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Advertising and Public Relations

Branch of knowledge: Social and Legal Sciences
Responsible Center: Faculty of communication sciences
Teaching modality and Campus: Face-to-face Fuenlabrada y Madrid-Vicalvaro | Blended - Fuenlabrada
Double degree with: Business Management, Marketing
Credits: 240. Credits year: 60. Duration: 4 years. Implantation: progressive, first year 2009-2010
Academic Calendar    TIMETABLE    Examinations    Teaching Guides       Validation of Subjects for Transfer Students      Faculty  
Coordinator: Prof. Dr. Ms. Marta García Sahagún 

Student attention: 91 665 5060     Student Help Box     Suggestions, complaints and congratulations mailbox

Basic Information

What knowledge will I acquire with this Degree?

An interdisciplinary and comprehensive training in Advertising, Public Relations and Professional Resources, typical of the area, together with other disciplines of knowledge such as Communication Sciences, Social Sciences and Humanities. And application of professional and academic knowledge. 
Training close to the needs of the market and companies through knowledge of the structure, organization, management and contracting of advertising and public relations companies.

The graduate will know the functions of the different professional profiles, such as account executive, creative and advertising planner, communication and public relations director and public relations technician in their theoretical, historical, legal, ethical and business dimensions.

You will know how to plan, analyze and assess communication and organizational communication strategies in their internal and external, commercial and corporate dimensions, both from the perspective of the advertiser's communication department and from the communication company.

Your professional profile will be such that you can promote expressive skills for each of the advertising and organizational communication media, supports and formats for the preparation of communication messages and campaigns.

You will gain professional communication skills and techniques: project presentation skills, writing valid documentation for journalists and the media, organizing events, etc.

In addition, the Degree includes 24 ECTS of external internships. These practices will be carried out in the last semester of the degree in companies of the journalistic and communicative market. Currently, the Rey Juan Carlos University has more than 500 signed agreements.

Where will I be able to work when I graduate?

In advertising agencies as integrated communication director, strategic planner, advertising director, interactive communication director, advertising executives, creative director, art director, copy and designer

In companies, institutions or organizations as corporate communication manager, strategic consultant in advertising and public relations, both in digital and conventional media.

In media companies such as researchers, planners and media centers.

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), the implementation of the degree will be done progressively, starting the first year in the academic year 2009-10.
The final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Favorable report fourth modification

Favorable report fifth modification

What subject areas will I address in this grade?

Those related to:

  • Advertising
  • Public Relations
  • Professional Resources
  • communication Sciences
  • Social Sciences and Humanities
  • Application of professional and academic knowledge

Recommended Income Profile

Access to the official teachings of Degree will require to be in possession of the bachelor's degree or equivalent and the passing of the entrance exam to the university referred to in article 42 of the Organic Law 6/2001, of Universities, modified by Law 4/2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations.

Objectives 

The student will acquire the knowledge and professional skills involved in the exercise of Advertising, Public Relations and Communication Management in all their professional services.

Critical, analytical and interpretive capacity is fostered in the discipline of communication to transform the client's needs into efficient solutions, combining theory with professional practice.

It is necessary to know both the theories, as well as the categories and concepts that affect the different branches of research to be able to build, plan and evaluate advertising, public relations and communication campaigns in the field of companies and in the face of dizzying change. of technologies.

