Responsible Center: Faculty of communication sciences Location: Madrid-Quintana
Modality: In‑person
Title code: 6400. Old plan 6225 Orientation: Professional
Number of ECTS Credits: 60 ECTS Duration of the Master: an academic year
Price: See table
Academic Calendar Opening hours Examinations Teaching Guides Adaptations table Faculty
Technical co-director: Profa. Dr. Mrs. Raquel Rodríguez Díaz Codeacademic director: Prof. Dr. Beatriz Catalina García Phone: 91 488 8392
E-mail:
University master's information: Phone: 91 665 5060 Inquiries Mailbox
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
What knowledge will I acquire with this Master?
This master's degree has a professional orientation, given that the main reason that justifies the relevance of the degree is the need to train cultural information professionals in response to market demands. Journalists specializing in specific fields are in demand and needed in response to the growing segmentation of the public targeted by current media. And the field of cultural specialization is pertinent due to the growing importance of the sector related to cultural management and creation, and above all, due to the incorporation of culture into the digital field. This digitization of culture also makes the specialization of the information professional in the new trends of cultural information relevant, not only because culture acquires new ways of expressing itself but because journalism, and cultural journalism as well, acquires new formats and spread through new media.
Is this degree official according to the regulations required by the European Higher Education Area?
Yes (final verification report is attached), starting the first course in the academic year 2012-13.
Final verification report turned out FAVORABLE
Favorable report first modification
What is the minimum number of credits for which I can enroll?
You can see it in the rules of permanence in this link
Recommended income profile
The specific qualifications that will facilitate access to the Master are:
- Degree in Journalism
Secondly, and after passing the training supplements detailed below, students from degrees in Audiovisual Communication, Advertising and Public Relations and qualifications included in the following areas of knowledge may access the course:
- History of art and artistic expression and fine arts.
- History, archaeology, geography, philosophy and humanities.
- Cultural industries: design, animation, cinematography and audiovisual production.
- Philology, classical studies, translation and linguistics.
Objectives
The general objective is to expand the student's training with a higher level of specialization in the field of journalism, and more specifically in the field of cultural journalism, which trains the student in informative and dissemination functions in a professional environment, making special emphasis on the application of information technologies in the various fields of cultural management and information.
As more specific objectives, the master's degree proposes:
- Seek a rational and critical knowledge of the cultural reality that allows the student to understand it, transmit it and spread it in an understandable way to the rest of society.
- Seek training in the search, identification, selection and collection techniques of information within the field of cultural specialization, as well as the methods of critically examining any kind of source, document and fact related to cultural events with the purpose, for On the one hand, to treat them conveniently and, on the other, to transform them into information of interest through the informative-communicative languages required by the different media (written, audiovisual, digital)
- Allow students to be able to define, plan and develop an informative-cultural project adapted to multiple supports
- Enable the student with tools and habits of research and analysis of the cultural reality that allow him to extract from it relevant information for decision-making in the field of communication and marketing management of cultural institutions or projects.
- Train the student to identify cultural needs and be able to design, develop, disseminate and/or evaluate cultural projects and products related to communication.
- Stimulate debate regarding the challenges related to cultural management and dissemination and the changes introduced by technology in the production, marketing and consumption of cultural products and services.
