Center in charge: Faculty of Economics and Business Sciences campus: Madrid Campus
Universities: University of Savoie, Chambèry (France); University of the Studi of Milano-Bicocca (Italy); Groupe Ecole Supereiure de Commerce de Troyes (France); Heilbronn University (Germany), UNESCO CHAIR - UNITWIN NETWORK
For module III, Tourist Destination Management - UNESCO, a supplementary test is required to obtain the additional Diploma, according to conditions of the UNITWIN Network
method of teaching: Present (English) Code: 6430. Old plan 6262
Credits: 60 ECTS Duration: One year
Fees: See table
academic calendar Schedule Exam Teaching Guides professorate
Director of the Master: Mrs. Miriam Menchero Sánchez as Coordinator: Ms. María del Pilar Pascual Fraile Phone: 91 4887703
Email:
Master Student information: Phone number: 91 488 8508
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
What will I learn by studying this Master?
Students who have a Spanish university degree or another degree issued by an institution of the European Higher Education Area that allows in the country, issuer of the degree, to study a Master's degree.
Is this Master official in accordance with the regulations of the European Higher Education Area?
Yes (final verification report is attached)
Favorable report to the first modification
Objectives
The Master's degree is made up of 60 credits and is developed in an academic year. The courses, which are made up of the first 24 credits (fundamentals), are compulsory. The specialty is made up of 18 elective credits. The Master's dissertation and the internships can be done over the year. The teacher's planning will be explained later.
Students must choose between one of the two elective courses (course 2 or course 3)
Each of the courses of the specialty are made up of the offered itineraries: Management of Tourist Companies and Planning of Tourist Destinations. The last course includes the UNESCO course that integrates topics and seminars multidisciplinarily and throughout the subjects, whose objective is the 'Tourism Management of Human Heritage Sites'. The UNESCO course is part of the UNITWIN Universities Network and UNESCO Lectures about 'Tourism, Culture and Development'.
The course called 'Study cases on the Human Heritage Sites and Cities' is made up of several seminars about: management, interpretation, marketing and advertisements of the Human Heritage sites and cities, that complement the rest of the courses that belongs to module 3 .
Skills & Tools
Basic Competencies:
- CB6 - To have and understand different types of knowledge that build the foundations and give the opportunity to be original with the regard to the development and/or use of ideas in a research setting
- CB7 - That our students can use different types of knowledge and their abilities for solving problems in new or unusual environments in the most extensive (or multidisciplinary) contexts related to this study field
- CB8 - That the students are able to integrate the different types of knowledge and tackle with the complexity of formulating judges from a piece of information that can be complete or incomplete, but that includes reflections about the social and ethical responsibilities related to the use of knowledge and judges
- CB9 - That students can communicate their conclusions, knowledge and last reasons provided before specialized and non-specialized public clearly and without ambiguities
- CB10 - That students acquire learning skills that enable them to continue studying by following an autonomous or self-directed method
General Competencies
- CG01 - Acquire an advanced specialized and multidisciplinary training in the tourism field.
- CG02 - Ability to work both autonomously or by groups, in a multicultural or multidisciplinary context
- CG03 - To become familiar with the requirement of an academic work that is suitable for being published in a scientific means, encouraging the work ability and interdisciplinary thinking
- CG04 - Ability to use the acquired knowledge and the problem-solving method in new, more extensive and multidisciplinary environments
- CG05 - To own learning abilities for a continuous, self-directed and autonomous learning
- CG06 - Ability to develop communication skills in different decision-making processes and different languages
- CG07 - Ability to explain and argue results before specialized public and general public
- CG08 - Ability to have an ethical agreement and social responsibility in the tourism field
- CG09 - Ability to use the ITCs as communication tools, access to the information sources, data files and documents.
- CG10 - To be able to define the priorities in order to achieve the objectives, by establishing deadlines and required resources and controlling the established processes.
- CG11 - Ability to organize the information and acquire knowledge from different documentary sources.