Competences 

GENERAL COMPETENCIES

  • CG1 Analytical-critical and interpretive capacity acquired from the reflection and study of advertising practice and public relations.
  • CG2 Ability to solve problems, propose strategies and evaluate the impact of the solutions proposed from the theoretical-practical frameworks offered by Communication Sciences.
  • CG3 Preparation to adapt to the technological, social and cultural changes that occur in society, and the ability to anticipate said changes.
  • CG4 Ability to take responsibility for human groups and work projects that involve different areas of Advertising and Public Relations, using both basic resources (audiovisual language, technologies and their application in creativity) and auxiliary resources (documentation).
  • CG5 Ability to discern, from a humanistic point of view, the limits of communication actions, taking into consideration legal and ethical provisions, and socio-cultural conditioning factors.
  • CG6 Ability to adapt the available technology to the possibilities and needs of effective strategic communication, through the critical and reflective attitude learned.
  • CG7 Develop new creative approaches in the development of both the creative strategy and the advertising message.
  • CG8 Recognition of the possibilities and limitations posed by the management of limited resources typical of any business framework, through an approach to the professional reality that will allow internships in companies and institutions, and in the teaching laboratories themselves.
  • CG9 Ability to adequately use the Spanish language in the advertising and creative context. Likewise, the student will be prepared to function in an international context, through a solid knowledge of a second language that allows him to study or develop his professional work abroad.
  • CG10 Ability to direct and manage company communication, and design business models specific to their profession, distribute resources and plan economic and human management models (Management of companies and organizations).

SPECIFIC COMPETENCES

  • CE1 Know and apply the functions of the professional profile of creative advertising in its theoretical, historical, legal, ethical and business dimensions.
  • CE2 Know and apply the functions of the professional profile of the advertising planner in its theoretical, historical, legal, ethical and business dimensions.
  • CE3 Strengthen the expressive capacities of the means, supports and advertising and organizational communication formats, both conventional and digital, for the elaboration of messages and communication campaigns.
  • CE4 Assess and select the most appropriate dissemination vehicles based on communication strategies, both in conventional and digital media.
  • CE5 Plan and evaluate advertising campaigns in the field of companies and institutions.
  • CE6 Know the methodologies of analysis and interpret the reality of organizations and diagnose their communicative situations.
  • CE7 Know the development of the profession and its different professional roles from the historical and theoretical evolution.
  • CE8 Know the functioning of the professional profiles of director of communication and public relations and public relations technicians.
  • CE9 Strategically plan organizational communication in its internal and external and commercial and corporate dimensions.
  • CE10 Produce organizational communication tools in their internal and external, commercial and corporate dimensions using all the languages ​​and non-media and media channels - traditional and digital - currently available.
  • CE11 Use documentation and databases as an auxiliary instrument for the professional exercise of the communication manager.
  • CE12 Know the basic elements and structures of audiovisual language (image and sound), expressive matter with which the persuasive audiovisual discourse is elaborated, and be able to use the appropriate technologies for the design of such messages in advertising or public relations .
  • CE13 Know the characteristics and potentialities of the internet network as a support for advertising and persuasive discourse, and enable students to use the technological instruments necessary for the production of content in this medium.
  • CE14 Introduce students to the possibilities and use of multimedia convergence allowed by the Internet for professional practice.
  • CE15 Know the social context and its analysis methodologies to be able to interpret the reality of organizations and diagnose their communicative situations.
  • CE16 Know the social context of the professions of account executive, creative and advertising planner, director of communication and public relations and public relations technician in its theoretical, historical, legal, ethical and business dimensions; and the general social context in which it will be exercised, in its sociological and economic dimensions.
  • CE17 Know the contributions made by scientific disciplines and the humanities to the study of contemporary communication phenomena.
  • CE18 Starting from this scientific knowledge, critically analyze the role of advertising and public relations in contemporary societies.
  • CE19 Know the legislation applicable to the exercise of their profession and the ethical limitations to which they must abide.
  • CE20 Apply respect for human rights and other democratic values ​​in the exercise of their profession, with special emphasis on equal rights between men and women.
  • CE21 Apply the main conceptual tools to the understanding and analysis of the contemporary economic system.
  • CE22 Know the historical evolution (political, economic, social, cultural) of contemporary societies, and identify and understand the historical origin of current events and social processes.
  • CE23 Use the Spanish language fully and reliably.
  • CE24 Know the fundamental characteristics of the structure of contemporary societies, and very particularly those of Spanish society, and, in general, of European societies, with particular reference to issues such as social classes, leisure, family, religion or immigration.
  • CE25 Ensure command of a modern language for professional practice.
  • CE26 Apply the main conceptual tools to the understanding and analysis of consumption practices in contemporary societies.
  • CE27 Ability to know and apply the functions of the professional profile of the copywriter
  • CE28 Ability to create and produce advertising texts

