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Responsible Center: postgraduate unit Location: Madrid-Quintana
Modality: In-person Title code: 6225 Orientation: Profile
Number of ECTS Credits: 60 ECTS Duration of the Master: an academic year
Price: See table
Academic Calendar Schedule Examinations Teaching Guides Adaptations table Faculty
Director of the Master: Prof. Dr. D. Carlos Horacio Lozano Ascencio CodDirector of the Master: Prof. Dr. Beatriz Catalina García Phone: 91 488 8392
E-mail:
University master's information: Phone: 91 665 5060 Inquiries Mailbox
Student attention: Student Help Box Suggestions and complaints box
Basic Information
What knowledge will I acquire with this Master?
This master's degree has a professional orientation, given that the main reason that justifies the relevance of the degree is the need to train cultural information professionals in response to market demands. Journalists specializing in specific fields are in demand and needed in response to the growing segmentation of the public targeted by current media. And the field of cultural specialization is pertinent due to the growing importance of the sector related to cultural management and creation, and above all, due to the incorporation of culture into the digital field. This digitization of culture also makes the specialization of the information professional in the new trends of cultural information relevant, not only because culture acquires new ways of expressing itself but because journalism, and cultural journalism as well, acquires new formats and spread through new media.
Is this degree official according to the regulations required by the European Higher Education Area?
Yes (final verification report is attached), starting the first course in the academic year 2012-13.
Final verification report turned out FAVORABLE
What is the minimum number of credits for which I can enroll?
You can see it in the rules of permanence in this link
Recommended income profile
Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.
Objectives
The general objective is to expand the student's training with a higher level of specialization in the field of journalism, and more specifically in the field of cultural journalism, which trains the student in informative and dissemination functions in a professional environment, making special emphasis on the application of information technologies in the various fields of cultural management and information.
As more specific objectives, the master's degree proposes:
- Seek a rational and critical knowledge of the cultural reality that allows the student to understand it, transmit it and spread it in an understandable way to the rest of society.
- Seek training in the search, identification, selection and collection techniques of information within the field of cultural specialization, as well as the methods of critically examining any kind of source, document and fact related to cultural events with the purpose, for On the one hand, to treat them conveniently and, on the other, to transform them into information of interest through the informative-communicative languages required by the different media (written, audiovisual, digital)
- Allow students to be able to define, plan and develop an informative-cultural project adapted to multiple supports
- Enable the student with tools and habits of research and analysis of the cultural reality that allow him to extract from it relevant information for decision-making in the field of communication and marketing management of cultural institutions or projects.
- Train the student to identify cultural needs and be able to design, develop, disseminate and/or evaluate cultural projects and products related to communication.
- Stimulate debate regarding the challenges related to cultural management and dissemination and the changes introduced by technology in the production, marketing and consumption of cultural products and services.
Competences
General skills:
- CG01: Learn to apply to new or little-known environments, within broader (or multidisciplinary) contexts, the concepts, principles, theories or models related to cultural communication.
- CG02: Prepare adequately and with some originality written compositions or reasoned arguments, write plans, work projects or scientific articles or formulate reasonable hypotheses in the field of cultural information.
- CG03: Make judgments, especially in the professional and academic field of culture and communication based on criteria, external standards or personal reflections.
- CG04: Publicly presenting ideas, procedures or research reports, transmitting emotions or advising people and organizations, especially in the field of journalism specialized in culture.
Transversal skills:
- CT01: Ability to understand and interpret reality, based on rational and critical skills and procedures.
- CT02: Capacities and abilities necessary to handle sources, treatment and management of information, as well as to organize and plan projects and, in general, the ability to apply research methods to solve problems.
- CT03: Ability to communicate with your colleagues, with the academic community as a whole and with society in general about your area of knowledge.
- CT04: Ability to transmit and promote, in academic and professional contexts, technological and social progress within a society based on knowledge.
- CT05: Ability to understand and interpret social diversity.
- CT06: Promote the transforming value of knowledge in society.
