• 2017cover Present
  • 1

Expert in digital tools in tourism and gastronomy journalism from the Rey Juan Carlos University: from social networks to neuromarketing

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Telephone: 91 488 70 40
Contact Academic Address:

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more information

Basic Information

Presentation

The course seeks to complete the training of journalists and communicators in general, who have basic knowledge in digital communication and want to delve into the digital tools used in this field. In addition, it is aimed at a very specific area: tourism and/or gastronomy. These sectors, of unquestionable weight in the Spanish economy, demand a professional capable of taking advantage of the potential that the digital ecosystem puts in their hands when it comes to promoting themselves, and also capable of taking advantage of the synergies between tourism and/or gastronomic companies and their products, on the one hand, and journalists and the messages they spread about these sectors, on the other.

the singularity of this Expert Course lies in the combination of academic learning with the professional experience of the "Cañitas con" seminars that will be taught by experts such as María Morales, Masterchef Finalist and professional cook: Fabián González, Founder and CEO of Forward.Travel ; Juan Daniel Núñez, Founder and Editor of SmartTravel News, among others.

Objectives

The objective is to train professionals who can cover a double profile: communication experts within the companies or institutions involved in the tourism/gastronomy sector (communication cabinets/departments or communication areas) and experts in digital travel and gastronomy journalism.

Both in one case and in another, the aim is to train future communicators in the necessary digital skills that will allow them to control the tools that technological development makes available to them, capable of controlling the resources of digital communication.

Likewise, it is a matter of taking advantage of its capabilities at both levels, that is, capable of putting these online communication resources at the service of tourism and gastronomic companies and capable, at the same time, of offering the media, or the public Directly through the Internet, journalistic and communication content of interest on the sector and the economic, cultural, leisure and lifestyle activities that are generated in it.

SCHEDULE

 

ECTS

subjects / subjects

ECTS

Type

Semester

Module A

5

A1 Fundamentals of digital communication (past, present)

 0,5

OB

 1

DIGITAL COMMUNICATION I

 

A2 Web 3, metaverse, 5g. (future)

 0,5

OB

 1

   

A3 Basics of digital projects

0,5

OB

1

   

A4 Legislation and network

0,5

OB

1

   

A5 Search engines, structure and uses

0,5

OB

1

   

A6 Vlogs and Blogs. Content development and monetization

0,5

OB

1

   

A7. Instagramers, Youtubers: new trends

0,5

OB

1

   

A8 Brand Content

0,5

OB

1

   

A9 Brand Experience

0,5

OB

1

   

A10 Community Manager/ Content curator

0,5

OB

1

           
   

...........................

     

Module B

  5

       

DIGITAL KEYS OF THE TOURISM SECTOR

 

B1 Digital Marketing Strategies in Tourism 

 0,5

 OB

 1

   

B3 Communication planning

0,5

OB

1

   

B4 Communication departments in tourism companies: Corporate communication, consumer communication

0,5

OB

1

   

B5 Travel Journalism: The Travel Chronicle

0,5

OB

1

   

B6 The power of recommendation

1

OB

1

   

B7 Crisis communication in the tourism sector

0,5

OB

1

   

B8 Content Marketing: Product Placement

0,5

OB

1

   

B9 Tourism neuromarketing

1

OB

1

   

........................ ..

     

Module C

 6

C1 Culture and gastronomic innovation

 1

  OB

 2

GASTRONOMIC JOURNALISM

 

C2 Audiovisual Gastronomic Narratives: Identity and landscape

1

OB

2

   

C3 Gastronomic criticism, guides and web recommendations

0,5

OB

2

   

C4 Gastronomic Chronicle

0,5

OB

2

   

C5 The gastronomic recipe as well to dream

0,5

OB

2

   

C6 Neurogastronomy

1

OB

2

   

C7 Wine tourism (the message in the bottle)

0,5

OB

2

   

C8 Photography in the tourist and gastronomic field

0,5

OB

2

   

C9 Television formats of gastronomic and tourist content

0,5

OB

2

   

........................... ..

