• 2017cover Present
  • 1

Master in E-commerce and Digital Marketing ECOMMASTER

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Telephone: 91 488 70 40
Academic direction: Jose Ignacio Martinez   

Student attention:    Student Help Box     Suggestions and complaints box

more information     Master's website

Basic Information

Presentation

E-commerce continues to break records year after year, according to the Telecommunications Market Commission (CMT), in the third quarter of 2012 e-commerce in Spain reached a turnover of 2.705,1 million euros, which represents a 11,7% more than in the same quarter of 2011, with a total of 36,8 million operations carried out.

This increase has already caused a labor and business demand that is not covered due to the lack of specialization and lack of knowledge of the sector that most managers and entrepreneurs have, and that due to the increase in access to the Internet through mobile devices (smartphones and tablets) will be increasingly critical for the sales of traditional brands and businesses, even outside our country, since the turnover of transactions originating in Spain directed abroad in the third quarter of 2012 was 1.131,4 millions of euros.

ECOMMASTER is aimed precisely at those professionals and entrepreneurs who want to generate business through the Internet with comprehensive knowledge of all areas: Business plan, strategy, implementation and management of an e-commerce platform, digital marketing and communication. That is why in our training we offer students the possibility of bringing their company or business idea to the Master so that they can work with it from the first day of class.

Our classroom is not a crowded place where the teacher conducts a Master Class. It is a friendly area, with few students and all of them willing to do "networking", as well as teachers from companies with many success stories behind them with whom you will work on improving your e-business plan in a that at the end you are not only in possession of a prestigious degree, but also of an operative, functional e-commerce project and what is more important: billing on the Internet, which will be your best letter of introduction.

With a "learning by doing" philosophy, the student will have access to an open source platform to work with Magento, the leading and most robust e-commerce platform on the market, as well as permanent online support where you will find updated information on classes.

Finally, you will be part of the ECOMMASTER community with a presence in many cities and international events such as e-show and bargento, even once you have finished your studies, which will allow you to continue training and progressing in your new professional profile as an entrepreneur, consultant or Internet executive. .

Objectives

You will launch your own business idea or improve the conversion of customers to your company, that is, you will learn by doing. The most important thing about the title that you will obtain will not be the paper, but to have your ecommerce project working and generating sales.

You will be supported by the consultancy of teachers from private companies with numerous success stories behind them to carry out a comprehensive business analysis from the business strategy to the digital marketing plan.

You will be able to carry out professional internships and improve your technical and managerial skills.

You will work in a small group of colleagues in which the "networking" will be you day by day.

You will have exclusive access to the open source magento platform through ecommastershops for free to create your ecommerce.

You will be part of the ECOMMASTER community with a presence in many cities and international events such as e-show and bargento, even once you finish your studies.

Competences

GENERAL AND SPECIFIC COMPETENCES

  • Introduction to Ecommerce, SEO for Ecommerce,
  • Marketing Plan, Monetization Blog + Landing,
  • HTML and Plesk workshop, Wordpress first steps and design,
  • Introduction to SEO, Ecommerce Legislation,
  • Ecommerce Management, PrestaShop, Lean Startup, SEO OnPage / OffPage,
  • Payment Methods, PrestaShop,
  • Communication, Use of RRSS (online care),
  • Inbound Marketing, Facebook Ads, Usability,
  • Affiliation, Ebay, Amazon, Magento / Shopify, Bigbuy /
  • Dropshipping, Social Media Plan,
  • SEO Audit, Ecommerce Automation,
  • Ecommerce Photography, SEO Audit,
  • Agency Communication, Doofinder,
  • Mistakes as an entrepreneur (online care),
  • Employability, Email Marketing, Google Adwords, Web Analytics, Programmatic Growth, Google Shopping

NOTE: The Master in Ecommerce and Digital Marketing ECOMMASTER offers, optionally and only in case of having interested companies, the possibility of internships in companies.

SCHEDULE

Business and management development

  • Executive management and strategic direction
  • Online business plan and market study
  • Legal forms in e-commerce
  • e-business internationalization
  • Canvas business model

Digital marketing

  • SEO search engine positioning
  • Positioning in search engines PPC
  • Mobile & email marketing
  • Web Analytics
  • Planning and optimization of projects (Usability)

Social media

  • e-branding and online reputation - Community management & social media marketing - Social commerce - Blogs and microblogs e-commerce

E-commerce

  • e-commerce. Management of an online store
  • Hosting & cloud computing
  • Magento open source platform
  • logistics in e-commerce
  • Internet payment methods
  • PAYPAL - B2B (business to business) - ERP and integration of the online store with management software
  • internet law

Creativity and promotion

  • design for e-commerce
  • Photoshop Workshop - Communication Strategy

Master Thesis project

  • Defense of the master's project
  • Project Mentoring
  • Pre-exhibition tutorials
  • PFM
  • Individual student work

Presentations and round tables

  • Success stories - Round table: Magento developers
  • Day to be determined on ecommerce - Round table: online stores
  • Madrid - E-commerce manager workshops
  • Presentation of the Master

Recipients

University graduates from any field who wish to become professional in electronic commerce.

The Master in E-commerce and Digital Marketing ECOMMASTER is aimed precisely at those students, professionals and entrepreneurs who want to generate business through the Internet with a comprehensive knowledge of all areas: Business plan, strategy, implementation and management of a platform and -commerce, digital marketing and communication.

Academic Management and Faculty

Academic Directors:

Prof. D. Javier Castillo Villar

Prof. D. José Ignacio Martínez Torre

The teachers come from companies dedicated exclusively to e-commerce, digital marketing and Internet business. Each of them is an expert in their field who will pass on their professional experience to the academic world. All with the sole objective that the student obtains a business and real vision of the market.

Duration and development

MASTER IN E-COMMERCE AND DIGITAL MARKETING ECOMMASTER

Modality : blended

Total ECTS:   60    

Contact hours: 300

Platform or virtual environment (URJC or others):

Others, http://academy.ecommaster.es

Hours:   Executive format, Friday from 16:00 p.m. to 21:00 p.m., Saturday from 9:00 a.m. to 14:00 p.m.

Course venue: Madrid-Quintana Campus, C/ Quintana 21, 28008 Madrid

Start date: the 31 of October of 2022

Expected completion date: the first fortnight of July 2023

Reservation of place and enrollment

Degree: Master in e-commerce and digital marketing ECOMMASTER.

Platform or virtual environment (URJC or others):

http://escuela.ecommaster.es

Pre-registration date: from May 3 to October 7, 2022

Registration: from October 14 to 20, 2022

Home: 31th October 2022

Expected completion date: the first fortnight of July 2023

Title price: 3500 euros

Pre-registration: €500. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

No. of Places: 32

The start of the course is conditioned to the minimum number of students enrolled.

Course venue:

Madrid-Quintana Campus

C/ Quintana 21, 28008 Madrid

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.