Specific skills:
- CE01: Know, identify, describe and understand the situation of cultural reality in contemporary societies, both in its creative and industrial dimensions.
- CE02: Know, understand and analyze artistic languages and cultural codes to be able to rigorously interpret, criticize and assess artistic and cultural manifestations in different media and in different languages.
- CE03: Know and identify the main currents and theories that formalize and criticize the cultural phenomenon from a conceptual, methodological and investigative point of view.
- CE04: Know and identify the informative-communicative processes involved in cultural journalism and know how to apply them professionally in each phase involved.
- CE05: Knowledge and application of the technologies and systems used to process, create and transmit information, as well as to express and disseminate informational and/or cultural creations.
- CE06: Knowledge of the structure of communication media specialized in culture in different media and formats.
- CE07: Knowledge, capacity and skills to read, interpret, assess and criticize cultural and artistic manifestations, as well as to understand and apply sources and data from the field of cultural specialization.
- CE08: Knowledge, capacity and ability to be able to inform and communicate in the language of each of the media in a professional and rigorous manner about cultural events.
- CE09: Know and demonstrate the standardized procedures to promote, promote and disseminate cultural acts and events.
- CE10: Design and produce communication campaigns or products related to the field of cultural specialization.
- CE11: Know and use digital technologies to innovate in the production and dissemination of culture through digital technologies.
- CE12: Study, investigate and scientifically analyze cultural phenomena.
Admission and enrollment
Admission:
The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:
- Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
- In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
Preferred income profiles:
The preferred entry profile is students with a graduate degree in Journalism, and undergraduate degrees in Audiovisual Communication and Advertising and Public Relations will also be considered equivalent, after a specific study.
In addition, with the same exceptions, graduates in the different degrees in the area of Social and Legal Sciences will be considered: especially degrees in Education, Economics or Sociology. Or those of the remaining graduates in the area of Arts and Humanities, for example: the degrees Humanities, History of Art, Fine Arts, Contemporary History, Anthropology, Philology... In special cases, the curricular composition of the degree will be studied or of the 240 ECTS credits or equivalent that the applicant accredits.
Likewise, graduates in Audiovisual Communication, Journalism and Advertising and Public Relations will be able to access directly. In addition to the graduates in Humanities, Art History, Fine Arts, Contemporary History, Anthropology, Philologies, Documentation. Graduates in Economics or Law (or other qualifications that may be considered related to these).
The access of graduates will be studied and facilitated, especially graduates in Education, Teaching, Library Science and related subjects.
Regarding the administrative criteria for admission and equivalencies for students with foreign degrees as well as national students without a completed degree, but with recognized credits, the provisions of national and regional legislation and the regulations of the Rey Juan University will be followed. Carlos, whose competent commission, together with the teaching direction of the Master, will study the credits taken by the applicant to gauge their training.
The selection of the applicants is carried out by the Head of the Master and will be through the presentation of a curriculum and a statement of reasons for their inclusion in the master. Therefore, their personal interests will be valued, as well as the coherence and relevance of their interests within the thematic areas of the Master. In the second instance, the curricular design of the student and her formal and professional learning trajectory will be assessed.
Conditions or special access tests:
The admission criteria will first assess the formal learning trajectory, prioritizing degrees related to journalism and communication sciences, without distinction between graduates and graduates. Students who have completed postgraduate courses in the field of communication will be included in this weighting. The academic result and the center of origin will be valued from their training, giving priority to students who have studied at a public university and, especially, at the Rey Juan Carlos University. In the second instance, her professional career will be assessed from the applicant's curriculum and her link with the work environment related to culture or the journalistic profession will be positively valued. Thirdly, the student's personal interests and their coherence and relevance with the thematic areas of the Master will be assessed.
In the case of foreign students, special attention will be paid to their command of the Spanish language, and it will be necessary to provide in the documentation to be delivered a Certificate of Spanish Language B2 - DELE Intermediate or equivalent, in addition, if necessary, they may request to pass a spoken and written level test.
