Master's Degree in Health Communication

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Responsible Center: Official Masters School Location: Fuenlabrada
Modality: from distance Title code: 6349 Orientation: Profile
Number of ECTS Credits: 60 ECTS  Duration of the Master: an academic year
Price: See table
Academic Calendar    Schedule    Examinations    Teaching Guides Faculty
Director of the Master: Ms. Lilian Velasco Furlong Phone: 91 488 89 97
Head of the Master: D. Luis Miguel Romero-Rodriguez
E-mail:
Official master information: Phone: 91 488 8508 Inquiries Mailbox

Student attention: Student Help Box Suggestions and complaints box

Basic Information

What knowledge will I acquire with this Master?

With this Master you will learn everything you need to develop communication, advertising and information strategies in organizations related to health, such as pharmaceutical companies, insurance companies, hospitals, health research institutes, communication and advertising agencies, specialized magazines, institutions and public bodies, associations and Non-Governmental Organizations.

The Master is designed so that graduates in Communication and Information Sciences acquire skills to work in communication offices and directorates, as well as in specialized agencies.

This program has a practical vocation, in which the participants will have the opportunity to share in the classroom with Dircoms, professionals and managers of the main companies and institutions related to the health field.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes, (final verification report is attached). The implementation of the degree will be done progressively, starting the first year in the academic year 2022-23.

Final verification report turned out FAVORABLE

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

Access to the Master will be facilitated to graduates or graduates in Communication and Information Sciences, primarily graduates or graduates in Journalism and Advertising and Public Relations, as well as related areas.

In addition, other university degrees may participate, such as graduates or graduates in Health Sciences, who have accredited sufficient experience and responsibilities in the field of Communication, provided that they take two complementary training subjects prior to the start of the Master's Degree, namely: Processes and principles of Social Communication and Fundamentals of Strategic Communication.

The Master is aimed at Spanish and Latin American professionals, which means that both students and teachers have an international vision and a global approach in the approach of this new professional and research profile.

Objectives

The main objective of the Master's Degree in Health Communication is the training of qualified professionals in the management of communication and information in the health sector.

For this, it is necessary to emphasize the multidisciplinary nature of the professions involved in the interaction between brands, entities, organizations and health institutions with their strategic audiences, which requires mastering the skills, tools, aptitudes and attitudes of different fields, communication modalities and channels.

This degree also seeks to acquire specialized analytical and professional knowledge and skills in health communication oriented towards academic and professional specialization, as well as promoting initiation into research tasks.

Likewise, this program aims to cover the need for specialists in health communication, derived from the proliferation of communication media and stakeholders interested in this field (communication media, public institutions and organizations, private companies, professionals), as well as the greater weight and presence of health communication and information in traditional media and the need for companies to have internal and external communication teams.

Competences

BASIC SKILLS

CB6	Possess and understand knowledge that provides a foundation or opportunity to be original in the development and/or application of ideas, often in a research context.
CB7	That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study
CB8	That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
CB9	That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
CB10	That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

GENERAL COMPETENCIES

CG01: Analytical-critical and interpretative capacity acquired from the reflection and study of health communication.

CG02: Ability to solve problems, proposing strategies and evaluating the impact of the proposed solutions, using health communication

CG03: Ability to take responsibility for work projects that involve different areas of Health Communication, Strategic Communication and Advertising, using both basic resources (audiovisual language, technologies and their application in creativity) and auxiliary resources (documentation).

CG04: Ability to discern, from a social vision, the limits of communication actions, taking into consideration the ethical-legal provisions, and the socio-cultural conditioning factors.

CG05: Ability to adapt the available technology to the possibilities and needs of effective strategic communication, through the critical and reflective attitude learned.

CG06: Develop new creative approaches in the development of both the creative strategy and the advertising message.

CG07: Recognition of the possibilities and limitations posed by the management of limited resources typical of any business framework, through an approach to the professional reality that internships in companies and institutions will allow.

