Participating Universities/Organizations: University of Savoie, Chambèry (France); University of the Studi of Milano-Bicocca (Italy); Groupe Ecole Supereiure de Commerce de Troyes (France); Heilbronn University (Germany), UNESCO CHAIR - UNITWIN NETWORK
For module III, Planning and Management of Tourist Destinations - UNESCO, a complementary exam is required to obtain the additional Diploma, according to the conditions of the UNITWIN Network
Responsible Center: postgraduate unit Location: Madrid-Quintana
Modality: In-person Title code: 6193 Orientation: Academic
Number of ECTS Credits: 60 ECTS Duration of the Master: an academic year
Public prices: See table
Academic Calendar Schedule Examinations Teaching Guides Faculty
Director of the Master: Prof. Dr. Nuria Morere Molinero Co-director: Prof. Dr. Laura Fuentes Moraleda Phone: 91 4887703
University master's information: Phone: 91 665 5060 Inquiries Mailbox
Student attention: Student Help Box Suggestions and complaints box
What knowledge will I acquire with this Master?
Is this degree official according to the regulations required by the European Higher Education Area?
Yes (final verification report is attached), starting the first course in the academic year 2013-14.
Final verification report turned out FAVORABLE
Favorable report first modification
Favorable report second modification
Is it necessary to pass an access test?
It is not necessary.
What is the minimum number of credits for which I can enroll?
You can see it in the rules of permanence in this link
Recommended income profile
Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.
The Master consists of 60 credits that are developed in an academic year, so that the subjects that make up the first 24 credits (Fundamentals) are mandatory. The specialty consists of 18 elective credits. The Master's Thesis (TFM) and the External Practices can be carried out throughout the year. The teaching organization that is outlined below.
The student must choose one of the two optional modules (module II or module III).
Each of the specialty modules make up the two itineraries offered: Tourism business management y Tourism destination planning. This last module includes the UNESCO module, which integrates, in a multidisciplinary manner and throughout all subjects, topics and seminars whose objective is the "Tourism Management of World Heritage Sites". The UNESCO module is part of the UNITWIN Network of UNECO Universities and Chairs on “Tourism, Culture and Development”.
The subject called "Case studies on World Heritage Sites and Cities" is made up of a set of seminars on: management, interpretation, marketing and advertising image of World Heritage Sites and Cities, which complement the rest of the subjects of the module III.
- CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
- CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study
- CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
- CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
- CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous
- CG01 - Acquire advanced training, of a specialized and multidisciplinary nature, in the field of tourism
- CG02 - Ability to work, both in a team and autonomously, in a multicultural and multidisciplinary context
- CG03 - Become familiar with the requirements of an academic work suitable for publication in a scientific environment, fostering the ability to work and interdisciplinary thinking
- CG04 - Ability to apply the knowledge acquired and solve problems in new, broader and multidisciplinary environments
- CG05 - Possess skills for continuous, self-directed and autonomous learning
- CG06 - Ability to develop communication skills in different areas of decision and in different languages
- CG07 - Ability to present and argue results, both to specialized audiences and general audiences
- CG08 - Capacity for ethical commitment and social responsibility in the field of tourism
- CG09 - Ability to use ICTs as a communication tool, access to information sources, data and document archiving
- CG10 - Be able to define priorities in the achievement of objectives, organizing the necessary deadlines and resources and controlling the established processes
- CG11 - Ability to organize information and acquire knowledge from different documentary sources
- CG12 - Ability to analyze social reality and make decisions in changing environments such as tourism
- CG13 - Encourage academic retraining for professionals linked to tourism
- CG14 - Promote research and knowledge progress in the field of tourism
- CT01 - Adaptation to new situations
- CT02 - Autonomous learning
- CT03 - Capacity for analysis and synthesis
- CT04 - Information management capacity
- CT05 - Organization and planning capacity
- CT06 - Ethical commitment
- CT07 - Oral and written communication in the native language
- CT08 - Knowledge of other cultures and customs
- CT09 - Knowledge of a foreign language
- CT10 - Computer skills related to the field of study
- CT11 - Creativity
- CT12 - Skills in interpersonal relationships
- CT13 - Initiative and entrepreneurial spirit
- CT14 - Leadership
- CT15 - Motivation for quality
- CT16 - Critical reasoning
- CT17 - Recognition of diversity and multiculturalism
- CT18 - Troubleshooting
- CT19 - Sensitivity towards environmental issues
- CT20 - Decision making
- CT21 - Teamwork
- CT22 - Work in an international context
- CT23 - Work in an interdisciplinary team
- CE01 - Know how to analyze the interrelationships between the agents of a tourist destination through social network analysis (ARS)
- CE02 - Interpret the company's internal information to use it efficiently in making strategic decisions
- CE03 - Deepen the knowledge of international organizations, public institutions and civil society organizations in tourism and the existing cooperation and partnership instruments in a globalized world