     

Module D

 7

D1 Planning of the optimization process of a digital product

 0,5

OB

 2

DIGITAL COMMUNICATION II

         
   

D2 Optimization, Positioning and web analytics

 1

 OB

 2

   

D3 Usability and accessibility

0,5

   
   

D4 Content Managers: Project Management Systems

1

OB

2

   

D5 Writing for Digital Media

1

OB

2

   

D6 Multimedia/audiovisual content development

1

OB

2

   

D7 Content development for Social Media: podcast, newsletters

1

OB

2

   

D8 Planning and design of a digital project

1

OB

2

SEMINARS “Cañitas con…”

1

 

1

OP

1 AND 2

Recipients

Access requirements: Diploma, bachelor's degrees and degrees.

Specialty:

Tourism

Gastronomy

Marketing

Communication

Other

Selection criteria:

Professional experience in the field of tourism/gastronomy. 3 points

Previous complementary training (Attendance at conferences, seminars, congresses) 2 points

No. of Places: 30

Academic Management and Faculty

Address: Maria del Carmen Garcia Galera ()

Technical secretary: Irene Vega ()

Academic secretary: Blanca Mayandia ()

Name

 

Academic category/Professional category and entity

Subject to teach

 

Cristobal Fernandez Munoz

 Full Professor UCM University

- Fundamentals of Digital Communication       

 

Sergio Alvarez Garcia

  Full Professor UCM University

- Fundamentals of digital projects

- Development of multimedia projects

 

Jose Alonso Dry

 Freelance Journalist

- Vlogging and Blogging

 

Michelangelo Nicholas

Full Professor UCAM University

-Brand content

- Product placement

 

Jennifer Lopez Alvarez

  Director of Global Communication

- Brand experience and online reputation

 

Pepa Cartini

  gastronomic copywriting

- Community Manager/Content Curator

- The gastronomic recipe as well to dream

 

Juan Carlos Losada

  CEO The Umbrella Man

- Digital marketing strategies in Tourism

- Optimization, Positioning and web analytics. SEO and SEM

 

Alfonso Gonzalez Herrero

  IBM Government Affairs

- Communication Planning

- Crisis communication in the tourism sector

 

White Zayas

UBER Corporate Communication

- Communication department of a tourism company: corporate communication, consumer communication.

- The power of recommendation

 

Eduardo Sánchez

  Freelance food journalist

- food criticism

- Gastronomic chronicle, guides and web recommendations

 

Noelia Jimenez Pellecin

Photographer

- Photography in the tourist and gastronomic field

 

George Arnald

Business Development and Marketing Director

- Content managers: project management systems

 

Javier Martinez Vaquero

Creative Director and Copywriter

- Writing for digital media

 

Manuel Gertrudix Barrio

University Professor. URJC

- Web 3; Metaverse; 5g

- Planning and design of a digital project

Esther Gonzalez

University Professor. URJC

- Legislation and network

Peter of Alzaga

Associate Professor URJC.

- Search engines, structure and uses

- Content development for social media

Esther Martinez Pastor

Full Professor at URJC University.

- Influencers, Instagramers, Youtubers. new trends and monetization

Mercedes del Hoyo Hurtado

Full Professor URJC University

- The travel chronicle

Subtle Lucia

Hired Professor Doctor. URJC

- Tourism neuromarketing

- Neurogastronomy

Yanet Acosta

Assistant Professor Doctor URJC.

- Culture and gastronomic innovation

- The gastronomic recipe as well to dream

Ernest Taborda

Associate Professor URJC.

- Audiovisual Gastronomic Narratives: Identity and landscape

Jose Gabriel Fernandez Fernandez

Interim Professor. URJC

- Wine tourism (The message in the bottle)

White Mayandia

Associate Professor. Magic Director. URJC

- Television formats of gastronomic content

M. Carmen Galvez de la Cuesta

Hired Professor Doctor. URJC

- Usability and accessibility

Duration and development

Type:Online

Number of credits: 26

Contact hours: 20

Place of delivery: Virtual Classroom Platform/Teams

Hours: Friday from 15:20 p.m. to 9:14 p.m.; Saturday from XNUMX a.m. to XNUMX p.m.

 Start and end date: October 14, 2022; 29 April 2023

Reservation of place and enrollment

Pre-registration period: from June 27 to September 30, 2022

Enrollment deadline: October 1 to October 10, 2022

Title price: 1.840 Euros

Possibility of scholarship (if applicable):

Pre-registration: €250. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.