• Studies Admission
  • 1

Master's degree in International Tourism Management

Participating Universities/Organizations: University of Savoie, Chambèry (France); University of the Studi of Milano-Bicocca (Italy); Groupe Ecole Supereiure de Commerce de Troyes (France); Heilbronn University (Germany), UNESCO CHAIR - UNITWIN NETWORK
For module III, Planning and Management of Tourist Destinations - UNESCO, a complementary exam is required to obtain the additional Diploma, according to the conditions of the UNITWIN Network
Responsible Center: Faculty of Economics and Business    Location: Madrid Campus
Modality: In‑person  Title code: 6429. Old plan 6193 Orientation: Professional / Researcher
Number of ECTS Credits: 60 ECTS  Duration of the Master: an academic year
Public prices: See table
Academic Calendar    Opening hours    Examinations    Teaching Guides     Faculty
Director of the Master: Mrs. Miriam Menchero Sánchez as Coordinator: Ms. María del Pilar Pascual Fraile Telephone: 91 4887703
E-mail: 
University master's information: Telephone: 91 665 5060   Inquiries Mailbox

Basic Information

What knowledge will I acquire with this Master?

 -

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2013-14.

Final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.

Objectives

The Master's program consists of 60 credits, completed in one academic year. The first 24 credits (Fundamentals) are mandatory. The specialization comprises 18 elective credits. The Master's Thesis (TFM) and External Internship can be completed throughout the year. The teaching structure is outlined below.

The student must choose one of the two optional modules (module II or module III).

Each of the specialization modules constitutes one of the two offered pathways: Tourism Business Management and Tourism Destination Planning. The latter module includes the UNESCO module, which integrates, in a multidisciplinary manner and throughout all subjects, topics and seminars whose objective is the “Tourism Management of World Heritage Sites.” The UNESCO module is part of the UNITWIN Network of Universities and UNESCO Chairs on “Tourism, Culture and Development.”

The subject called "Case studies on World Heritage Sites and Cities" is made up of a set of seminars on: management, interpretation, marketing and advertising image of World Heritage Sites and Cities, which complement the rest of the subjects of the module III.

Competences

Basic skills:

  • CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
  • CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ​​study
  • CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
  • CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
  • CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous

General Competencies:

  • CG01 - Acquire advanced training, of a specialized and multidisciplinary nature, in the field of tourism
  • CG02 - Ability to work, both in a team and autonomously, in a multicultural and multidisciplinary context
  • CG03 - Become familiar with the requirements of an academic work suitable for publication in a scientific environment, fostering the ability to work and interdisciplinary thinking
  • CG04 - Ability to apply the knowledge acquired and solve problems in new, broader and multidisciplinary environments
  • CG05 - Possess skills for continuous, self-directed and autonomous learning
  • CG06 - Ability to develop communication skills in different areas of decision and in different languages
  • CG07 - Ability to present and argue results, both to specialized audiences and general audiences
  • CG08 - Capacity for ethical commitment and social responsibility in the field of tourism
  • CG09 - Ability to use ICTs as a communication tool, access to information sources, data and document archiving
  • CG10 - Be able to define priorities in the achievement of objectives, organizing the necessary deadlines and resources and controlling the established processes
  • CG11 - Ability to organize information and acquire knowledge from different documentary sources
  • CG12 - Ability to analyze social reality and make decisions in changing environments such as tourism
  • CG13 - Encourage academic retraining for professionals linked to tourism
  • CG14 - Promote research and knowledge progress in the field of tourism

Transversal Competences:

  • CT01 - Adaptation to new situations
  • CT02 - Autonomous learning
  • CT03 - Capacity for analysis and synthesis
  • CT04 - Information management capacity
  • CT05 - Organization and planning capacity
  • CT06 - Ethical commitment
  • CT07 - Oral and written communication in the native language
  • CT08 - Knowledge of other cultures and customs
  • CT09 - Knowledge of a foreign language
  • CT10 - Computer skills related to the field of study
  • CT11 - Creativity
  • CT12 - Skills in interpersonal relationships
  • CT13 - Initiative and entrepreneurial spirit
  • CT14 - Leadership
  • CT15 - Motivation for quality
  • CT16 - Critical reasoning
  • CT17 - Recognition of diversity and multiculturalism
  • CT18 - Troubleshooting
  • CT19 - Sensitivity towards environmental issues
  • CT20 - Decision making
  • CT21 - Teamwork
  • CT22 - Work in an international context
  • CT23 - Work in an interdisciplinary team