- CG12 - Ability to analyze the society and to make decisions in changeable environments such as tourism.
- CG13 - To encourage the tourism professionals the academic recycling.
- CG14 - To promote the research and the growth concepts in the tourism field.
Cross Curriculum Courses
- CT01 - Adaptation to new situations
- CT02 - Autonomous learning
- CT03 - Synthesis and analysis ability
- CT04 - Information management ability
- CT05 - Organization and planning ability
- CT06 - Ethical agreement
- CT07 - Oral and written communication in a foreign language
- CT08 - Knowledge of other cultures and traditions
- CT09 - Knowledge of a foreign language
- CT10 - Computer knowledge related to the study field
- CT11 - Creativity
- CT12 - Interpersonal skills
- CT13 - Initiative and enterprising spirit
- CT14 - Leadership
- CT15 - Motivation for quality
- CT16 - Critical Reasoning
- CT17 - Diversity and multicultural recognition
- CT18 - Problem solving
- CT19 - Awareness towards environmental topics
- CT20 - Decision making
- CT21 - Team work
- CT22 - Work in an international context
- CT23 - Teamwork in an interdisciplinary way
Specific competencies:
- CE01 - To know how to analyze the relationship between the tourism destination agents through the social network analysis.
- CE02 - To interpret the internal business information and to use it efficiently in the decision-making.
- CE03 - To study in depth the international organizations, public institutions and tourism social society organization and the cooperation instruments and the partnership of a globalized world.
- CE04 - To analyze and compare the national and international framework that governs the tourism and planning activities, as well as, the zoning, with the aim of establishing intervention strategies for agents who take part internationally.
- CE05 - To use innovation management fundamentals, the effectiveness and competitiveness for managing tourism organizations (both public and private organizations).
- CE06 - To know how to manage the competent areas of all the functional areas of a tourism organization
- CE07 - To use specialized techniques of economic and financial management in tourism organizations
- CE08 - To set out management and control system in tourism organizations
- CE09 - To analyze from the critical point of view, the tourism activity and its international environment for detecting dangers and to take advantage of the main opportunities
- CE10 - To know the planning and zoning instruments, as well as the mechanisms that regulate the tourism activities and to develop the zoning proposal and planning a given destination
- CE11 - To understand the complexity of the tourism destination structure from a systematic point of view
- CE12 - To define and develop a strategic plan in the tourism field related to a destination
- CE13 - To know and use instruments of sustainable destination management and products
- CE14 - To know and use quality systems and environmental, economic and social management related to tourism in the framework of the sustainable tourism development
- CE15 - To know how to analyze the new trends, forecasts and dynamics of tourism international markets
- CE16 - To be able to create new tourism products, as well, broadcasting and creation strategies, from tourism resources and a group of predefined demand
- CE17 - To design a complete process for launching tourism products and undertaking new projects of businesses and services.
- CE18 - To adapt a commercial strategy according to the features of each tourism business environment
- CE19 - To know several cost systems to be used in the management control and in the strategic decisions-making
- CE20 - To simulate the profitability effects of the decision-making about products and prices in tourism businesses
- CE21 - To know the relationship between the budget formulation and the business planning
- CE22 - To interpret the indicators provided in the tourism business scorecard
- CE23 - All financial statements forecasts in the OOTT
- CE24 - To translate the theory to the practice and to adapt the general budget concepts and specific setting of the OOTT
- CE25 - To know in depth the USALI model as a tool to improve the hotel department management
- CE26 - To optimally use the new technologies of the information and communication in the tourism trading.
