HRS4R Seal
Mentoring for Euriclea research
Responsible Center: Faculty of Economics and Business Sciences Location: Headquarters Madrid - Vicálvaro
Modality: In‑person
Title code: 6305. New plan 6428 Orientation: Professional and Researcher
Number of ECTS Credits: 60 ECTS Duration of the Master: an academic year
Public prices: See table
Academic Calendar Opening hours Examinations Teaching Guides Faculty External teaching staff
Director of the Master: Ms. Beatriz Rodríguez Herráez Phone: 91 495 9229
E-mail:
University master's information: Telephone: 91 488 80 41 Inquiries Mailbox
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
What knowledge will I acquire with this Master?
The fundamental objective of the master's degree is to train marketing managers with knowledge and skills in management processes and market analysis at an international level, allowing them to design, plan, manage and execute marketing strategies and business opportunities that generate competitive advantages, with a strategic vision, in accordance with the dynamics of global, dynamic and competitive environments, which ensure consumer satisfaction and the profitability of the actions undertaken, promoting corporate internationalization.
Is this degree official according to the regulations required by the European Higher Education Area?
Yes (final verification report is attached), starting the first course in the academic year 2019-20.
Final verification report turned out FAVORABLE
What is the minimum number of credits for which I can enroll?
You can see it in the rules of permanence in this link
Recommended income profile
The specific qualifications that will facilitate access to the Master are the following:
- Degree in Marketing
- Degree in Business Administration and Management
- Degree in economics
- Degree in Business Administration and Management in the Digital Field
- Degree in International Relations
- Other official degrees or titles that include in their curriculum at least 30 percent of subjects related to or dedicated to the study of Marketing
Objectives
The objective of this master's degree is to train marketing managers with knowledge and skills in management processes and market analysis at an international level, management of new technologies and strategic vision, which allow them to plan and execute marketing strategies that generate competitive advantages and of business opportunities in accordance with the dynamics of global, dynamic and competitive environments, and that ensure consumer satisfaction and the profitability of the actions undertaken.
The program gives a prominent role to marketing management integrated into the company's strategy and as a source of creating competitive advantages in international markets, given the growing assumption of responsibilities by marketing managers as team members senior management who must pronounce on essential strategic decisions.
The specific objectives pursued by the program include the following goals:
- Develop a global perspective on business and marketing.
- Develop analytical and strategic capacity in commercial, marketing and international business environments.
- Train in processes of analysis and interpretation of the trends that guide the course of international markets, to launch products that respond to global demand.
- Identify marketing opportunities in the new international environment.
- Understand the purchasing behavior of customers and consumers in international markets and translate this knowledge into value creation.
- Appreciate the impact of cross-cultural issues on international transactions, international marketing decisions, and building the knowledge base necessary for strategic marketing decisions.
- Determine the international potential of companies and their products, by analyzing the international environment and business diagnosis.
- Manage the methodologies applicable to the investigation of national and foreign markets.
- Assess information needs, design appropriate research strategies, and collect powerful data to support strategic marketing decision making.
- Obtain and convert business intelligence data into useful information for action.
- Develop, analyze and use marketing metrics and analytics.
- Apply tools for making marketing decisions leading to internationalization.
- Evaluate alternative methods of market selection, market entry and marketing mix decisions in international markets.
- Determine the target markets for the development of the company's internationalization strategies.
- Formulate marketing strategies embedded in the corporate strategy.
- Evaluate the organizational and financial implications of international marketing decisions and international strategic marketing.
- Train entrepreneurial marketing professionals who can make strategic decisions
The specialist in international marketing management will have the skills to, at the end of the program, perform in the following outputs:
- Manager or director of marketing in organizations of all kinds with international projection or with operations abroad
- Director of national and international marketing areas
- global brand manager
- Global Sales Director
- Consultant of market intelligence and research processes, and design of strategies and policies related to the projection of companies towards international markets
- Generator of innovative internationalization processes and internationalization projects with a comprehensive strategic approach
- Advisor of international markets that require the appropriate direction to achieve business objectives
- International Marketing Analyst
Competences
COMPETENCES
- COM1 - Design strategies to develop international marketing activities with a critical vision and commitment
- active in social, economic and environmental sustainability.
- COM10 - Implement plans designed by marketing management
- COM11 - Propose strategies for the management and planning of the company's human resources
- COM12 - Design research in the field of international marketing TYPE: Competencies
- COM2 - Design and implement international business plans focused on increasing the value of the company's customers, integrating new technologies into this process
- COM3 - Create commercial strategies capable of generating maximum penetration in international market targets in a sustainable manner
- COM4 - Design and implement customer account management models aimed at maximizing value delivery for global and local buyers
- COM5 - Calculate and interpret economic, commercial and financial indicators that allow for analysis of the situation and trends in national markets and international trade.
- COM6 - Analyze the internal and external situation to prepare diagnoses of organizations, in order to establish coherent plans and alternatives.
- COM7 - Make sales forecasts and set objectives in line with the diagnoses, taking into account the foreseeable situation of each country.
