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Expert in Business Expansion in the Spanish Market

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060 
Contact Academic Address:  y
Academic secretary: Juan Manuel Hortala Gonzalez, King Juan Carlos University

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Basic Information

Presentation

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This program, already validated in the US, encourages participants to gain a deeper understanding of how to do business in Spain, including specialized cultural, legal, accounting, logistical and regulatory knowledge.

Practical tools to explore the market and eliminate the risks created by untested products, facilitating landing in the country as a breeding ground for potential investments and local job creation.

Objectives

  • Reduce the learning curve on how to operate in the Spanish market.
  • Explore and take advantage of new business opportunities.
  • Access local experts who can help you take your first business steps in an agile and strategic way.

Competences

Program

Subject modules

Name of the Content Modules

Brief description (maximum recommended 160 characters)

ECTS

Typology[1]

Semester

Business Internationalization and Cultural Adaptation in Spain: Introduction to business expansion, Internationalization dynamics and market positioning, Business culture and effective negotiation strategies, strategies to prepare for immersion in the Spanish market.

0,75

OB

1S/2S

Strategic Management of Business Models and Customer Development: Business Model Canvas: local adaptation of the business model, Discovery and Identification of Key Clients, Strategic Communication and Competitive Pitch, Business Collaboration and Creation of Customer-Centric Value, Commercial and Financial Management Fundamentals.

 0,9

 OB

1S/2S

Legal, Fiscal and Economic Framework in the Spanish Business Context: Tax Management and Corporate Regulations, Legal Aspects of Data and Technology Management in the EU and Spain, Employment Policies, Immigration and Global Talent Management, Subsidy Economy and Public Resources, Reverse pitch: Opportunities and Challenges in the Autonomous Communities.

0,75

 OB

1S/2S

Mentoring

0,5

OB

1S/2S

Autonomous work

1

OB

1S/2S

 

[1] OB= Compulsory OPT: Optional

On-site Period

Specialized conference

0,2

OB

1S/2S

Master classes

0,6

OB

1S/2S

Company visit activities

1

OB

1S/2S

Autonomous work

1,3

OB

1S/2S

quality commission

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Recipients

access requirements

This training is aimed at people who hold the position of:

- Directors and Managers – http://data.europa.eu/esco/isco/C1 – CIOU-08 code: 1

- Business and administration professionals – http://data.europa.eu/esco/isco/C24 -

CIOU-08 code: 24

-Entrepreneur http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en  – Code: 5221.1

This training is aimed at students who have a previous MECES level qualification..

MECES Level 2 (degree or equivalent). Participants without a previous official university degree who can prove work experience in this field may access these professional studies. In this case, they may only opt for a diploma or a university extension certificate with the same name and number of credits as this Degree, in accordance with the equivalence table included in the Annex I of the Own Teaching Regulations of the Rey Juan Carlos University.

Selection criteria:

  1. Higher education related to the subject (40%)
  2. Professional experience in the subject (40%)
  3. Personal interview (20%)

The management will decide on the admission of candidates without a university degree, but with professional experience based on the following criteria:

  1. Career path
  2. Years of Experience

No. of Places: Places offered 50 / minimum number 15.

Academic Management and Faculty

Piedad Tolmos Rodriguez-Piñero (Rotary Alicia Blanco Gonzalez)

Duration and development

Modality: Face-to-face and online

Number of credits: 7

Contact hours: 31 hours,

Online: 39

Place of delivery: Online and university

Schedule: to be confirmed

Start and end date:  September 2025 – October 2025

Reservation of place and enrollment

Pre-registration period: from May 1 to August 15, 2025

Enrollment deadline: from August 15th to August 29th

Title price: €5.000

The start of the course is subject to the minimum number of enrolled students.

Documentation to attach, forms and place of delivery

The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion

The documentation that you will have to submit is the following:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:

Students with foreign qualifications must submit the following documentation:

* A university degree (bachelor's or bachelor's degree) is required to access both Master's and Expert and Specialist courses. However, on some occasions the possibility is considered for people without a previous university degree but who can demonstrate professional experience related to the subject of the course to access it.

This possibility must be included in the corresponding academic report and will be subject in all cases to the decision of the Course Director. People who access through this route will only receive a Diploma or a Certificate of University Extension depending on the case.