Learning Outcomes
Knowledge
| CON01. Understand the meaning of cultural journalism as a professional specialization. |
| CON02. Know the most appropriate sources of information to accurately report on cultural journalism in order to capture audiences' concerns and interests. |
| CON03. Understand the structure of specialized cultural media in different formats and media, as well as the standardized procedures for promoting, promoting, and disseminating cultural events and activities. |
| CON04. Understand the main theoretical currents on cultural phenomena from a conceptual, methodological, and research perspective to link them to Cultural Journalism. |
| CON05. Understand the languages and codes of artistic and cultural expressions in different formats and learn the specificities of cultural heritage. |
| CON06. Understand the cultural expressions, formats, and manifestations of the digital society. |
| CON07. Understand the characteristics of narrative journalism with literary overtones. |
| CON08. Understand the peculiarities of graphic design and the visual codes of cultural information. |
| CON09. Deepen the connection between current and traditional cultural trends. |
| CON10. Understanding the globalization of culture in coexistence with the multiculturalism of today's societies. |
Skills
| HAB01. Adapt journalistic style to the information generated by culture. |
| HAB02. Know how to analyze multimedia and textual documents related to culture, applying critical thinking to ensure their adequate conceptual presentation. |
| HAB03. Develop new projects that advance cultural journalism, alongside social and technological changes. |
| HAB04. Know how to report and communicate, in a professional and rigorous manner, about cultural events in the language specific to each media outlet, both traditional and online, and in other channels such as social media, blogs, newsletters, etc. |
| HAB05. Have the skill to select the appropriate sources and cultural heritage assets from archives, record libraries, video libraries, libraries, and museums, with the goal of constructing accurate and in-depth cultural information. |
| HAB06. Ability to quickly perceive and write up cultural events that could be newsworthy. |
| HAB07. Differentiate between different news products based on the genres typically used in cultural journalism, primarily news, features, interviews, and critiques. |
| HAB08. Appropriately apply scientific texts and theoretical currents linked to or extrapolated to Cultural Journalism as an object of study. |
| HAB09. Know how to structure scientific information for conducting academic research (theoretical TFM). |
| HAB10. Know how to structure scientific information for the development of professional journalistic projects linked to cultural entities (practical TFM). |
Competences
| COM01. Produce journalistic products aimed at disseminating culture among audiences and properly process multimedia and textual documentation. |
| COM02. Have the ability to perform in the professional practice of cultural journalism, with sufficient perspective to recognize cultural innovation. |
| COM03. Recognize the contents of cultural heritage and archives to design a comprehensive contact list that allows access to appropriate sources. |
| COM04. Acquire the routines and techniques applied in each of the journalistic formats for the dissemination of cultural information. |
| COM05. Acquire research training from different perspectives of cultural journalism and adapted to the educational level of a university master's degree. |
| COM06. Be able to present advances in the theories and trends of cultural journalism using the scientific method. |
| COM07. Identify the main problems and challenges facing our society and propose, design, and develop sustainable, innovative, and participatory methodologies and/or technologies to improve people's lives, making responsible use of resources and knowing how to determine the impact that different projects have on the economy, society, and the environment. |
| COM08. Assimilate the complexity of sustainability from a critical, systemic, and interdisciplinary perspective, to understand how professional activity interacts with society and the environment, both locally and globally, and to identify potential challenges, risks, and impacts. |
Admission and enrollment
General access regulations and procedures
Information on access and admission of students to master's studies is available at: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master
The regulations are also published in: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master#normativa-de-masteres-universitarios
Criteria and procedure for admission to the degree
The general requirements for access to University Master's Degrees are, according to article 18 of Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality, the following:
- Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
- In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
- Universities will guarantee transparent and accessible information on admission procedures, and must have student orientation systems. Likewise, they will ensure that said information and admission procedures take into account students with disabilities or with specific needs, and will have appropriate support and advice services.
- Universities may exceptionally establish, based on specific regulations approved by their governing bodies, conditional enrollment procedures for access to a University Master's Degree. This will consist of allowing a Bachelor's degree student who has yet to pass the TFG and a maximum of up to 9 ECTS credits, to be able to access and enroll in a University Master's Degree, although in no case will they be able to obtain the Master's degree if they have not previously has obtained the Bachelor's degree. Universities will guarantee priority in the enrollment of students who have the official university degree of Graduate or Graduate. In this procedure, credits pending recognition or transfer in the Bachelor's degree may be taken into account, or the requirement to exceed a certain level of knowledge of a foreign language to obtain the degree.
- Universities or centers will regulate admission to Master's Degree courses, establishing specific requirements and, if necessary, training complements, whose credit load may not exceed the equivalent of 20 percent of the credit load of the degree. The training complement credits will have the same consideration as the rest of the credits in the University Master's degree curriculum.
- Universities will reserve at least 5 percent of the places offered in official university Master's degrees for students who have a recognized degree of disability equal to or greater than 33 percent, as well as for students with permanent educational support needs. associated with personal circumstances of disability, who in their previous studies have required resources and support for their full educational inclusion.
ADMISSION
The Rey Juan Carlos University does not have specific admission regulations, but is governed by article 18 of Royal Decree 861/2010, of July 2. Each degree has its own general access criteria and special access tests.
Admission to Master's Degrees will be carried out through a selection process; in some cases, this process may involve a selection test. The Master's Management will inform interested parties of the selection test, as well as the exact date and place where it will be held, and will notify them by email.
GENERAL ACCESS CRITERIA:
The specific qualifications that will facilitate access to the Master are:
- Degree in Journalism
Secondly, and after passing the training supplements detailed below, students from degrees in Audiovisual Communication, Advertising and Public Relations and qualifications included in the following areas of knowledge may access the course:
- History of art and artistic expression and fine arts.