 

Minimum stay requirements 

  • The permanence of the students in the Degree studies will be a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
  • In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
  • Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
  • Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

COURSE MINIMUM  MAXIMUM 
1º Course 48 ECTS 78 ECTS
Other courses 48 ECTS 78 ECTS

 

Part-time students:

COURSE MINIMUM  MAXIMUM 
1º Course 24 ECTS 47 ECTS
Other courses 24 ECTS  47 ECTS

Access and registration

Log in

Access to the official teachings of Degree will require to be in possession of the bachelor's degree or equivalent and the passing of the test referred to in article 42 of the Organic Law 6/2001, of Universities, modified by Law 4/2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations.

The number of places offered for new admission are:

Madrid Campus (Vicalvaro) 65 places (including transfer admission places)
Fuenlabrada Campus 60 places (including transfer admission places)

 

Double Degrees

Fuenlabrada Campus Advertising and Public Relations-Business Administration and Management 65 places (including transfer admission places)
Advertising and Public Relations-Marketing 15 places

 

Matriculation year

The enrollment process at the Rey Juan Carlos University is done through the Internet. You can carry out the procedures on the computers installed on campus or through any computer with network access. You can check the deadlines at registration , as well as the different requirements and necessary documents.

Validation with FP qualifications

PROFESSIONAL TRAINING DEGREES

ADVERTISING AND RRPP - ST IN MARKETING AND ADVERTISING (LOE)

Training itinerary

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

  

Material resources

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.

The External Practices subject will consist of two phases:

  • Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
  • Elaboration of the memory

Documentation:

Degree Training Project

For more information:  External Internship Unit

Social Security contributions for interns starting January 1, 2024

Academic Recognition of Credits

Regulations for academic recognition of credits in undergraduate studies

Mobility programs

ERASMUS

The Erasmus program makes it easy for URJC students -both undergraduate and postgraduate- to study one or several semesters at one of the European universities with which the URJC has agreements.

These exchanges traditionally have an economic endowment thanks to the Erasmus Scholarships provided by the EU and the Spanish Ministry of Education.

ERASMUS (intranet)

WORLD

The Munde program manages mobility with universities from countries not included in the Erasmus Program.

The possibility of obtaining a scholarship or economic endowment and its amount depends, in each case, on the agreements with the universities, countries or entities that sign it.

WORLD (intranet)

For more information:

URJC Mobility

SICK

SICUE is a national mobility program for GRADOS university students that allows them to carry out part of their studies at another Spanish university with guarantees of academic recognition, use and adaptation to their curricular profile.

SICUE Mobility

Student support programs

Orientation to future students. The University offers various orientation programs for future students: we carry out visits to high schools and secondary schools, we organize guided visits to the Campuses, we are present in the Classroom and, at the beginning of each course, we carry out welcome days to guide students new students.

academic tutorials. Each teacher carries out, within their teaching planning, academic tutorials on their subject.

Coordinator of the degree. It works to promote coherence and balance between the subjects and the workloads of the students.

mentoring program. The URJC has this program, peer tutoring, in which the students of the last years act as mentors with the first year students.

Students with disabilities. The Support Office for Persons with Disabilities offers guidance and assistance to students with special needs.

Scholarships . The Rey Juan Carlos University manages the main scholarships and annual grants, both its own and from other official bodies: Ministries, Community of Madrid, International Organizations and other entities. It also publishes and disseminates those scholarships and grants of interest to its students and graduates. Throughout the course, students receive information about them through the different communication channels established.

Job placement program. The Rey Juan Carlos University, through the External Internship Unit and the Graduates Office, organizes conferences, workshops and various actions aimed at supporting and guiding students in their job search, to improve their employability and promote job placement . The University has a Job Exchange -a platform available to companies and graduates- where institutions can carry out their selection processes.

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

EVALUATION

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

TEACHING COORDINATION

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

External monitoring report

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the Commission

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.

 

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