- COM8 - Design marketing strategies and plans that drive company success
- COM9 - Resolve marketing situations and problems in a global environment
KNOWLEDGE OR CONTENT
- CON1 - Identify the importance and problems of international marketing within the company
- CON2 - Know the international marketing strategies and policies
- CON3 - Deepen the importance of leadership and its impact on business and society
- CON4 - Distinguish between the use of traditional and digital tools in international marketing strategies
- CON5 - Understand the economic and financial information issued by a company as a basis for decision-making
- CON6 - Interpret non-financial information included in corporate reports to assess the company's contribution to sustainability and responsible leadership
- CON7 - Detail the responsibilities, problems and decisions that a manager faces in the field of marketing
SKILLS OR ABILITIES
- HAB1 - Analyze the business and social context to plan the most appropriate leadership techniques for international marketing
- HAB2 - Interpret the results of the application of research methodologies in the business context
- HAB3 - Effectively communicate a marketing plan through written reports, oral presentations, or other means
- HAB4 - Determine the performance of marketing areas
- HAB5 - Judge the performance of the processes used for human resource management
- HAB6 - Manage the acquisition, structuring, analysis and visualization of data and information in the field of marketing, and critically assess the results of such management.
- HAB7 - Determine digital marketing strategies in a global environment
Admission and enrollment
Admission:
The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:
- Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
- In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
Recommended requirements:
The specific qualifications that will facilitate access to the Master are the following:
- Degree in Marketing
- Degree in Business Administration and Management
- Degree in economics
- Degree in Business Administration and Management in the Digital Field
- Degree in International Relations
- Other official degrees or qualifications that include at least 30 percent of subjects related to or dedicated to the study of Marketing in their curriculum.
Selection of applicants:
If necessary, assessment of the student's curriculum, based on their professional experience, their projection in relation to the objectives of the master's degree, as well as their academic record.
- Academic Record (50%): Final grade on the academic record. If the student holds more than one bachelor's degree, or equivalent, the highest average grade will be chosen.
- Academic curriculum (25%)
- Training (weighting 70%): Maximum 10 points
- Languages (weighting 20%): Maximum 10 points
- Other merits (weighting 10%): Maximum 5 points
- Professional experience (25%)
- Professional experience: Maximum 10 points
- Work experience that includes areas of knowledge from the master's degree: 2 points per year
- Work experience that does not include areas of knowledge from the master's degree, but does include business management: 0,5 points per year
- Work experience that does not include areas of knowledge from the master's degree or business management: 0 points per year
Offer of places: 50 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.
Training itinerary
Master's Teaching Guides
ACCESS TO ALL UNIVERSITY TEACHING GUIDES
Training Itinerary
External Internships
The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.
Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.
The External Practices subject will consist of two phases.
First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.
Second. Preparation of memory.
Documentation:
Degree Training Project
For more information: External Internship Unit
Social Security contributions for interns starting January 1, 2024
Mobility programs
University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs. The management of all the mobility programs of the University is centralized in the Office of the Vice President for International Relations and any student of the University can participate in them.
Privacy Policy
- Academic Calendar
- Regulations governing the university master's degrees of the Rey Juan Carlos University
- Regulations for enrollment and permanence in university master's degrees at the URJC || Explanatory notes
- Academic exemption (Regulations for the Evaluation of Learning Outcomes - Title IX)
- Public prices for university master's degrees
- Exemption from the prices of official master's and doctoral studies for the sons and daughters under 25 years of age of victims of gender violence
- External Internships
- University Master's Thesis
- Review and claim of the evaluation (Regulations for the Evaluation of Learning Outcomes - Title VII)
- Acknowledgments / Adaptations of university master's degrees
- Simultaneity of URJC university master's degree studies
- Regulations of the School of Official Masters
- Addendum to the protocol for adapting teaching at the School of Official Master's Degrees
- Royal Decree 1125/2003, of September 5, which establishes the European credit system and the qualification system in official university degrees valid throughout the national territory
STUDENTS
TEACHING COORDINATION
COEXISTENCE REGIME
SCHOOL INSURANCE
ASSOCIATIONS
EVALUATION
- Regulation on the Assessment of Learning Outcomes (in force from 1 September 2024)
- Early call (Regulations on the Assessment of Learning Outcomes - Article 19)
- Article 6.1.2. The favorable resolution of the request for total cancellation of registration does not necessarily imply the refund of the amount paid by the student. To do this, the requirements established in the Article 10.3 of the present regulations.
- Article 11.3. The extension of the period of permanence will be requested through the procedure established for this purpose by the Rey Juan Carlos University in the electronic office, within the established period. The Rector may authorize the continuation of studies in those cases in which exceptional causes, duly documented, have affected the academic performance of the students., valid for that academic year (up to a maximum of one year).
- Article 11.4. In accordance with what is established by the Article 4 of these regulations, those students whose request to remain is resolved favorably will have to enroll in all the remaining subjects to complete their studies.
- Article 11.5. For subjects with an indefinite call, once the extension of the permanence period is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
- Article 12.4. Once this is granted, the student must enroll in accordance with the provisions of the Article 4 of the present regulations.
- Article 12.5. For subjects with an indefinite call, once continuity in the University Master's studies is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
Quality guarantee
General information collection plan
Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:
- Student profile
- Teacher evaluation
- Degree of satisfaction:
- Of the students
- of the graduates
- From the Faculty
- Administration and Services Staff
- Labor insertion
- External internships:
- Satisfaction of interns
- External tutor satisfaction
- Employer satisfaction
Survey results:
Improvement actions
The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.
Renewal of accreditation
The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.
In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”