- CE27 - To know how to manage the advanced new marketing strategies: emotional and experiential marketing neuromarketing
- CE28 - To integrate and use the acquired knowledge to make the best decisions in the international business
- CE29 - To use the information and communication technologies in the international field: social networks and online reputation management
- CE30 - To know the operation praxis and processes developed in the tourism businesses through the professional practices
- CE31 -To know working techniques that allow to analyze and to place the tourism professional activity in a strategic and competent context, that is, to acquire the ability to implement appropriate management tools for the business environment
- CE32 - To be qualified for designing, conceiving and eventually, to implement complex tourism projects using the most appropriate methodology
- CE33 - To do literature searches and bibliometric analysis of the main book databases, with the objective of analyzing and relating information taken from registries or searches for the Master's dissertations
- CE34 - To plan the work research development, to do the hypothesis or research questions, implement the work field and to suggest conclusions about the hypothesis or previous questions, as well as, to file and defend the results obtained in the tourism field in accordance with the structure of a scientific research
- CE35 - To do oral expositions according to the methodology agreed by the main international tourism conferences, as well, the development of research reports according to the style rules (APA, Harvard, etc) that allow other people or organizations to consult the future figures about tourism research
- CE36 - To design loyalty plans for clients in multinational tourism companies
- CE38 - To elaborate marketing and communication plans in the international field
Access and Enrollment
General access regulations and procedures
Information on access and admission of students to master's studies is available at: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master
The regulations are also published in: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master#normativa-de-masteres-universitarios
Criteria and procedure for admission to the degree
- Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
- In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
- Universities will guarantee transparent and accessible information on admission procedures, and must have student orientation systems. Likewise, they will ensure that said information and admission procedures take into account students with disabilities or with specific needs, and will have appropriate support and advice services.
- Universities may exceptionally establish, based on specific regulations approved by their governing bodies, conditional enrolment procedures for access to a Master's Degree. This will consist of allowing a Bachelor's student who has not yet completed the TFG and a maximum of 9 ECTS credits to access and enrol in a Master's Degree, although in no case will they be able to obtain the Master's degree if they have not previously obtained the Bachelor's degree. Universities will guarantee priority in enrolment for students who have an official university degree of Graduate. In this procedure, credits pending recognition or transfer in the Bachelor's degree, or the requirement to pass a certain level of knowledge of a foreign language to obtain the degree, may be taken into account.
- Universities or centres will regulate admission to Master's degree courses, establishing specific requirements and, if necessary, training supplements, the credit load of which may not exceed the equivalent of 20 percent of the degree's credit load. The credits for training supplements will be considered in the same way as the rest of the credits in the Master's degree curriculum.
- Universities will reserve at least 5% of the places offered in official Master's degrees for students who have been recognised as having a disability of 33% or more, as well as for students with permanent educational support needs associated with personal circumstances of disability, who in their previous studies have required resources and support for their full educational inclusion.
General Admission Requirements for Master's Degrees
According to Article 18 of Royal Decree 822/2021, dated September 28, which establishes the organization of university education and the quality assurance procedures, the general admission requirements for Master's degrees are as follows:
Possession of an official Spanish Bachelor's degree or equivalent is required to access a Master's degree. Alternatively, candidates may hold another Master's degree or qualifications equivalent to a Spanish Bachelor's or Master's degree issued by higher education institutions provided in the European Higher Education Area (EHEA), these qualifications allow access to Master's studies in the issuing country.
Candidates with qualifications from educational systems outside the EHEA that are equivalent to a Bachelor's degree may also access a Master's degree in the Spanish university system. This does not require the homologation of the degree but does require the university to verify that the level of education meets the necessary requirements, provided that the qualification allows access to postgraduate studies in the country of issuance. Access through this pathway does not imply the homologation of the candidate's prior degree or its recognition for any purposes other than pursuing the Master's studies.
Universities must ensure transparent and accessible information about admission procedures and provide guidance systems for students. They must also ensure that this information and the admission procedures consider students with disabilities or specific needs, offering appropriate support and advisory services.