Specific Competences:

  • CE01 - Know how to analyze the interrelationships between the agents of a tourist destination through social network analysis (ARS)
  • CE02 - Interpret the company's internal information to use it efficiently in making strategic decisions
  • CE03 - Deepen the knowledge of international organizations, public institutions and civil society organizations in tourism and the existing cooperation and partnership instruments in a globalized world
  • CE04 - Comparatively analyze the national and international regulatory framework that regulates tourist activities and their planning, as well as land use planning, in order to establish action strategies for agents operating in the international arena
  • CE05 - Apply the fundamentals of the management of innovation, efficiency and competitiveness to the management of tourism organizations (public and private)
  • CE06 - Know how to manage the areas of competence of all the functional areas of a tourism organization
  • CE07 - Apply specialized economic-financial management techniques in tourism organizations
  • CE08 - Implement management and control systems in tourism organizations
  • CE09 - Critically analyze tourism activity and its international environment to detect threats and take advantage of the main opportunities
  • CE10 - Know the planning and planning instruments of the territory as well as the regulatory mechanisms of tourist activities and develop a planning and planning proposal for a given destination
  • CE11 - Understand the complexity of the structure of a tourist destination from a systemic point of view
  • CE12 - Define and develop a strategic plan in tourism applied to a destination
  • CE13 - Know and apply the instruments of sustainable management of destinations and products
  • CE14 - Know and apply environmental, economic and social quality and management systems applied to tourism within the framework of sustainable tourism development strategies
  • CE15 - Know how to analyze the new trends, prospects and dynamics of international tourism markets
  • CE16 - Be able to create new tourism products, as well as their creation and dissemination strategies, based on a set of tourism resources and a set of predefined demand segments
  • CE17 - Design the complete process of starting up tourism products and undertaking new business and service projects
  • CE18 - Adapt the business strategy to the particularities of each tourism business environment
  • CE19 - Know the different cost systems to be applied effectively in management control and strategic decision making
  • CE20 - Simulate the effects on profitability of product and price decision-making in tourism companies
  • CE21 - Know the interrelation between the formulation of budgets and business planning
  • CE22 - Interpret the indicators included in the balanced scorecard of a tourism company
  • CE23 - Prepare forecast financial statements in the OOTT
  • CE24 - Translate theory into practice to adapt the general concepts of budgeting and control to specific OOTT scenarios
  • CE25 - Know in depth the USALI model as a tool to improve the management of hotel departments
  • CE26 - Optimally use new information and communication technologies in tourism marketing
  • CE27 - Know and know how to manage the new advanced marketing strategies: emotional and experiential marketing and neuromarketing
  • CE28 - Integrate and apply the knowledge acquired to make the best decisions in the international business environment
  • CE29 - Use information and communication technologies in international settings: social networks and online reputation management
  • CE30 - Know the praxis of operations and processes developed in tourism companies through professional practice
  • CE31 - Know the work techniques that allow to analyze and place the activity of the tourism professional in a strategic and competitive context, that is, acquire the ability to implement appropriate management tools for the business environment
  • CE32 - Being able to conceive, design and eventually implement complex tourism projects using the most appropriate methodology
  • CE33 - Carry out bibliographic searches and bibliometric analyzes of the main bibliographic databases, with the aim of analyzing and relating the information extracted from the records resulting from the searches with the orientation of the TFM
  • CE34 - Plan the development of a research project, develop hypotheses or research questions, implement the fieldwork and draw conclusions according to the previous hypotheses or questions, as well as present and defend the results obtained in the field of tourism in accordance with the structure of a scientific work
  • CE35 - Make oral presentations according to the methodology proposed by the main international conferences on tourism, as well as the development of research reports according to the corresponding publication style standards (APA, Harvard, etc.), which allow advising people or organizations on lines future tourism research
  • CE36 - Design customer loyalty plans in multinational tourism companies
  • CE37 - Know in depth the new metrics of Social Media
  • CE38 - Prepare marketing and communication plans with an international scope

Admission and enrollment

General access regulations and procedures

Information on access and admission of students to master's studies is available at:  https://www.urjc.es/estudiar-en-la-urjc/admision/274-master

The regulations are also published in: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master#normativa-de-masteres-universitarios