- CE04 - Comparatively analyze the national and international regulatory framework that regulates tourist activities and their planning, as well as land use planning, in order to establish action strategies for agents operating in the international arena
- CE05 - Apply the fundamentals of the management of innovation, efficiency and competitiveness to the management of tourism organizations (public and private)
- CE06 - Know how to manage the areas of competence of all the functional areas of a tourism organization
- CE07 - Apply specialized economic-financial management techniques in tourism organizations
- CE08 - Implement management and control systems in tourism organizations
- CE09 - Critically analyze tourism activity and its international environment to detect threats and take advantage of the main opportunities
- CE10 - Know the planning and planning instruments of the territory as well as the regulatory mechanisms of tourist activities and develop a planning and planning proposal for a given destination
- CE11 - Understand the complexity of the structure of a tourist destination from a systemic point of view
- CE12 - Define and develop a strategic plan in tourism applied to a destination
- CE13 - Know and apply the instruments of sustainable management of destinations and products
- CE14 - Know and apply environmental, economic and social quality and management systems applied to tourism within the framework of sustainable tourism development strategies
- CE15 - Know how to analyze the new trends, prospects and dynamics of international tourism markets
- CE16 - Be able to create new tourism products, as well as their creation and dissemination strategies, based on a set of tourism resources and a set of predefined demand segments
- CE17 - Design the complete process of starting up tourism products and undertaking new business and service projects
- CE18 - Adapt the business strategy to the particularities of each tourism business environment
- CE19 - Know the different cost systems to be applied effectively in management control and strategic decision making
- CE20 - Simulate the effects on profitability of product and price decision-making in tourism companies
- CE21 - Know the interrelation between the formulation of budgets and business planning
- CE22 - Interpret the indicators included in the balanced scorecard of a tourism company
- CE23 - Prepare forecast financial statements in the OOTT
- CE24 - Translate theory into practice to adapt the general concepts of budgeting and control to specific OOTT scenarios
- CE25 - Know in depth the USALI model as a tool to improve the management of hotel departments
- CE26 - Optimally use new information and communication technologies in tourism marketing
- CE27 - Know and know how to manage the new advanced marketing strategies: emotional and experiential marketing and neuromarketing
- CE28 - Integrate and apply the knowledge acquired to make the best decisions in the international business environment
- CE29 - Use information and communication technologies in international settings: social networks and online reputation management
- CE30 - Know the praxis of operations and processes developed in tourism companies through professional practice
- CE31 - Know the work techniques that allow to analyze and place the activity of the tourism professional in a strategic and competitive context, that is, acquire the ability to implement appropriate management tools for the business environment
- CE32 - Being able to conceive, design and eventually implement complex tourism projects using the most appropriate methodology
- CE33 - Carry out bibliographic searches and bibliometric analyzes of the main bibliographic databases, with the aim of analyzing and relating the information extracted from the records resulting from the searches with the orientation of the TFM
- CE34 - Plan the development of a research project, develop hypotheses or research questions, implement the fieldwork and draw conclusions according to the previous hypotheses or questions, as well as present and defend the results obtained in the field of tourism in accordance with the structure of a scientific work
- CE35 - Make oral presentations according to the methodology proposed by the main international conferences on tourism, as well as the development of research reports according to the corresponding publication style standards (APA, Harvard, etc.), which allow advising people or organizations on lines future tourism research
- CE36 - Design customer loyalty plans in multinational tourism companies
- CE37 - Know in depth the new metrics of Social Media
- CE38 - Prepare marketing and communication plans with an international scope
Admission and enrollment
The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:
- Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
- In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
General access criteria:
The student profile is that of a person with a university degree who is interested in applied research and management in the field of tourism.
Access to the Master's Degree in International Tourism Management will preferably be given to candidates who hold a Bachelor's degree in Tourism or another in the fields of knowledge in economic, social, legal and human sciences.
The following merit assessment criteria are established:
- Academic record (50%)
- Level of knowledge of the English language (minimum level B2) (20%)
- Professional experience in tourism. (20%)
- Specialized training in tourism (10%)
In addition, as an essential admission requirement, it is established that the student accredits command of the Spanish language, in one of the following ways:
- Have a degree in a Spanish-speaking country.