CG08: Ability to direct and manage the communication of companies related to the health sector, as well as to design business models specific to their profession, distribute resources and plan economic and human management models.

CG09: Ability to understand the peculiarities of the national health system and the prospects and particularities of the sector.

CG10: Ability to assume leadership in projects that require human resources and of any other nature, managing them efficiently and assuming the principles of social responsibility.

CG11: Ability to understand and interpret the environment and adapt to change to communicate effectively in the field of health.

CG12: Possess rational and critical knowledge of the psychosocial environment to interact with society through different communicative modalities.

CG13: Know and use Information and Communication Technologies applied to the health field.

SPECIFIC COMPETENCES

CE01: Examine the health system, its care levels and its organization.

CE02: Describe the role of the pharmaceutical industry in the health system as a whole.

CE03: Determine the most effective and appropriate communication and information processes in the health field.

CE04: Analyze the different types of strategic communication and differentiate commercial messages from others of a corporate nature.

CE05: Distinguish the different communication processes from Social Psychology.

CE06: Apply the fundamental characteristics of effective communication to messages of a different nature on health issues.

CE07: Apply media training techniques to the training of spokespersons and content creators in health sciences for digital communication media

CE08: Apply and integrate internal communication plans and strategies for companies and institutions in the health sector, as well as evaluate and audit communication and relationship needs for members of organizations in the field

CE09: Identify interest groups to design health communication strategies linked to their respective interests.

CE10: Codify the brand as a symbolic construction dependent on communicative and behavioral elements in health organizations.

CE11: Analyze the functioning of the media system and how health information interacts with it.

CE12: Establish the effects that organizational crises have on the intangible assets of a brand in the health field.

CE13: Make full and reliable use of search, location and analysis resources of legal sources and codes of conduct.

CE14: Design the strategic plan for an advertising campaign on health in conventional media.

CE15: Differentiate the fundamental characteristics of non-conventional commercial communication formulas used in the health sector.

CE16: Analyze the different digital strategies based on content and their applications in health.

CE17: Distinguish the main platforms and applications for digital communication in health.

CE18: Apply the main methodological tools of a quantitative nature oriented to the field of health.

CE19: Fully and solvently use research designs with qualitative methodologies.

CE20: Apply communication concepts and techniques in the professional field of the health sector.

CE21: Prepare, present and defend a practical-professional work or original research project.

Admission and enrollment

Admission:

The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.

Recommended requirements:

The specific qualifications that will facilitate access to the Master are the following:

Graduate or Graduate in Communication Sciences (Priority Graduates or Graduates in Journalism and Advertising and Public Relations or related areas).

Graduates or Bachelors in Health Sciences who have extensive experience, knowledge and/or current responsibilities in the field of Communication may also access the master's degree, provided that they previously complete the training complements for this Master's level.

Based on the foregoing, extensive experience will be understood as having worked in the communication department (or equivalent department) of organizations and institutions in the health sector for more than five (5) years. Knowledge in the field of Communication will be understood as having completed other university master's degrees or postgraduate programs on this subject. Finally, current responsibilities in the field of Communication will be understood as those prospective students who are responsible, coordinators or directors in a communication department or cabinet, or in a health communication medium, at the time of registration for this title.

Selection of applicants:

In the event that the demand exceeds the number of places offered in the Master and it is necessary to make a selection among the candidates who meet the general access requirements, the weighting of these criteria will be as follows:

Training (40%)
Accredited professional experience and current degree of responsibility in the health communication sector (30%)
Academic record (20%)
Motivated letter (10%).

In the case of foreign students whose mother tongue is not Spanish, the vehicular language of the Master, a level certificate will be required on their knowledge of the Spanish language (Level B.2, according to the Common European Framework of Reference), and They may establish specific access tests if the direction of the Master considers it appropriate.

The body responsible for the admission process is the Director of the degree.

