• 2017cover Present
  • 1

Audiovisual and Videogame Script Master (on-line)

Own Teachings
Telephone: 91 488 70 40
Academic direction: Lorenzo J. Torres Hortelano

Student attention:    Student Help Box     Suggestions and complaints box

more information

Basic Information


The digital transformation has turned companies into generators of a multitude of audiovisual content that is disseminated through the Internet and social networks, mainly YouTube. Brands have become storytellers competing for the attention of audiences eager for images and information. Companies demand experts in the creation of these audiovisual stories, which is the language of the Internet (storytellers).

At the same time, a large number of production and distribution platforms for fiction and non-fiction audiovisual content have been successfully launched, but always scripted: Netflix, Filmin, Movistar, HBO, etc., which are added to the multitude of channels that are broadcast on Digital Terrestrial Television.

Lastly, the video game sector has evolved and will continue to evolve hand in hand with virtual reality and calls for professionals who create universes and characters that are increasingly complex and diverse, allowing the versions of successful games to be multiplied. Not to go further in time and talk about robots linked to entertainment, what today are very primary robot-dogs, in a few years they will be androids capable of interacting with a human.

El Online Master in Audiovisual Script and Videogames It is aimed at graduates or graduates of any specialty, preferably studies related to digital humanities and communication, who are looking for comprehensive training in creative writing.

To do this, the structure of the master's degree reflects the four creative branches in which the current writing professional can develop their work and which are developed through the different subjects and workshops, in three modules throughout the course:

  • Fiction: Film and TV script (series, webseries, entertainment formats.).
  • Advertising Creativity: video clips, television spots, trailers, sponsorship, static, interactive, product placement.
  • StorytellingAudiovisual <strong>postproduction and matching</strong> for business communication: health, insurance, finance, automotive, food, perfumery and cosmetics, fashion, and cultural and entertainment industries.
  • Video Games.

The student will receive training in the four areas, but from the second module (of the three that make up the master's degree) they will receive a specialization.

The three modules are:

  • Module A: Introduction to audiovisual digital writing
  • Module B: Strategic creativity, audiovisual narrative and storytelling
  • Module C: Screen cultures and virtual reality.


Offer theoretical and practical training to train specialized scriptwriters in the field of cinema and TV, documentaries, corporate communication, advertising creativity and video games.

We want to train a type of professional who is capable of developing their own ideas or those coming from others (audiovisual production companies, television networks, companies of all kinds with communication needs, videogames, publishing companies, media agencies, etc.) in any audiovisual environment and/or communicative. In other words, audiovisual professionals who not only learn more or less useful and proven manual narrative techniques, but are also capable of promoting and incorporating new organizational forms and experimental practices necessary in an audiovisual model that is constantly being redefined. A professional who, although he could already carry out his work today, is actually a pioneering profile with which we anticipate the needs of the digital audiovisual industry in the short and medium term.

For this, in addition to a solid humanistic training and creative writing technique, a professional profile is required that shows the ability to develop the same idea or story in different media and distribution windows, both locally and globally, contributing creativity to development. from the specific audiovisual product, to its multimedia expansion and combining it with a vision of business and industrial management, either as individual entrepreneurs, as a start-up, or as part of media conglomerates.



  • Know and know how to apply the classic and contemporary theories of drama and the construction of the story.
  • Know and know how to apply the techniques of audiovisual creativity to enhance the originality of the proposals.
  • Define a communication strategy and transfer it to a story according to the chosen audience, format and medium.
  • Adapt the same story to different audiences and media.


  • Know the economic sector of audiovisual production.
  • Know the structure and processes of creating a script: for corporate communication, advertising, cinema or documentary, advertising or video game.
  • Define the objectives of an audiovisual project: its strategy, audiences and development phases.
  • Prepare a professional proposal, promote it, negotiate to sell it.
  • Analyze audiovisual scripts in each of these areas and assess their commercial viability.
  • Work as a team in the joint development of an audiovisual project.
  • Create a personal brand to develop a professional career as a freelancer.




subjects / subjects


Module A: Introduction to audiovisual digital writing


A1/ Drama theory and classical mythology. 