In any case, these systems and procedures must include, in the case of students with specific educational needs derived from disability, the appropriate support and counseling services, which will evaluate the need for possible curricular adaptations, itineraries or alternative studies.
The admission will not imply, in any case, any modification of the academic effects and, where appropriate, professionals that correspond to the previous degree held by the interested party, nor its recognition for other purposes than that of pursuing Master's degrees.
Offer of places: 60 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.
Training itinerary
Master's Teaching Guides
ACCESS THE COURSE GUIDES OF THE DEGREE
Training Itinerary
|
Códigos |
Subject |
Type |
Semester |
Number of ECTS |
|
622501 |
The culture market |
3 |
1 º |
Mandatory |
|
622502 |
Research, management and cultural marketing |
3 |
1 º |
Mandatory |
|
622503 |
culture analysis |
3 |
1 º |
Mandatory |
|
622504 |
Intercultural and alternative communication |
3 |
1 º |
Mandatory |
|
622505 |
Cultural journalism in print media: interpretive genres |
3 |
1 º |
Mandatory |
|
622506 |
Cultural information in the press |
3 |
1 º |
Mandatory |
|
622507 |
Cultural information on radio |
3 |
1 º |
Mandatory |
|
622508 |
Data visualization in cultural journalism |
3 |
1 º |
Mandatory |
|
622509 |
Creative writing workshop |
3 |
1 º |
Mandatory |
|
622510 |
Workshop for the completion of the Final Master's Project |
3 |
1 º |
Mandatory |
|
622511 |
Audiovisual culture |
3 |
2 º |
Mandatory |
|
622512 |
culture on television |
3 |
2 º |
Mandatory |
|
622513 |
Cyberculture and digital journalism of cultural content |
3 |
2 º |
Mandatory |
|
622514 |
Journalistic design workshop |
3 |
2 º |
Mandatory |
|
622515 |
Art and digital culture |
3 |
2 º |
Mandatory |
|
622516 |
Cultural journalism workshop |
3 |
2 º |
Mandatory |
|
622517 |
External Internships |
6 |
2 º |
Mandatory |
|
622518 |
Master's thesis |
6 |
2 º |
Mandatory |
External Internships
The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.
Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.
The External Practices subject will consist of two phases:
- Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
- Elaboration of the memory
Documentation:
External Internship Evaluation Manual
Further information: External Internship Unit
Mobility programs
University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.
Regulation
- Academic Calendar
- Regulations for enrollment and permanence in university master's degrees at the URJC
- academic waiver
- Refund of Public Prices
- Public prices for university master's degrees
- External Internships
- University Master's Thesis
- Review and Complaint of the Continuous Evaluation in the studies of university master's degrees of the URJC
- Acknowledgments / Adaptations of university master's degrees
- Simultaneity of URJC university master's degree studies
- Regulations of the School of Official Masters
- Addendum to the protocol for adapting teaching at the School of Official Master's Degrees
- Royal Decree 1125/2003, of September 5, which establishes the European credit system and the grading system in official university degrees valid throughout the national territory
STUDENTS
COEXISTENCE REGIME
SCHOOL INSURANCE
ASSOCIATIONS
Llaza Quality guarantee
Results report
Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.
Report by course:
General information collection plan
Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:
- Student profile
- Teacher evaluation
- Degree of satisfaction:
- Of the students
- of the graduates
- From the Faculty
- Administration and Services Staff
- Labor insertion
- External internships:
- Satisfaction of interns
- External tutor satisfaction
- Employer satisfaction
Survey results:
Improvement actions
The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.
- Improvement actions 2021 / 2022
- Improvement actions 2020 / 2021
- Improvement actions 2019 / 2020
- Improvement actions 2018 / 2019
- Improvement actions 2017 / 2018
- Improvement actions 2016 / 2017
- Improvement actions 2015 / 2016
- Improvement actions 2014 / 2015
- Improvement actions 2013 / 2014
- Improvement actions 2012 / 2013
Renewal of accreditation
The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.
In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”