- History, archaeology, geography, philosophy and humanities.
- Cultural industries: design, animation, cinematography and audiovisual production.
- Philology, classical studies, translation and linguistics.
- Communication Theories, Classical and Contemporary Approaches (3 ECTS)
- Fundamentals of Journalism and Professional Regulation (3 ECTS)
- Writing and journalistic genres and keys to the journalistic profession (3 ECTS)
- Contemporary structure of the media and information society (3 ECTS)
SPECIAL ACCESS CONDITIONS OR TESTS:
Firstly, students who do not come from a Journalism background must pass the training supplements. Non-Spanish speaking students must prove a B2 DELE level of Spanish and will also be interviewed in order to demonstrate their ability to communicate with a sufficient degree of fluency and naturalness. In the event of a tie, the CV will be taken into account.
Offer of places: 40 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.
Training itinerary
Master's Teaching Guides
ACCESS TO ALL UNIVERSITY TEACHING GUIDES
Training Itinerary
External Internships
The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.
Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.
The External Practices subject will consist of two phases:
- Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
- Elaboration of the memory
Documentation:
For more information: External Internship Unit
Social Security contributions for interns starting January 1, 2024
Mobility programs
University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.
Privacy Policy
- Academic Calendar
- Regulations governing the university master's degrees of the Rey Juan Carlos University
- Regulations for enrollment and permanence in university master's degrees at the URJC || Explanatory notes
- Academic exemption (Regulations for the Evaluation of Learning Outcomes - Title IX)
- Public prices for university master's degrees
- Exemption from the prices of official master's and doctoral studies for the sons and daughters under 25 years of age of victims of gender violence
- External Internships
- University Master's Thesis
- Review and claim of the evaluation (Regulations for the Evaluation of Learning Outcomes - Title VII)
- Acknowledgments / Adaptations of university master's degrees
- Simultaneity of URJC university master's degree studies
- Regulations of the School of Official Masters
- Addendum to the protocol for adapting teaching at the School of Official Master's Degrees
- Royal Decree 1125/2003, of September 5, which establishes the European credit system and the qualification system in official university degrees valid throughout the national territory
STUDENTS
TEACHING COORDINATION
COEXISTENCE REGIME
SCHOOL INSURANCE
ASSOCIATIONS
EVALUATION
- Regulation on the Assessment of Learning Outcomes (in force from 1 September 2024)
- Early call (Regulations on the Assessment of Learning Outcomes - Article 19)
- Article 6.1.2. The favorable resolution of the request for total cancellation of registration does not necessarily imply the refund of the amount paid by the student. To do this, the requirements established in the Article 10.3 of the present regulations.
- Article 11.3. The extension of the period of permanence will be requested through the procedure established for this purpose by the Rey Juan Carlos University in the electronic office, within the established period. The Rector may authorize the continuation of studies in those cases in which exceptional causes, duly documented, have affected the academic performance of the students., valid for that academic year (up to a maximum of one year).
- Article 11.4. In accordance with what is established by the Article 4 of these regulations, those students whose request to remain is resolved favorably will have to enroll in all the remaining subjects to complete their studies.
- Article 11.5. For subjects with an indefinite call, once the extension of the permanence period is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
- Article 12.4. Once this is granted, the student must enroll in accordance with the provisions of the Article 4 of the present regulations.
- Article 12.5. For subjects with an indefinite call, once continuity in the University Master's studies is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
Quality guarantee
Results report
Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.
Report by course:
General information collection plan
Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:
- Student profile
- Teacher evaluation
- Degree of satisfaction:
- Of the students
- of the graduates
- From the Faculty
- Administration and Services Staff
- Labor insertion
- External internships:
- Satisfaction of interns
- External tutor satisfaction
- Employer satisfaction
Survey results:
Improvement actions
The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.
- Improvement actions 2023 / 2024
- Improvement actions 2022 / 2023
- Improvement actions 2021 / 2022
- Improvement actions 2020 / 2021
- Improvement actions 2019 / 2020
- Improvement actions 2018 / 2019
- Improvement actions 2017 / 2018
- Improvement actions 2016 / 2017
- Improvement actions 2015 / 2016
- Improvement actions 2014 / 2015
- Improvement actions 2013 / 2014
- Improvement actions 2012 / 2013
Renewal of accreditation
The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.
In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