Universities may, exceptionally, establish conditional enrollment procedures for Master's degree access based on specific regulations approved by their governing bodies. This allows students who have yet to complete their Bachelor's Final Project and up to a maximum of 9 ECTS credits to access and enroll in a Master's degree. However, they may not obtain the Master's degree without first completing the Bachelor's degree. Universities must prioritize enrollment for students already holding an official Bachelor's degree. Pending credit recognition or transfer in the Bachelor's degree, or the requirement to demonstrate a specific level of foreign language proficiency for obtaining the degree, may also be considered.
Universities or their respective faculties will regulate admission to Master's degree programs by establishing specific requirements and, if necessary, complementary training modules. These modules must not exceed 20% of the total credit load of the Master's program. The credits for these complementary modules will be treated the same as other credits within the Master's curriculum.
Universities will reserve at least 5% of the places offered in official Master's programs for students with a recognized disability level of 33% or higher, as well as for students with permanent educational support needs associated with personal disability circumstances, provided them required resources and support for full educational inclusion in their previous studies. Likewise, universities shall guarantee the availability of places for these students who apply for extraordinary university admission, until they reach 5 per cent of the reserve quota of the total number of places offered for that degree programme.
Full-time students will enroll for 60 credits in their first year of enrollment, while part-time students will enroll for between 24 and less than 60 credits in their first year of enrollment. In both cases, credits for supplementary training are excluded. Therefore, the minimum number of credits that a new student may enroll in during their first year is 24, and the maximum number is 60. Students who have failed subjects in previous years may enroll in a maximum of 78 credits, not including credits for subjects that constitute supplementary training. In each academic year in which the student formalizes their enrollment, it will be compulsory to enroll in all outstanding subjects, understood as those subjects failed or not taken in previous years.
Admission
The Universidad Rey Juan Carlos (URJC) does not have specific admission regulations; instead, it adheres to Article 18 of Royal Decree 822/2021, dated September 28. Each program establishes its general admission criteria and specific entrance tests.
However, according to the Regulations on Teaching Coordination Positions at Rey Juan Carlos University, approved by the University Governing Council on 19 April 2024, Article 4.11 that the process of 'admission of students to official master's degrees' is part of the functions relating to the academic planning of the degree and the Internal Quality Assurance System and that, therefore, the director or co-directors, together with the coordinator, are responsible for the admission process.
GENERAL ADMISSION CRITERIA:
The Master's in International Tourism Management serves as a continuation for students with a Bachelor's degree in Tourism, enabling career advancement and improved professional performance. However, the program is also open to students from other fields such as humanities, economics and business, law, anthropology, and sociology, providing these students with a specialization in tourism. Additionally, the Master's aims to offer a second chance for tourism professionals seeking to return to education to pursue better job opportunities or career advancement.
The specific degrees that facilitate access to the Master's include:
Bachelor's in Tourism and dual degrees combining Tourism with other disciplines.
With the successful completion of the specified complementary training, students with degrees such as Business Administration, Marketing, History, Engineering, Anthropology, Philology, Translation and Interpreting, Sociology, and others within the fields of Legal and Social Sciences, Humanities, and Arts may also access the program.
SPECIAL CONDITIONS OR ENTRANCE EXAMS:
If required, the evaluation of the applicant's resume will consider:
“Academic Record” Criterion
The evaluation of the academic record will be based on the Official Degree and the Transcript of Records submitted by the student during the pre-enrollment process, which grants access to the master's program. As stated in the “General Admission Criteria,” the master's program is aimed at professionals in Tourism, as well as in other areas such as Legal and Social Sciences, Humanities, and Arts.

“Professional Experience” criterion (30%)
Professional experience will be assessed based on the Curriculum Vitae submitted during pre-enrollment, distinguishing between “Professional experience in Tourism,” “Professional experience not in Tourism but related to the admission profiles,” “Professional experience not related to the admission profiles or Tourism,” and “No professional experience.”

Criteria “Languages” (20%) and “Others” (10%)

Language evaluation is based on the specific admission requirements for official master's programs at URJC, which require a minimum B2 level in the language of instruction for the master's program.
