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INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Contact Academic Address: Prof. Dr. Simon P. Deffendini S., Ph.D. (URJC - director) || Prof. Dr. Francisco J. Blanco J., Ph.D. (URJC - co-director)
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Presentation
The Rey Juan Carlos University (URJC) presents a Salesforce certification program that responds to current business demand, providing a unique opportunity for employability. Salesforce, the world leader in CRM, dominates the market with a 19.8% share and offers certifications that validate highly valued skills.
Earning a Salesforce certification significantly increases job opportunities, with competitive salaries in Spain and global recognition. This training allows students to master the latest trends in CRM, including artificial intelligence, positioning them as desirable candidates in a growing job market.
Furthermore, the URJC Salesforce certification program is aligned with the principles of equality, diversity and sustainability, complying with the Sustainable Development Goals. By 2026, the Salesforce ecosystem is expected to generate more than 76.000 jobs in Spain, guaranteeing employability of more than 90% for certified students.
This program not only offers a solid education and practical skills, but also prepares students to be leaders in a dynamic business environment, maximizing their professional potential and ensuring a promising future in the CRM field. Students of the Micro-Credential "Salesforce IA Associate Certification" at the Rey Juan Carlos University (URJC) become professionals with a broad understanding of CRM (Customer Relationship Management). This strategy allows them to manage all of a company's relationships and interactions with its potential and existing customers. The certified Salesforce specialist possesses specific technical skills related to the use of the Salesforce ecosystem, allowing them to record, analyze interactions, and generate reports.
Students who graduate from the Salesforce IA Associate Certification stand out for their ability to coordinate interdepartmentally in multidisciplinary teams, which allows them to effectively apply the tools and knowledge acquired through these certifications.
Recipients
access requirements
Salesforce certifications are aimed at undergraduate students who have basic knowledge of virtual platforms, business management, digital marketing or customer relations in virtual environments, and who meet the prerequisites for previous certifications established by Salesforce. o Students without a previous official university degree who prove work experience in this field may also access these professional studies.
Candidates must demonstrate a level of English equivalent to that obtained with Compulsory Secondary Education (ESO) in Spain, which corresponds to level A2 according to the Common European Framework of Reference for Languages (CEFR), or the Key English Test (KET) of
Cambridge, also known as Beginner level or This training does not require students to have a previous degree level qualification, however to access it you must be over 18 years old.
Selection criteria
In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria for each place:
- Previous experience: Candidates who already have experience working with Salesforce or in the CRM field may have an advantage. (30%) o Academic performance: Grades and academic performance in related courses can be an indicator of a student's potential success in the master's degree. (30%)
- Diversity: To promote diversity, preference may be given to candidates who bring a unique perspective to the program. This may include candidates from minority groups, international candidates, those with unique life experiences (20%). o Letters of Recommendation: References from previous professors or employers can provide valuable insight into the candidate's ability to succeed in the program. (10%)
- Personal statement: The candidate’s motivation for pursuing the Master’s degree and how they plan to use the degree in their future career may be an important factor. (10%) o Management will decide on admitting candidates without a university degree, but with professional experience based on the following criteria: o Relevant experience: Professional experience in a field related to customer relationship management can be a strong indicator of the candidate’s ability to succeed in the programme. This could include roles in sales, marketing, customer service or even technical roles where Salesforce or other CRM tools have been used. o Technical knowledge: Since Salesforce is a technical tool, candidates who have experience working with Salesforce or similar tools may have an advantage. o Transferable skills: Skills such as communication, problem-solving and teamwork are crucial in customer relationship management roles. Candidates who can demonstrate these skills through their professional experience may be a good fit for the programme. o Commitment to continuous learning: The CRM industry is always evolving, so candidates who show a commitment to continuous learning can be especially successful. o Professional references: References from previous supervisors or colleagues who can speak to the candidate’s skills and accomplishments can be very helpful.
No. of Places: 18 places/ 3 places (minimum for teaching) o In compliance with art. 50 of the regulations for URJC's own teachings, in the event that the number of applications exceeds the number of places available, a place(s) will be reserved: o one or more places for special quotas.
In any case, these students must meet the access requirements indicated.
Academic Management and Faculty
Academic Excellence and Employability: These are the essential characteristics that make the "Salesforce Marketing Cloud Email Specialist Certification" University Microcredential program unique in its kind.
Responsible Directors:
Dr. Simon P. Deffendini S., Ph.D. (URJC - director/tutor)
Prof. Dr. Francisco J. Blanco J., Ph.D. (URJC - co-director/tutor)
Master's Coordinator: Don Fernando Andrés (Cloud Coaches/ SalesForce)
Faculty:
Mrs. Aurora Gracia García: Corporate CRM consultant with implementations and a Higher Degree in Multi-Platform Application Development at the IES Francisco de Quevedo, Madrid
Duration and development
Modality: Online
Number of credits: 4.8
Contact hours: 0
Place of delivery: Virtual in Aula Virtua
Opening hours: Monday to Friday: 18:00 p.m. to 21:00 p.m. (virtual - synchronous)
Start and end date: Multiannual/Quarterly: October 2024 / End: August 2025
Reservation of place and enrollment
Pre-registration period: From September 1, 2024 to October 15, 2024 November 1, 2024 to January 15, 2025 February 1, 2025 to March 15, 2025 April 1, 2024 to May 15, 2025
Enrollment deadline: 1 September 2024 to 15 October 2024 1 November 2024 to 15 January 2025 1 February 2025 to 15 March 2025 1 April 2024 to 15 May 2025
Title price: € 2.250
Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.
The start of the course is conditioned to the minimum number of students enrolled.
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
Microcredentials, intended for students with or without a previous official university degree.
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.