Criteria and procedure for admission to the degree

  1. Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
  2. In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
  3. Universities will guarantee transparent and accessible information on admission procedures, and must have student orientation systems. Likewise, they will ensure that said information and admission procedures take into account students with disabilities or with specific needs, and will have appropriate support and advice services.
  4. Universities may exceptionally establish, based on specific regulations approved by their governing bodies, conditional enrolment procedures for access to a Master's Degree. This will consist of allowing a Bachelor's student who has not yet completed the TFG and a maximum of 9 ECTS credits to access and enrol in a Master's Degree, although in no case will they be able to obtain the Master's degree if they have not previously obtained the Bachelor's degree. Universities will guarantee priority in enrolment for students who have an official university degree of Graduate. In this procedure, credits pending recognition or transfer in the Bachelor's degree, or the requirement to pass a certain level of knowledge of a foreign language to obtain the degree, may be taken into account.
  5. Universities or centres will regulate admission to Master's degree courses, establishing specific requirements and, if necessary, training supplements, the credit load of which may not exceed the equivalent of 20 percent of the degree's credit load. The credits for training supplements will be considered in the same way as the rest of the credits in the Master's degree curriculum.
  6. Universities will reserve at least 5% of the places offered in official Master's degrees for students who have been recognised as having a disability of 33% or more, as well as for students with permanent educational support needs associated with personal circumstances of disability, who in their previous studies have required resources and support for their full educational inclusion.

ADMISSION

The Rey Juan Carlos University does not have specific admission regulations, but is governed by article 18 of Royal Decree 822/2021, of September 28. Each degree has its own general access criteria and special access tests.

However, according to the Regulations for Teaching Coordination positions at Rey Juan Carlos University, approved by the University's Governing Council on April 19, 2024, article 4.11 states that the process of "admission of students to official master's degrees" is part of the functions related to the academic planning of the degree and the Internal Quality Assurance System, and that, therefore, the director or co-directors, together with the coordinator, are responsible for the admission process.

GENERAL ACCESS CRITERIA:

The Master's in International Tourism Management can serve as a continuation of undergraduate tourism studies, opening doors to better career advancement and improved professional performance. However, the program is also open to students from diverse fields, including the humanities, economics and business, law, anthropology, and sociology. This allows them to specialize in tourism for students in these disciplines. Furthermore, the program offers a second chance for tourism professionals seeking to return to higher education with a view to better job opportunities or career advancement.

The specific qualifications that will facilitate access to the Master are the following:

Bachelor's Degree in Tourism and Double Degrees in Tourism with other qualifications     

Students with degrees such as Business Administration, Marketing, History, Engineering, Anthropology, Philology, Translation and Interpreting, Sociology and others within the fields of Legal and Social Sciences, Humanities and Arts will be able to access the Master's program.

CONDITIONS OR SPECIAL ACCESS TESTS:

If necessary, assessment of the student's curriculum, based on their professional experience, their projection in relation to the objectives of the master's degree, as well as their academic record.

Criterion “Academic record”

The evaluation of the academic record will be based on a review of the official degree and transcript submitted by the student during pre-registration, which are required for admission to the master's program. As stated in the "General Admission Criteria," the master's program is aimed at professionals in Tourism, as well as those from other areas of Law and Social Sciences, Humanities, and Arts.

Imagen1

Criterion “Professional Experience” (30%)

The assessment of professional experience will be done by reviewing the Curriculum Vitae that the student includes in the pre-registration, differentiating between “Professional experience in Tourism”, “Professional experience not in Tourism, but related to the entry profiles”, “Professional experience not related to the entry profiles nor to Tourism” and “No professional experience”.

Imagen2

Criteria “Languages” (20%) and “Other (linguistic knowledge of a language other than the one in which the master's degree is taught)” (10%)

Imagen3

Language assessment is carried out according to the specific admission requirements for university master's degrees at URJC, which considers Level B2 in the mandatory language for teaching the master's degree as a minimum requirement.

If the minimum required level is not demonstrated, the application will not be considered. If the minimum required level is demonstrated, the "Languages" section will be weighted at +20. A B2 level in Spanish will not be required for Spanish speakers of Spanish nationality or from Latin American countries where Spanish is the official language. In these cases, the weighting will be +20.

If the student provides official certification of proficiency in a second language, this will be assessed in the section "Other (linguistic knowledge of a language other than the one in which the master's program is taught)" provided that this second language is:

  • Minimum B1 level of Spanish required for the Master in International Tourism Management
  • Minimum B1 level of English required for the Master's Degree in International Tourism Management

No specific tests beyond the personal interview are established to verify the merits submitted in the student's pre-registration. The selection process is governed by the Manual for Managing the Self-Registration Process for University Master's Degrees, prepared by the School of Official Master's Degrees.