If the minimum required level is not accredited, the admission application will not be considered. If the minimum level is accredited, the “Languages” section will be scored with +20. A B2 level in Spanish will not be required for native Spanish speakers from Spain or Latin American countries where Spanish is the official language. In these cases, the score will be +20.
If the student provides an official certificate for a second language, it will be evaluated under the “Others” section, provided the second language meets the following criteria:
- Minimum B1 level in Spanish for the Master in International Tourism Management (English-taught version)
- Minimum B1 level in English for the Master in International Tourism Management (Spanish-taught version)
No specific tests are required beyond the personal interview to verify the merits provided in the student's pre-registration. The selection test process is determined by the Manual for the Management of the Self-Registration Process for University Master's Degrees, prepared by the School of Official Master's Degrees.
Thus, with a selection test:
This option will be selected if a specific test is to be given to applicants. The Master's Program Management will determine the type of test to be given.
Once this option has been selected (...) the date and time of the Selection Test must be specified (on the platform). You must enter the date and time and, in the Comments field, any comments you deem appropriate.
Offer of a place: 25 places. If the course does not reach the minimum number of students, the University can choose not to open the teaching group.
Teaching Itinerary
Master Teacher guides
ACCESSING THE DEGREE TEACHING GUIDES
Teaching Itinerary
|
COD. |
SUBJECTS |
SEMES. |
TYPOLOGY |
ECTS |
|
643001 |
Tourism Markets and Destination Management: Public Policies |
1S |
MANDATORY |
6 |
|
643002 |
Data Science and Big Data |
1S |
MANDATORY |
6 |
|
643003 |
Tourism Innovation and Digital Strategy |
1S |
MANDATORY |
3 |
|
643004 |
Protection and Preservation of Cultural Heritage and World Heritage |
1S |
MANDATORY |
3 |
|
643005 |
Virtual Environments in Natural and Cultural Heritage Environments |
1S |
MANDATORY |
3 |
|
643006 |
Innovation and Design of Cultural Heritage Storytelling |
1S |
MANDATORY |
3 |
|
643007 |
Sustainability and Governance in Cultural Heritage Tourism Management |
1S |
MANDATORY |
3 |
|
643008 |
International Tourism Marketing |
2S |
MANDATORY |
3 |
|
643009 |
Wellness Management in Tourism Companies |
2S |
MANDATORY |
3 |
|
643010 |
Budgeting and Management Control in the Tourism Company |
2S |
MANDATORY |
3 |
|
643011 |
Revenue Management in Tourism Services Companies |
2S |
MANDATORY |
6 |
|
643012 |
Analysis of Sustainability in the Tourism Industry: Models and Impacts |
2S |
MANDATORY |
3 |
|
643013 |
International Tourism Consulting |
2S |
MANDATORY |
3 |
|
643014 |
Research Methodology Applied to Tourism |
2S |
OPTIONAL |
6 |
|
643015 |
Internships |
2S |
OPTIONAL |
6 |
|
643016 |
Final Degree Project |
ANNUAL |
TFM |
6 |
|
Minimum credits to be made |
|
REQUIRED: 48 credits |
|
OPTIONAL COURSES: 6 credits |
|
MASTER'S THESIS: 6 credits |
|
Total Credits to Take: 60 ECTS |
TRAINING COMPLEMENTS:
|
643017
|
Introduction to Tourism. Fundamentals, Concepts and Figures.
|
1S
|
Supplementary Training
|
3 ECTS
|
|
643018
|
Introduction to Cultural Heritage Management: Theory and Practice
|
1S
|
Supplementary Training
|
3 ECTS
|
Internship Placement
The subject Internships is a curricular subject whose fundamental objective is to encourage the comprehensive training of the student through the practical application of the knowledge acquired in the degree, which facilitates direct contact with the professional activity and offers the opportunity for students to incorporate themselves in the professional world with a minimum level of experience. All the internships are designed so that students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills, and attitudes that are acquired in the educational process during the degree. These internships are an important opportunity for the personal and professional development of the students.
