a function or event

• CE34. Ability to defend a project on the organization of a function or event, both orally and in writing

• CE35. Knowledge and implementation of the relevant information technology programs

• CE36. Ability to use organizational assessment techniques, identify factors that promote the well-being and effective performance of staff in the workplace, adapting professional profiles to people, as well as implementing occupational and psychosocial risk-evention plans

• CE37. Ability to analyze and make decisions regarding the organizational structure of the work, as well as put into practice organizational strategies that improve the use and performance of available human resources

• CE38. Prepare, write and produce oral and written texts in a second language. That is, have the necessary oral and written skills in a second language to take part in institutional and business functions or events. Ability to understand written texts and oral speeches in the second language. Oral and written understanding

• CE39. Acquire the necessary knowledge of laudatory law and nobility, adapted to the needs of the organization of ceremonial functions and to their relevant use

• EC40. Respect for sociocultural aspects, shown in the implicit and explicit communication of messages in a second language

• CE41. Learn norms and customs, have consideration and respect for different cultures, acquiring and developing the capacity to act appropriately in a diversity of contexts.

• CE42. Understand the creation process of international legal norms

• CE43. Know and understand the means that guarantee the implementation of international law and international accountability mechanisms, as well as state jurisdiction over land, sea and air space

• CE44. Know and understand the historical and social significance of ceremonial acts in our culture and other cultures, and apply this knowledge to practice

• CE45. Knowledge of the creation and development of noble corporations and their application to functions and ceremonies

• CE46. Knowledge of the legal and business frameworks, of their objective and subjective aspects, identifying the concept of entrepreneur and its characteristics, as well as the legal status it involves, especially regarding accounting duties and official register publication

• CE47. Ability to supervise and manage people and work teams

• CE48. Ability to design the menu for a function or event, taking into account all participants and their differences. Know how to place and set a table, including the presidential table. Seating label. Ability to adapt the interior design according to the celebration

• CE49. Integrate the interdisciplinary knowledge acquired throughout the degree into a descriptive and analytical work. Know how to structure an academic document and present a project on any aspects related to the degree in an academic manner, taking into account the knowledge acquired and its application to practice

• EC50. Ability to diagnose any problems that may arise when organizing a function, event or ceremony. Adequate decision-making skills. Ability to respond to unforeseen events. Carry out analysis and use response resources. That is, practical application of knowledge through case studies and the resolution of practical cases

• CE51. Gain in-depth knowledge, abilities and attitudes, involving students in the business reality, completing and complementing their theoretical and practical training with experience developed outside the university context

• CE52. Knowledge and analysis of the behavior of economic entities and market performance analysis

• CE53. Ability to analyze business issues from a managerial perspective (planning, organisation, management of human resources and supervision)

Minimum requirements for stay

• For full-time students doing an undergraduate degree, the maximum period of time allowed to complete the degree is eight years. Part-time students can request an extension of up to two years from the Rector.
• In the degrees that have more than 240 credits (4 years), the maximum stated in the previous section will be increased by one year for each 60 ECTS that are added to the 240 ECTS.
• Students have to pass a minimum of two subjects in the first year. Students who are studying part-time have to pass at least one subject in the first academic year.
• Students who are studying an official degree at Rey Juan Carlos University have a maximum of four enrollments in each one of the subjects in the study program, without counting previous cancellations of said subjects.

For further information see: Permanence regulations

Minimum number of ECTS credits per type of registration and academic year

Full-time students:

Part-time students:

Internal System of Quality Guarantee

Internal System of Quality Guarantee

Composition of the committee

Composition of the committee

Report on Results

Once the follow-up on the Degree is carried out, the quantitative information concerning the results of the follow-up for each academic year is shown.

Report on Results

• 2022/2023
• 2021/2022
• 2020/2021
• 2019/2020
• 2018/2019
• 2017/2018
• 2016/2017 

General Information Collection Plan

• Indicators 2016/17
• Indicators 2017/18
• Indicators 2018/19
• Indicators 2019/20
• Indicators 2020/21
• Indicators 2021/22
• Indicators 2022/23

Steps towards Improvement

• Improvement actions 2022/2023
• Improvement actions 2021/2022
• Improvement actions 2020/2021
• Improvement actions 2019/2020
• Improvement actions 2018/2019
• Improvement actions 2017/2018
• Improvement actions 2016/2017

Accreditation renewal

Recognition of quality

Tracing