HRS4R Seal
Mentoring for Euriclea research
Andrea Fernández and Marina Fuentes
The most important news of 2025 at King Juan Carlos University
The year 2025 has been especially significant for Rey Juan Carlos University. The institutional, academic, and social activities of the URJC have generated considerable interest both within the university community and in the wider community. institutional websitel as in the social mediaconsolidating these channels as key spaces for information, dissemination and meeting with the university community and society.
This report includes the main milestones of the year, taking into account both the audience reached and the impact of the published content.
A growing digital community
Between January 1 and November 30, 2025The website of the King Juan Carlos University registered 1,8 million active userswith an average interaction time of 16 seconds per user, which confirms the role of the website as the institution's main information channel.
In parallel, the URJC's social media networks continued to expand their reach and consolidate their presence:
- LinkedIn's followers increased from 173.569 to 198.545., with a growth of 24.976 new followers (+14,42%), reinforcing its role as a key network in the academic and professional field.
- Instagram experienced one of the biggest growths of the year, adding 4.430 followers, reaching 32.430 (+15,8%), with high visibility of content aimed at students.
- Facebook It maintained a stable evolution, reaching the 47.242 followers.
- X ended the year with 53.419 followers, in a general context of decline for this social network, which in Spain has registered a 36% drop in active users in 2025.
- YouTube reached 72.480 subscribers, after adding 2.880 new (+4,14%), and accumulated 762.180 views.
- URJCTV and Virtual Classroom jointly registered 462.786 visualizations, while TVURJC's content exceeded 148.000 views.
Furthermore, during 2025 the URJC opened new channels of communication with the launch of profiles in TikTok (417 followers) y Bluesky (70 followers), as well as the continued use of the broadcast channel in Telegram (307 subscribers), from which news published on the web is shared.
Leadership, governance and institutional projection
The election process for the university rector was the main focus of news coverage this year. 'Abraham Duarte, new rector of the URJC' It became the most outstanding of 2025, with 4.149 website visits, in addition to a notable impact on social media, with 22.922 impressions on LinkedIn, 13.300 on X, and 1.172 views on Facebook.
The rector's inauguration stood out particularly in audiovisual formats, reaching 10.219 views on TikTok, 43.164 on Instagram, 3.622 on Facebook y 2.780 impressions in XMonitoring the electoral process as a whole—from the initial announcement to the second round—generated over 10.000 additional visits on the web and widespread dissemination on social networks.
The institutional projection was also reinforced by the His Majesty the King's visit to the 'Talent Tour', which added up 1.465 visits on the web and high visibility on social media (16.339 views on TikTok y 2.352 impressions in X).
Also, the opening ceremony of the academic year It was one of the best-received pieces of content on social media, with over 120.000 accumulated views between Instagram, TikTok, X and Facebook.
Talent, training and university experience
Academic opportunities and student experiences once again ranked among the most viewed content. The news 'A new edition of the Excellence Scholarships is coming' reached 4.069 visits, while the call for language accreditation tests for Erasmus added 2.061 visits.
Access to university was also greatly impacted by the news '95,51% of the students who took the exam passed the 2025 university entrance exam', which reached 2.866 visits, along with the dissemination of the new degrees, especially visible on Instagram with practically 200.000 visualizations.
University life generated a high level of interaction on social media through content about:
- Welcome days, more than 89.000 visualizations.
- International programsand Disney Program, as well as the CUI (University Language Center), more than 175.000 visualizations on the whole.
- extraordinary prizes, which exceeded the 80.000 visualizations networking.
- The senior graduation stood out on Instagram, X and TikTok. For its part, master's degree calls They were very well received, especially on Instagram and LinkedIn. In total, the senior graduation and master's program announcements totaled nearly 550.000 views and impressions.
Academic prestige, research, and connection with society
Innovation and academic recognition were other major themes of the year. URJC Hackathon 2025 registry 2.371 visits on the web, while the university's presence among the best in the world according to THE by Subject 2025 reached 2.224 visitsas well as dissemination in professional and emerging networks such as Bluesky.
Scientific research and dissemination resonated widely through content on terrestrial ecosystems, biodiversity, circular economy and scientific projects, with thousands of impressions on LinkedIn, X, and Facebook. This was further compounded by the news about Jennifer Garcia Carrizo and her space simulation mission, with 1.312 visits, reinforcing the visibility of science at URJC.
The cultural and social dimension was completed with the interview with Miguel Poveda (1.240 visits), the presentation of the Summer courses, which surpassed the 320.000 views on social media, the presence in ROOM 2025 (1.523 visits and a remarkable reception on social media (18.145 views and impressions), and solidarity actions such as the bone marrow donation, which reached more than 130.000 views on Instagram.
A year that leaves its mark
Website audience figures and social media activity reflect interest in a Rey Juan Carlos University: dynamic, open and committedcapable of connecting with its community through relevant, engaging, and impactful content. This assessment summarizes a year of decisions, talent, and growth, and sets the course for new challenges and opportunities.