The internships are activities that the students undertake in companies, institutions, and organizations; that is, in centers external to the university, and that have as their objective to enrich and complement their university studies, while also offering deeper knowledge related to the skills that will be needed once they graduate.
The Internship subject has two phases:
- First, doing the internship, which offers professional experience related to the profile of the graduate and that are shown in the Verification Report of the degree.
- Second, preparation of the report.
Documentation:
Formative Project Qualification
For more information: Unit internships
Social Security Contributions for student interns as of January 1, 2024
Mobility Programs
The University Master's Degrees, due to their duration and characteristics, generally do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University employees (PDI and PAS) and has procedures for the collection and analysis of information on these mobility programs.
Regulations
- Academic Calendar
- Regulations governing the university master's degrees of the Rey Juan Carlos University
- Regulations for enrollment and permanence in university master's degrees at the URJC || Explanatory notes
- Academic exemption (Regulations for the Evaluation of Learning Outcomes - Title IX)
- Public prices for university master's degrees
- Exemption from the prices of official master's and doctoral studies for the sons and daughters under 25 years of age of victims of gender violence
- External Internships
- University Master's Thesis
- Review and claim of the evaluation (Regulations for the Evaluation of Learning Outcomes - Title VII)
- Acknowledgments / Adaptations of university master's degrees
- Simultaneity of URJC university master's degree studies
- Regulations of the School of Official Masters
- Addendum to the protocol for adapting teaching at the School of Official Master's Degrees
- Royal Decree 1125/2003, of September 5, which establishes the European credit system and the qualification system in official university degrees valid throughout the national territory
STUDENTS
TEACHING COORDINATION
COEXISTENCE REGIME
SCHOOL INSURANCE
ASSOCIATIONS
EVALUATION
- Regulation on the Assessment of Learning Outcomes (in force from 1 September 2024)
- Early call (Regulations on the Assessment of Learning Outcomes - Article 19)
- Article 6.1.2. The favorable resolution of the request for total cancellation of registration does not necessarily imply the refund of the amount paid by the student. To do this, the requirements established in the Article 10.3 of the present regulations.
- Article 11.3. The extension of the period of permanence will be requested through the procedure established for this purpose by the Rey Juan Carlos University in the electronic office, within the established period. The Rector may authorize the continuation of studies in those cases in which exceptional causes, duly documented, have affected the academic performance of the students., valid for that academic year (up to a maximum of one year).
- Article 11.4. In accordance with what is established by the Article 4 of these regulations, those students whose request to remain is resolved favorably will have to enroll in all the remaining subjects to complete their studies.
- Article 11.5. For subjects with an indefinite call, once the extension of the permanence period is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
- Article 12.4. Once this is granted, the student must enroll in accordance with the provisions of the Article 4 of the present regulations.
- Article 12.5. For subjects with an indefinite call, once continuity in the University Master's studies is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
Quality Guarantee
General Information Collection Plan
Within the Quality Guarantee System at Rey Juan Carlos University, the following surveys are planned:
- Profile of the students
-Teacher assessment
- Degree of satisfaction:
- Student
- Of graduates
- Of the teaching staff
- Of administration and services staff
- Labor insertion
-External practices:
- student satisfaction
- External tutor satisfaction
- Satisfaction of evaluators
Survey results:
Steps towards Improvement
The Quality Assurance System of the Rey Juan Carlos University establishes that the Quality Assurance Committee of the degree is the information derived from the indicators of the degree and the achievement of a report that includes improvement plans if the results indicate.
Accreditation renewal
Accreditation renewal supposes the culmination of the implementation of the official undergraduate and Master's degrees registered in the University, Center, and Degree Register. The accreditation renewal of official undergraduate and Master's degrees is organized in three phases: self-assessment report, external visit, and final assessment.
In the first phase, the university describes and assesses the situation of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment report that is presented. The second and third phases are carried out by a group of assessors who are external to the degree in question.”