- Have passed an advanced Spanish course at the Rey Juan Carlos University Language Center.
- Have the advanced level of Spanish from the Cervantes Institute.
- Have an official degree that certifies a level of Spanish equivalent to the above.
In any case, the Academic Coordination of the Master reserves the right to carry out a personal interview or test to check the level of Spanish of the new students.
Conditions or special access tests:
Where appropriate, if necessary, Assessment of the student's curriculum, based on their professional experience, their projection in relation to the objectives of the master's degree, as well as their academic record.
Offer of places: 35 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.
Master's Teaching Guides
ACCESS THE COURSE GUIDES OF THE DEGREE
The Master is part of the INTERNATIONAL TOURISM MANAGEMENT NETWORK (ITMN) and has signed DOUBLE DEGREE agreements with: Université de Savoie, Chambèry (France); University of the Studi of Milano-Bicocca (Italy); Groupe Ecole Supereiure de Commerce de Troyes (France); Heilbronn University (Germany), in addition to an agreement with the UNESCO CHAIR - UNITWIN NETWORK to teach a common module.
|Códigos||Subject||Semester||Type||Number of ECTS|
|MODULE I: FUNDAMENTALS (MANDATORY)|
|619301||Economics of international tourism: impact and models||1 º||Mandatory||3|
|619302||Tourism research methodology||1 º||Mandatory||3|
|619303||Legal environment of tourist activity||1 º||Mandatory||3|
|619304||Budgets and management control||1 º||Mandatory||3|
|619305||Information systems and technology||1 º||Mandatory||3|
|619306||Leadership and management skills||1 º||Mandatory||3|
|619307||Environmental sustainability in the tourism industry||1 º||Mandatory||3|
|619308||Quantitative methods for decision making in tourism||1 º||Mandatory||3|
|MODULE II: TOURISM BUSINESS MANAGEMENT (OPTIONAL)*|
|619309||international marketing management||2 º||Optional||3|
|619310||Consulting for international tourism projects||2 º||Optional||3|
|619311||Strategic management of tourism companies||1 º||Optional||6|
|619313||Creation of tourism companies: the business plan||2 º||Optional||3|
|619314||Basics of Revenue Management||2 º||Optional||3|
|MODULE III: PLANNING AND MANAGEMENT OF TOURIST DESTINATIONS (includes UNESCO module) (OPTIONAL)*|
|619315||Tourism management of cultural heritage||1 º||Optional||3|
|619316||Historical routes and cultural itineraries in tourism||1 º||Optional||3|
|619317||Sustainable tourism protected natural spaces||2 º||Optional||3|
|619318||Planning and management of tourist destinations||2 º||Optional||3|
|619319||Case studies on World Heritage sites and cities (various seminars)||2 º||Optional||6|
|MODULE IV: MASTER'S FINAL PROJECT|
|619320||External Internships||2 º||PE||6|
|619321||Master's thesis||2 º||TFM||12|
|*IN THE REGISTRATION MUST SELECT ALL THE SUBJECTS INCLUDED IN MODULE II OR MODULE III (or one module or another). THIS IS DUE TO THE SPLITTING OF THE MASTER IN THESE TWO ITINERARIES.|
The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.
Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.
The External Practices subject will consist of two phases.
First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.
Second. Preparation of memory.
External Internship Evaluation Manual
Further information: External Internship Unit
University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.
- Academic Calendar
- Regulations for enrollment and permanence in university master's degrees at the URJC
- academic waiver
- Refund of Public Prices
- Public prices for university master's degrees
- External Internships
- University Master's Thesis
- Review and Complaint of the Continuous Evaluation in the studies of university master's degrees of the URJC
- Acknowledgments / Adaptations of university master's degrees
- Simultaneity of URJC university master's degree studies
- Regulations of the School of Official Masters
- Addendum to the protocol for adapting teaching at the School of Official Master's Degrees
- Royal Decree 1125/2003, of September 5, which establishes the European credit system and the grading system in official university degrees valid throughout the national territory
- Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University
Llaza Quality guarantee
Internal quality assurance system
Composition of the commission
Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.
General information collection plan
Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:
- Student profile
- Teacher evaluation
- Degree of satisfaction:
- Of the students
- of the graduates
- From the Faculty
- Administration and Services Staff
- Labor insertion
- External internships:
- Satisfaction of interns
- External tutor satisfaction
- Employer satisfaction
The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.
Renewal of accreditation
The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.
In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”