Article "The way we live, the way we travel: generation Z and sustainable consumption in food tourism experiences", co-written by Alicia Orea-Giner, professor at the Rey Juan Carlos University and Francesc Fuste-Forne, from the University of Girona, has been recognized with the Outstanding Paper Award in the prestigious Emerald Literati Awards 2024This award is an important recognition of the quality and relevance of work in the field of sustainability and tourism.

published in the magazine British Food Journal, the article addresses how the Generation Z adopt sustainable consumption practices in their food tourism experiences. This study offers new insights into the impact young people have in shaping more responsible consumption trends, while highlighting the importance of sustainability in tourism and food choices.

Recognition in the Emerald Literati Awards highlights the academic rigor and importance of the award-winning works in terms of their ability to generate impact on knowledge and professional practice. These awards, given annually by Emerald Publishing, are one of the most internationally recognized distinctions, and reward excellence in scientific research and its contribution to society.

FOR Alicia Orea-Giner, this award is a reflection of the commitment to the issues of sustainability and social justice in the field of tourism. "This award is a recognition of the effort to make visible the new forms of sustainable consumption that Generation Z is promoting, and how these practices can transform gastronomic tourism and, therefore, the future of global tourism," he said.

The Emerald Literati Awards They seek to highlight works that, in addition to being academically sound, contribute new ideas that can have a real and positive impact in their respective fields, in this case, by promoting dialogue around sustainability and innovation in tourism.

You can access the research work through this link.