INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Contact Academic Address: y
Academic secretary: Juan Manuel Hortala Gonzalez, King Juan Carlos University
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Presentation
¡Belocal organizing company
This program, already validated in the US, encourages participants to gain a deeper understanding of how to do business in Spain, including specialized cultural, legal, accounting, logistical and regulatory knowledge.
Practical tools to explore the market and eliminate the risks created by untested products, facilitating landing in the country as a breeding ground for potential investments and local job creation.
Objectives
- Reduce the learning curve on how to operate in the Spanish market.
- Explore and take advantage of new business opportunities.
- Access local experts who can help you take your first business steps in an agile and strategic way.
Competences
- C1 Legal and tax management. Tax legislation applicable to a specific area of specialization. http://data.europa.eu/esco/skill/d669af41-756c-48d9-a286-1443253f54b1
- C2 Management and administration: Management and administration is the study of planning, directing and operating the functions and activities of organizations and institutions. http://data.europa.eu/esco/isced-f/0413
- C3 Prospecting for new regional contracts. Identifying and obtaining regional contracts/tenders for expansion. http://data.europa.eu/esco/skill/f41f860f-91ab-4ca7-a906-483fa9d13c16
- Skills
- H1 Customer relationship management: The customer-oriented management approach and the basic principles of successful customer relationships. http://data.europa.eu/esco/skill/dc9a236c-c640-43c3-812f-269403591edb
- H2 Perform customer management. Identify and understand customer needs. Communicate and engage with stakeholders in the design, promotion and evaluation of services. http://data.europa.eu/esco/skill/91306a20-9b81-4f3d-97eb-f5368b607da7
- H3 Maintaining customer relationships. Establish a long-lasting and meaningful relationship with customers to ensure their satisfaction and loyalty by providing accurate and friendly advice and support, delivering quality products and services, and providing information and after-sales service.http://data.europa.eu/esco/skill/2239694b-771a-4586-8b54-2794e361a9ae
- H4 Expand regional presence. Identify and develop strategies to expand the company's regional coverage. http://data.europa.eu/esco/skill/2b5143f9-107b-4be2-ae24-7e379ee90369
- H5 Product understanding. The products offered, their functionalities, properties and legal and regulatory requirements. http://data.europa.eu/esco/skill/d6d3fee7-47e2-47f4-a0ec-6c75f28c6abd
- H6 Present a sales pitch. Prepare and present a comprehensible sales pitch about a product or service, identifying and using persuasive arguments. http://data.europa.eu/esco/skill/2f573ad6-1fa6-46c5-a48d-912368fe55aa
- H7 Develop a professional network. Contact and meet people in a professional context. Find common ground and use contacts for mutual benefit. Keep track of people in your personal professional network and stay up to date with their activities. http://data.europa.eu/esco/skill/bf5d77ad-e18c-48d8-83f0-bc79c011c74a
- H8 Establish links and establish networks. Develop alliances, contacts or partnerships and exchange information with others. http://data.europa.eu/esco/skill/b76cd1e5-d5e7-464a-b7bb-4164d3616452
- H9 Grants. Identify potential grants for your organization by consulting the foundation or agency that offers the funding. http://data.europa.eu/esco/skill/0ffce932-cec4-4fec-87e6-df23fb6bdc12
Program
Subject modules
Name of the Content Modules Brief description (maximum recommended 160 characters) |
ECTS |
Typology[1] |
Semester |
Business Internationalization and Cultural Adaptation in Spain: Introduction to business expansion, Internationalization dynamics and market positioning, Business culture and effective negotiation strategies, strategies to prepare for immersion in the Spanish market. |
0,75 |
OB |
1S/2S |
Strategic Management of Business Models and Customer Development: Business Model Canvas: local adaptation of the business model, Discovery and Identification of Key Clients, Strategic Communication and Competitive Pitch, Business Collaboration and Creation of Customer-Centric Value, Commercial and Financial Management Fundamentals. |
0,9 |
OB |
1S/2S |
Legal, Fiscal and Economic Framework in the Spanish Business Context: Tax Management and Corporate Regulations, Legal Aspects of Data and Technology Management in the EU and Spain, Employment Policies, Immigration and Global Talent Management, Subsidy Economy and Public Resources, Reverse pitch: Opportunities and Challenges in the Autonomous Communities. |
0,75 |
OB |
1S/2S |
Mentoring |
0,5 |
OB |
1S/2S |
Autonomous work |
1 |
OB |
1S/2S |
[1] OB= Compulsory OPT: Optional
On-site Period
Specialized conference |
0,2 |
OB |
1S/2S |
Master classes |
0,6 |
OB |
1S/2S |
Company visit activities |
1 |
OB |
1S/2S |
Autonomous work |
1,3 |
OB |
1S/2S |
Recipients
access requirements
This training is aimed at people who hold the position of:
- Directors and Managers – http://data.europa.eu/esco/isco/C1 – CIOU-08 code: 1
- Business and administration professionals – http://data.europa.eu/esco/isco/C24 -
CIOU-08 code: 24
-Entrepreneur http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en – Code: 5221.1
This training is aimed at students who have a previous MECES level qualification..
MECES Level 2 (degree or equivalent). Participants without a previous official university degree who can prove work experience in this field may access these professional studies. In this case, they may only opt for a diploma or a university extension certificate with the same name and number of credits as this Degree, in accordance with the equivalence table included in the Annex I of the Own Teaching Regulations of the Rey Juan Carlos University.
Selection criteria:
- Higher education related to the subject (40%)
- Professional experience in the subject (40%)
- Personal interview (20%)
The management will decide on the admission of candidates without a university degree, but with professional experience based on the following criteria:
- Career path
- Years of Experience
No. of Places: Places offered 50 / minimum number 15.
Duration and development
Modality: Face-to-face and online
Number of credits: 7
Contact hours: 31 hours,
Online: 39
Place of delivery: Online and university
Schedule: to be confirmed
Start and end date: September 2025 – October 2025
Reservation of place and enrollment
Pre-registration period: from May 1 to August 15, 2025
Enrollment deadline: from August 15th to August 29th
Title price: €5.000
The start of the course is subject to the minimum number of enrolled students.
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University Degree of the studies that give you access to the requested postgraduate degree. *
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies. *
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
* A university degree (bachelor's or bachelor's degree) is required to access both Master's and Expert and Specialist courses. However, on some occasions the possibility is considered for people without a previous university degree but who can demonstrate professional experience related to the subject of the course to access it.
This possibility must be included in the corresponding academic report and will be subject in all cases to the decision of the Course Director. People who access through this route will only receive a Diploma or a Certificate of University Extension depending on the case.