The team presented the project Immersive Rooms, developed under the direction of Professor Laura Moraleda, from the Department of Business Economics. The proposal stood out for its innovative approach within the hotel sector, integrating new immersive experiences for the customer.

The final took place at the Eurostars Madrid Congress and featured the participation of 17 Spanish universities. In this edition, more than 350 students reached the second phase of the competition, of whom 63 were selected to compete in the in-person final.

During the event, participants faced the challenge of designing a new hotel concept or service, combining analysis of the tourism sector with innovative proposals capable of responding to current market opportunities.

From the Faculty of Economics and Business, we would like to congratulate the students on this achievement, which reflects their talent, commitment, and capacity for innovation in the tourism sector.