Offer of places: 30 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS THE COURSE GUIDES OF THE DEGREE

Training Itinerary

Code	MATTER	TYPE	SEMESTER	ECTS
634901	Perspectives of the Spanish healthcare industry and institutions	OB	1	3
634902	Social Psychology of Communication	OB	1	3
634903	Scientific dissemination of Health Communication	OB	1	3
634904	media training and Mass Communication	OB	1	3
634905	Image, reputation and intangible assets	OB	1	3
634906	Health information and media relations	OB	1	3
634906	Internal communication	OB	1	3
634907	Communication with external audiences	OB	1	3
634908	Crisis communication management in the health sector	OB	1	3
634909	Advertising regulation of health-related products and services	OB	1	3
634910	Commercial advertising and social campaigns.	OB	2	3
634911	Unconventional commercial communication formulas	OB	2	3
634912	Interactive Marketing Communication	OB	2	3
634913	Digital health communication	OB	2	3
634914	Quantitative methods and techniques	OB	2	3
634915	Qualitative methods and techniques	OB	2	3
634916	External Internships	OB	2	6
634917	Master's thesis	OB	2	6

Those students who wish to access the Master's Degree and who are not graduates or graduates in Communication Sciences, more specifically Advertising and Public Relations and/or Journalism, must take two subjects of Leveling Training Complements, which are explained below:

634918	Processes and principles of Social Communication	training complement	Before the start of the Master	3
634919	Fundamentals of Strategic Communication	training complement	Before the start of the Master	3

Material resources

External internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

The External Practices subject will consist of two phases.

First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.

Second. Preparation of memory.

Documentation:

Degree Training Project

External Internship Evaluation Manual

Procedure

Further information: External Internship Unit

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

Students with Functional Diversity
Visiting Students

Scholarships from the Ministry of Education:

CALL FOR SCHOLARSHIPS FROM THE MINISTRY OF EDUCATION COURSE 2022/2023

El scholarship application deadline expands until the 16 of May of 2022. The student must apply for the scholarship even without being enrolled in the next course and even without knowing how many subjects he is going to pass in the current course.

RESOLUTION OF THE SECRETARIAT OF STATE FOR EDUCATION, CALLING FOR GENERAL SCHOLARSHIPS FOR THE 2022-2023 ACADEMIC YEAR FOR STUDENTS GOING FOR POST COMPULSORY STUDIES SECTION 2. OFFICIAL MASTER'S DEGREES

CHAPTER V. Academic requirements. Article 28. Number of enrollment credits.

7. Students who enroll in the first year of a Master's Degree without having obtained a Bachelor's degree, as established in article 18.4 of Royal Decree 822/2021, of September 28, which establishes the organization of university education and the quality assurance procedure, may obtain a scholarship, provided they prove to be in possession of the aforementioned Bachelor's degree as of December 31, 2022.

Why is the application deadline advanced?

This way you will know if you meet the economic requirements or not before seeing what you are going to study.

For which studies can you apply for a scholarship?

You can apply for a scholarship if you think you are going to enroll in the 2022-2023 academic year at any of the following levels:

university education for bachelor's and master's degrees.

Not included in this call for scholarships:

Third cycle studies or doctorate
Specialization studies
University titles.

Indefinite subjects at the URJC (TFG, TFM, RAC, Modern Language and External Practices)

In the event that a student has enrolled in the subject of indefinite duration in an academic year and has not been examined, he or she must renew enrollment for successive courses, paying only the secretarial fees and school insurance, if applicable. The student who fails must re-enroll the subject as a second enrollment (third or fourth).

How do Indefinite Subjects affect the Ministry Scholarship?

Students taking indefinite courses (TFG, TFM, RAC, Modern Language and External Practices) They should know that, if you have not applied or they have not graded it in the current course and even if you do not have to pay the registration fee for said subject again in the following course, those credits would count as not passed for the ministry's scholarships.

Example: in the case of Modern Language, the student who has registered for the subject and who has some specific particularity (for example, who is an applicant for the MEC Scholarship) will have to take into account the requirements of said particularity when applying. decide when to enroll in a course of the subject (for example, if the MEC scholarship asks for a % of credits passed over the credits enrolled and the student enrolls but does not enroll in a group, the credits will appear for scholarship purposes as credits enrolled , but not yet passed in that academic year and this may harm you when obtaining said scholarship).

