Award to the URJC for its Degree in Science, Management and Service Engineering

Alberto Sanchez Lozano

Service Engineering is a work area that is causing great impact among companies today. After many years in which the development of business ideas was done in a much less professional way, many businesses and companies are beginning to demand this type of multidisciplinary professionals, trained in many areas to have a transversal and global vision of what should be a company in the XNUMXst century.

The URJC, in its commitment to innovative and quality training, created the Service Science and Engineering degree in the 2014-2015 academic year to begin to respond to this need of companies. This year the second promotion of these studies graduates, whose future is now the world of work. A world where they await you with open arms, with many companies and businesses undergoing a profound transformation towards an increasingly powerful and global service economy.

For this reason, IBM has awarded the URJC, specifically the degree in Science, Management and Service Engineering with the 'IBM Spain University Awards 2019' for its implementation of this training among its study offer. The technology company thus recognizes the work that the URJC is carrying out to provide its students with "attractive training due to its multidisciplinarity and its high level of employability."

The award was collected by the coordinator, and also professor and professor, of the Degree and Master's Degree in Science, Management and Service Engineering, Esperanza Marcos. Professor Marcos pointed out during the award ceremony that “it is important to develop this type of multidisciplinary and integrated training within a global vision. This profile of workers will be increasingly in demand within an increasingly larger service economy”.

What is Service Engineering?

Service Engineering is the new method for companies to develop business ideas from perspectives that have a 360º vision of the project they intend to promote. From the business idea, its brand image, the target audience, the costs of the service, the implementation of the business according to the country, the type of service to offer... until taking into account the user's perspective regarding the idea in development.

"The degree combines knowledge about business, business, humanities, technology, multiculturalism, small notions about business and labor law... All with the aim of preparing engineers already prepared for the world of work and capable of developing multidisciplinary work," said Esperanza Marcos. The URJC Service Science, Management and Engineering curriculum was developed in collaboration with IBM's service research institute and center in the United States.

Numerous companies already collaborate with this degree by offering workshops in which students can visit them, learn how they work from the inside, enter each department, have contact with the main managers... IBM, Meliá, Vodafone, Eulen, banking, technology, digital content...

Know everything, devise everything

With increasing insistence and frequency, companies from different economic sectors and different work areas are demanding these all-terrain professionals, capable of anticipating the needs of users, detecting new business opportunities in their sectors and implementing them within the structure of a large or multinational company.

Clear examples of this type of business operation are Amazon or Starbucks, which from a global brand image are able to detect the needs of their customers, anticipate the competition to be the first in the market to have a new service, and exploit it. in countries of different habits, customs and cultures.

The job opportunities offered by this degree are numerous, and increasingly broad due to the strong demand from companies for having a worker profile of this type. However, there are still new challenges for the future for this university education. In fact, the intention of those responsible for this degree is to create a Master's degree in this area and to attract companies from new economic sectors. "It seems important to us to incorporate new companies to create a body of knowledge that is extensive enough to help improve and promote the science of services, basic for the improvement of existing services or the creation of new ideas for users," Esperanza concluded. Frames.