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Friday, April 05, 2024 at 10:08

RTVE rewards the student, Lourdes Cecilia Calderón, for her research on Tik Tok

The student of the Master's Degree in Teacher Training and Extraordinary Award for the degree in Audiovisual Communication, has received this distinction from the Impulsa Visión RTVE initiative.

Raul Garcia Hemonnet

Lourdes Cecilia Calderón has been awarded one of the three research grants awarded by the Entrepreneurship and Innovation Support Initiative, Impulsa Visión RTVE. For this Master of Teacher Training student, it has been “a great joy, in my sixth year at the University.” She previously graduated in Audiovisual Communication, a degree for which she recently received one of the extraordinary end-of-degree awards. She has also completed a master's degree in contemporary artistic practices.

Calderón points out that she is not a typical student "I started my degree when I was 35 years old and this drive for research represents a culmination of my time at the URJC." The aid of 10.000 euros awarded to the project is divided into 7.000 euros for the student to research and 3.000 euros for the department from which the TFM is tutored.

This student's Master's Thesis focuses on studying GRWM (Get Ready With Me) videos, which are content in which young people from all over the world show how they prepare to go out while telling stories of his life and daily anecdotes on the Tik Tok social network. The objective is to analyze how, “through these contents, young people communicate and create their identity and see how these tools and these codes can be applied in the classroom.”

In this sense, the director of the work and professor of Audiovisual Communication, Jesús Ramé, points out that “it is a very great joy, since from the beginning I encouraged Cecilia to make a commitment to the methodological proposal and for the focus of the topic to be the GRWM videos on TikTok, which seems to have been a success. It is very important that the university encourages students to carry out research relevant to society, since they are the seed of future projects that will help us understand the world to come. Specifically, audiovisual literacy has become a fundamental line of research for academia, being a medium that has become the protagonist of our daily lives, turning us into EmiRec (Senders-Receivers) of messages through screens. This deserves attention towards conscious practices of audiovisual devices, in order not to be dominated by them.”

AI as an ally in research

In addition to the novelty of the research object, Cecilia Calderón has decided to use Artificial Intelligence as an ally in her work. In the chapter on content analysis and film analysis, “I am using Chat GPT 4 and I have designed a series of wizards that allow me to analyze content through Artificial Intelligence. I supervise all processes and results. This has allowed me to increase the analysis sample,” says the URJC researcher.

For his part, Jesús Ramé also congratulates Cecilia for her methodological commitment and trusts that “this relationship between RTVE and the URJC, through this TFM, gives us the opportunity to carry out a transfer of knowledge, the result of which may have a much more significant result from this collaboration. I give Cecilia my most sincere congratulations for being brave and responsible with such an interesting and necessary investigation.”

Great university experience

For Cecilia Calderón, the university experience has been very remarkable, “in my case it has been intergenerational and we have learned a lot from each other. Furthermore, I have had excellent teachers and I have felt very valued. I have worked hard and it has been recognized. The URJC has a high quality of teaching staff, both in teaching and in knowledge of the subject.” Furthermore, this master's student highlights her time at the CIED, which she considered very interesting.

On the other hand, Lourdes Cecilia also has a proposal for improvement, in this case for the sound part in the degree of audiovisual communication, "a lot of attention is paid to the image, but the part dedicated to sound should be enhanced," she indicates.

A new success for a student from the Rey Juan Carlos University, which shows the high level of the students.