A2/ Story theory. Creation of identities and identification of the user/spectator.



A.3/ Audiovisual genres and literary adaptations. Transmedia. 




A.4/ Workshops: Creativity at the service of the profession. The idea and its public.



A.5/ Professional skills: The development of the professional career and the creation of a personal brand.



A.6/ The audiovisual sector in Spain and internationally



A.7/ Global trends in audiovisual entertainment  



    A.8/ Philosophy of creativity and leisure. Transhumanism  


Module B: Strategic creativity, audiovisual narrative and digital storytelling


B.1/ Big data and algorithm bias: information for creativity.



B.2/ Creative writing for digital projects in the global market.



B.3/ Specialized creative writing (science, health, politics, sports, finance, etc).



B.4/ Narratives of the self (documentaries, YouTubers, reality TV formats)



B.5/ Fiction script specialization workshops: cinema, series, TV and webseries



B.6/Specialization workshops on advertising script: spots, music videos and fashion films.



B.7/ Video game specialization workshops; multimedia, hybridization to crossmedia and hypermedia



B.8/ Specialization workshops for corporate communication: corporate, event, gaming and branded content videos for sectors such as: health, insurance, finance, automotive, food, cosmetics and fashion, etc.



B.9/ Professional skills: structure and development of a professional project.


Module C: Screen cultures and virtual reality


C.1/ Immersive screens. Virtual reality, 3D, expanded documentary. Screen Industries. The future of entertainment.



C.2/ Ideology and politics of screens, interfaces and digital platforms.



C.3/ Aesthetics and Narrative of the Video Game



C.4/ Screen/interface narrative and Artificial Intelligence (AI)



C.5/ Immersive screens. Virtual reality, 3D, expanded documentary.



C.6/ Fiction script specialization workshops: Structures and character creation. literary adaptations



C.7/ Advertising script specialization workshops: Creativity applied to products, brands and services



C.8/ Videogame specialization workshops: Transmedia adaptations and open narratives.



C.9/ Specialization workshops for corporate communication: Storytelling for the cultural and entertainment industries



C.10/ Professional skills: promotion, negotiation and sale of a project. 


Final Master's Project (TFM)





*The workshops of the second and third modules are split, that is, the student only attends one of these four workshops in each module according to the specialty selected. Therefore, for the purposes of the sum of ECTS, they only add 4 ECTS in each module.

Each of the three modules has 4-hour creative writing workshops that will be taught by active professionals and will develop practical exercises with the students. They will require prior preparation work by the student and feedback by the teacher. These workshops will be recorded and posted on the platform so that students who cannot travel have the opportunity to see them on a deferred basis.

Through the ability to convene the Editorial Unit, we will have screenwriters and writers from the relevant media. We already have the firm commitment of some relevant professionals such as Agustín Medina (advertising), Elías León Siminiani and Miguel Bardem (cinema), Loreto Gómez (digital marketing), Rubén Amón (cultural journalism) and others.

There will be external internships in different audiovisual companies and others with communication offices, etc.


Access requirements: Have a bachelor's degree or degree. Summarized CV, informative interview and motivation letter will be required.

Selection criteria: In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:

  • Knowledge of languages
  • Previous professional experience linked to the audiovisual field.

Number of Places: 30 (minimum 11)

Academic Management and Faculty

Lorenzo J. Torres Hortelano academic director

Lara Madrid del Campo () academic secretaries

 Luis N. Sanguinet () academic secretaries

Duration and development


Modality: from distance

Number of credits: 60 ECTS

Start date: 24 2022 October

Finish date:  June 30, 2023

Reservation of place and enrollment


Pre-registration period: May 1, 2022 to September 30, 2022

Enrollment deadline: November 1 to 10, 2022

Start date: 24 2022 October

Finish date: June 30, 2023

Title price: €4.500 "There is the possibility of splitting the payment into 8 monthly installments".

Pre-registration*: €500. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

Number of Places: 30  Lowest: 9

The start of the course is conditioned to the minimum number of students enrolled.

* By prior online interview. 

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.