Cancellation, extension or modification of registration for scholarship applicants at the URJC

Those students who have applied for a scholarship must take into account that they can only request cancellation and/or change of subjects, which implies a reduction in credits, within the first set deadline. In the second term they will not be able to request a reduction in the number of credits initially registered.

Change of subjects: All those students who have applied for a Scholarship from the Ministry of Education must bear in mind that, in the second period of modification, they can only request the change between subjects with the same or higher number of credits, in no case lower.

Cancellation of subjects: Those who wish to request the cancellation of subjects already enrolled must check said subjects. All those students who have applied for a Scholarship from the Ministry of Education must take into account that, in the second modification period, it is not possible to apply the cancellation of subjects.

Extension of subjects: The student who wishes to request the extension of subjects in his registration must check said subjects. All those who have applied for a Scholarship from the Ministry of Education must take into account that, in the second modification period, it is possible to apply the extension of subjects.

Important information: Enrollment increase and reduction for students with a scholarship from the Ministry of Education

It will be considered that the student has only full registration when you are enrolled in all the credits corresponding to the course of your training itinerary. In this case, you will be eligible for all the aid from the Ministry of Education Scholarship. On the contrary, if the established number of credits is not reached, they will only opt for the amounts of Registration y Minimum Variable, when considered partial enrollment.

“.The beneficiaries of said scholarships must, in addition, exceed at least 50 percent of the credits or subjects in which they have enrolled, with the exception of scholarship holders of university education of the branches of Sciences and Technical Education that must pass, at least, 40 percent of them. Failure to comply with this last obligation will entail the reimbursement of all the components of the scholarship with the exception of the tuition scholarship”

For students applying for Ministry of Education Scholarshipwill not be taken into account For the purposes of fulfilling the academic requirements, the subjects or credits validated or adapted.

How much money can you receive for your scholarship

The scholarship is the sum of different components. To calculate how much corresponds to you, you must bear in mind that the scholarship consists of a fixed amount of money (fixed amounts) and a variable amount of money (variable amount).

Fixed quantity

It is called a fixed amount because, unlike the variable amount, it is a fixed amount established each year in the call. If you meet all the requirements (general, economic and academic), you can get the sum of all the amounts that we explain below:

COMPONENTS	AMOUNT IN EUROS
tuition scholarship	It will include the amount of the credits for which you enroll for the first time
For family income	€1.700
For change of residence during the school year	€1.600
for academic excellence	50 € - 125 €

Take into account the following remarks:

The price per credit will be the official price set in the 2022/2023 academic year. for academic services depending on the different degrees and universities.
The scholarship does not cover second or subsequent registrations: only the price of the credits in which you enroll for the first time.
It only covers the minimum required credits to obtain the degree.
If you study or are going to study in a center attached to the URJC, the scholarship covers only the public price set by the Decree on Public Prices of the Community of Madrid.

variable quantity

Once we have assigned the fixed amount scholarships to all the people who have requested it and who meet the requirements, we distribute the amount that is left over from the total budget. We do this by means of a mathematical distribution formula that weights, that is, measures, the average grade of your file and your per capita family income.

In any case, the variable amount will be the minimum (60 €) if you enroll for a number of credits between 30 and 59 (partial enrollment) or if you take a double degree, in half of the credits that correspond to the full enrollment

electronic-seat.png.png Access to the call and application to apply for a scholarship

Claims: If you have been required to present documentation, you can do so in person through General Instance , addressed to the URJC Scholarship Service, in the General Registry, Auxiliary Registries or in the places and forms indicated in art. 16.4 of Law 39/2015 of Common Administrative Procedure, or electronically, through the Electronic Registry of the Electronic Office of the URJC

Attention to the applicant: Student help box

COEXISTENCE REGIME

Regulation

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Llaza Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

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