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The model was developed by José Luis Rubio Tamayo and Manuel Gertrudix, professors and researchers from the URJC Faculty of Communication, members of the Ciberimaginario research group, along with Professor Daniel Lewis Wuebben from the University of Comillas.
El article It has been published in the journal PRESENCE: Virtual and Augmented Reality, published by the Massachusetts Institute of Technology (MIT Press), one of the most important academic and technological journals specializing in virtual reality, augmented reality, and immersive technologies. It also has significant historical significance as a pioneer in the field.
The model focuses on three key dimensions of expanded reality: narrative, interactive, and immersive. These present a series of connections between them, such as between the story being told and the way the user interacts with it. This would inform the development of future studies and categorize variables in the field of extended reality. We could relate the narrative dimension to the story being told, the interactive dimension to participation in the action, and the immersive dimension to the perception of actually experiencing it.
More specifically, this work attempts to evaluate the types of interaction with the digital environment within expanded reality and analyze how reality and virtuality merge. Furthermore, the model shows which stories are most frequently used in extended reality experiences, how they affect the user, and what obstacles may arise depending on how the experience elements are organized.
The model is designed as a tool to assist future researchers and can facilitate the definition of variables for studies in fields such as immersion and presence, user experience, interaction design, and the creation of complex plots.
"The goal is that in the future it can be extended to any new theoretical foundation within the study of extended reality. Furthermore, it aims to be a contribution that will help advance the development of a unified theory of media by structuring the three main dimensions," the study's authors explain.
The study focuses on factors such as the representation of information and knowledge, which could contribute to specific areas of communication sciences, such as scientific communication.

