Alcobendas, March 5, 2025 – The iAlcobendas conference series on "Artificial Intelligence Applied to Business" held its final session today at the Italfarmaco facilities, located in Alcobendas, with a resounding success in participation, exceeding 100 attendees between in-person and online modalities.

This cycle, organized by the Alcobendas City Foundation together with the Alcobendas City Council, Alcobendas Hub and the Faculty of Legal and Political Sciences of the Rey Juan Carlos University, has been directed by Antonio Serrano Acitores, expert in Artificial Intelligence from MIT Professional Education, Professor of Commercial Law, Lawyer and Businessman.

The event was attended by institutions and supported by María Belén Fernández-Salinero García, Councillor for Digital Transformation, Transparency and Citizen Care at Alcobendas City Council; Elisabetta Bracco, Managing Director at Fundación Ciudad de Alcobendas; and Verónica Somodevilla, Public Affairs, Patients Advocacy and Communication Director at Italfarmaco.

The conference featured keynote presentations by renowned experts:

• “Prompt engineering: how to use ChatGPT from scratch to professional”, given by Antonio Serrano Acitores, Director of the Conference Cycle, Expert in Artificial Intelligence from MIT Professional Education, Professor of Commercial Law, Lawyer and Businessman.
• “Artificial intelligence and health tech”, led by Mr. Enrique Castellón, Founder & General Partner of CRB Health Tech and former Secretary of State for Health of the Government of Spain; and Ignasi Heras, General Partner of CRB Health Tech.
• “Cybersecurity and Artificial Intelligence”, with a panel composed of Eva Prieto Martínez, Telecommunications Engineer, Cybersecurity Expert and General Manager at Keytron, SA; José Antonio Jiménez, Cybersecurity Expert and Director of Strategic Development at Keytron, SA; and Francisco Moreno Balboa, Computer Engineer and CEO of Logixs, The AI ​​Boutique.
• “The impact of AI on the labor market”, presented by Xavier Mitjana, Trainer and disseminator in Artificial Intelligence and Consultant on AI in action.

The closing event has reaffirmed Alcobendas' position as a benchmark in the integration of artificial intelligence in different professional fields, consolidating the city's commitment to technological and educational innovation.

The organization would especially like to thank the institutional support received throughout the cycle, as well as the active involvement of collaborating companies such as Italfarmaco, Keytron, Logixs, The AI ​​Boutique, Chiara v-Learning, iQtra Medicina Avanzada, SPEED MASTER, CEDEU Centro de Estudios Universitarios, and the CEDEU University Chair of Family Business and Entrepreneurship at the Rey Juan Carlos University.