In this way, with a selection test:

This option should be selected if a specific test is to be administered to applicants. The Master's Program Director will determine the type of test to be given.

Once this option has been selected (…) you will have to specify the date and time in which the Selection Test will be carried out (On the platform) you will have to enter the date and time and, in the Observations field, any comments you deem appropriate.

Places offered: 25 places. If the minimum number of students required is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

Training Itinerary

The Master is part of the INTERNATIONAL TOURISM MANAGEMENT NETWORK (ITMN) and has signed DOUBLE DEGREE agreements with: Université de Savoie, Chambèry (France); University of the Studi of Milano-Bicocca (Italy); Groupe Ecole Supereiure de Commerce de Troyes (France); Heilbronn University (Germany), in addition to an agreement with the UNESCO CHAIR - UNITWIN NETWORK to teach a common module.

 

COD.

SUBJECTS

SEMES.

TYPOLOGY

ECTS

642901

Tourism Markets and Destination Management: Public Policies

1S

MANDATORY

6

642902

Data Science and Big Data

1S

MANDATORY

6

642903

Tourism Innovation and Digital Strategy

1S

MANDATORY

3

642904

Protection and Conservation of Cultural Heritage and World Heritage

1S

MANDATORY

3

642905

Virtual Reality in Cultural and Natural Heritage Environments

1S

MANDATORY

3

642906

Innovation and Design of Cultural Heritage Storytelling

1S

MANDATORY

3

642907

Sustainability and Governance in the Tourism Management of Cultural Heritage

1S

MANDATORY

3

642908

International Tourism Marketing

2S

MANDATORY

3

642909

Managing Well-being in Tourism Companies

2S

MANDATORY

3

642910

Budgets and Management Control of the Tourism Company

2S

MANDATORY

3

642911

Revenue Management in Service Companies

2S

MANDATORY

6

642912

Analysis of Sustainability in the Tourism Industry: Models and Impacts

2S

MANDATORY

3

642913

International Tourism Consulting

2S

MANDATORY

3

642914

Research Methodology Applied to Tourism

2S

OPTIONAL

6

642915

External Academic Internships

2S

OPTIONAL

6

642916

Master's thesis

ANNUAL

TFM

6

 

Minimum credits to be made

REQUIRED: 48 credits

OPTIONAL COURSES: 6 credits

MASTER'S THESIS: 6 credits

Total Credits to Take: 60 ECTS

 

TRAINING COMPLEMENTS:

642917
Introduction to Tourism: Fundamentals, Concepts and Figures
1S
Supplementary Training
3 ECTS 
642918
Introduction to Cultural Heritage Management: Theory and Practice
1S
Supplementary Training
3 ECTS

 

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

The External Practices subject will consist of two phases.

First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.

Second. Preparation of memory.

Documentation:

Degree Training Project

For more information:  External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

TEACHING COORDINATION

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

EVALUATION

  • Article 6.1.2. The favorable resolution of the request for total cancellation of registration does not necessarily imply the refund of the amount paid by the student. To do this, the requirements established in the Article 10.3 of the present regulations.
  • Article 11.3.  The extension of the period of permanence will be requested through the procedure established for this purpose by the Rey Juan Carlos University in the electronic office, within the established period. The Rector may authorize the continuation of studies in those cases in which exceptional causes, duly documented, have affected the academic performance of the students., valid for that academic year (up to a maximum of one year)
  • Article 11.4.  In accordance with what is established by the Article 4 of these regulations, those students whose request to remain is resolved favorably will have to enroll in all the remaining subjects to complete their studies.
  • Article 11.5.  For subjects with an indefinite call, once the extension of the permanence period is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
  • Article 12.4.  Once this is granted, the student must enroll in accordance with the provisions of the Article 4 of the present regulations.
  • Article 12.5.  For subjects with an indefinite call, once continuity in the University Master's studies is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.

 

Quality guarantee

RUCT link

BOCM Link

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

  • Of the students
  • of the graduates
  • From the Faculty
  • Technical, Management, Administration and Services Staff

- Labor insertion

- External internships:

  • Satisfaction of interns
  • External tutor satisfaction
  • Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

Final report renewal of accreditation   2023