• 2017cover Present
  • 1

Online university course in Revenue Management

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Telephone: 91 488 70 40
Academic direction: Crossbow Heel Pillar

Student attention:    Student Help Box     Suggestions and complaints box

more information     master's website

Basic Information

Presentation

After 12 years developing face-to-face training in Revenue Management and being leaders and a reference in this training in Spain and Europe, the Rey Juan Carlos University has created the ONLINE Higher University Degree in Revenue Management.

With the aim of, through an online format, offering training in Revenue Management techniques and strategies, the following training objectives are completed, to develop the consequent knowledge, skills and competencies:

Have a macro and micro-economic view of the environment, as well as adequate risk management.
Implement the appropriate Revenue Management model, seeking the maximum benefit for the hotel and the maximum satisfaction for the client.
Lead people and teams oriented in the culture of Revenue Management.
Know the main strategies related to: Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management and Overbooking.
Know and manage the new tourism marketing channels.
Know the main sales techniques.
Create and diversify hotel and tourism products.
Application of Big Data to Revenue Management
Knowledge of the technological tools used by Revenue Managers.

Objectives

The objective of this title is to train both future and current Revenue Managers to develop the necessary knowledge, skills and competencies in price and capacity management, through the use of current information management tools such as Big Data.

Competences

GENERAL AND SPECIFIC COMPETENCES

  • Have a macro and micro-economic view of the environment, as well as adequate risk management.
  • Implement the appropriate Revenue Management model, seeking the maximum benefit for the hotel and the maximum satisfaction for the client.
  • Lead people and teams oriented in the culture of Revenue Management.
  • Know the main strategies related to: Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management and Overbooking.
  • Know and manage the new tourism marketing channels.
  • Know the main sales techniques.
  • Create and diversify hotel and tourism products.
  • Application of Big Data to Revenue Management
  • Knowledge of the technological tools used by Revenue Managers.

SCHEDULE

110 online training

Module 1. Introduction to Revenue Management
Module 2. Big data and strategy metrics
Module 3.Pricing and Yield Management Restrictions
Module 4.Forecasting and Predictive Analysis
Module 5.Benchmarking
Module 6. Distribution Management
Module 7. Inventory Management
Module 8. Accounting and Finance applied to Revenue Management
Module 9.Total Revenue Management
Module 10.Revenue Management Simulation Game
Case Studies: RM Tools (DUETTO for PRICING; STR for BENCH; BEONPRICE for FORECAST; REVIEWPRO for PRICING)

Recipients

This title is aimed at professionals and people interested in the sector who cannot enroll in the face-to-face course and want to receive academic, professional and practical training in Revenue Management.

To study this degree online it is necessary to be in possession of a Bachelor's degree / Diploma or Graduate or justify Accredited Experience in the sector. In addition, those students who are only pending the defense of the TFG will be able to carry out the program.

Students who access the degree without a university degree will receive the "University Extension" diploma instead of the "Higher University Course"

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria: CV and/or academic record.

Both having a value of 50%.

No. of Places: 30

Academic Management and Faculty

The Faculty of Professors of the ONLINE REVENUE MANAGEMENT SUPERIOR DEGREE is made up of the following professors:

  • Mr. Fernando Vives. Chief Commercial Officer, NH Hotel Group. Director Expert Course RM. (See CV)
  • Dr. Dª. Talon Pillar. Director of University Programs in Revenue Management / Professor / Researcher, Universidad Rey Juan Carlos(See CV)
  • D. Antonio Gil. Director of Revenue Management, Hotel Melia Castilla. Professional Coordinator Expert Course RM. (See CV>)
  • Mr. Ramón Estalella. General secretary, Spanish Confederation of Hotels and Tourist Accommodation. (See CV)
  • D. Justo Julia. Financial Controller, Marriott Int. (See CV)
  • Mrs. Irene Villafranca. Director of Development and Planning , Nh Hotel Group (See CV).
  • Mr. Javier Silvestre. Former CEO, IDISO and Consultant (See CV)
  • D. Javier Espinosa. CEO and Co-Founder, Dynameat (See CV)
  • Mr. Cori Inti Galindo, Regional Commercial Director, NH Hotel Group (See CV)
  • Mrs. Gloria Lopez. Director of Revenue Management Me Meliá. Melia Hotels International.
  • Mrs. Elga Castro. BU Sr Director of Revenue Management Southern EuropeNH Hotel Group (See CV)
  • Mr. José Ignacio Sánchez. Senior External Advisor. Revenue & Commercial Strategy, Deloitte (See CV)
  • D. Isaac Neville. Chief Customer Officer, beonprice. (See CV)
  • Mrs. Martha Varela. Director of Revenue Strategy – Cluster Hotels Barcelona & Valencia, Barceló Hotel Group (See CV)
  • Mrs. Maria Dolores Arrow. Professor / Researcher, King Juan Carlos University. (See CV)
  • Dr. D. Jesus Palomo. Research professor, King Juan Carlos University. (See CV)
  • Dr. Dª. Cristina Figueroa Domecq. Professor / Researcher, Universidad Rey Juan Carlos (See CV)

Duration and development

UNIVERSITY SUPERIOR ONLINE COURSE IN REVENUE MANAGEMENT

Pre-registration date: from November 7, 2022 to January 31, 2023

Registration: from January 23 to February 2, 2023

Start date: February 6th 2023

End of course:  May 21, 2023

Title price: €1.650, with the possibility of dividing it into 2 payments.

Pre-registration: €0

This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

Possibility of scholarship: 2

Communication to the applicants of the CEHAT Scholarship of the selected candidates on January 18, 2022

Possibility of subsidy through the State Foundation for Employment Training (FUNDAE)

https://www.fundae.es/Empresas and organizations/Pages/Bonificacion-8pasos.aspx

Possibility of access to the TWO scholarships of the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT). Aimed at workers from companies associated with CEHAT.

No. of Places: 30

The start of the course is conditioned to the minimum number of students enrolled.

Scholarship possibility: 2

Communication to the applicants of the CEHAT Scholarship of the selected candidates on January 18, 2022

Possibility of subsidy through the State Foundation for Employment Training (FUNDAE)

https://www.fundae.es/Empresas y organizaciones/Pages/Bonificacion-8pasos.aspx

Possibility of access to the TWO scholarships of the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT). Aimed at workers from companies associated with CEHAT.

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.