University master's degree in Protocol, Communication and Integral Organization of Events

Basic Information

What knowledge will I acquire with this Master?

The Degree will offer our students a comprehensive and multidisciplinary technical training, specialized in the field of protocol, ceremonial culture, communication and the organization of events that will provide them with the necessary knowledge to carry out the tasks of management, organization and planning of events. all kinds of ceremonies or events. A training that provides them with the acquisition of the necessary skills for professional practice in this field.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2012-13.

ANECA final verification report

Favorable report first modification

Favorable report second modification

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.

Recommended requirements:

The specific qualifications that will facilitate access to the Master are the following:

Degree in Communication,
Degree in Journalism
Degree in Advertising and Public Relations
Degree in International Relations
Degree in Tourism
Degree in Business Administration and Management
Degree in Marketing
Degree in Protocol, Event Organization and Corporate Communication
Degree in Audiovisual Communication

Other official degrees or qualifications that include subjects in Communication, Business Organization, and Institutional or International Relations in their curriculum.

Objectives

Cover an area of knowledge and provide technical and specialized training in the field of Protocol and event organization.
Train professionals in Protocol, Public Relations and Institutional Communication, with a comprehensive knowledge and preparation that facilitates their access to the world of work, without forgetting their training in the field of research that allows the interested student to develop a teaching and research career in this field. countryside.
Provide graduates from different areas with the precise and necessary knowledge for the planning, organization and comprehensive management of all types of events.
Enable the student interested in the academic career to continue, where appropriate, and obtain a doctor's degree.

Learning Outcomes

Knowledge

CON1. Apply the appropriate forms of address, as well as the Royal Decree on precedence, to various events (civil, institutional, military, etc.), following the rules of State Protocol and Ceremony.

CON2. Organize and schedule different types of events—institutional or corporate, cultural, sporting, musical, etc.—planning their phases precisely and comprehensively and taking into account all the factors that determine each one.

CON3. Distinguish orders, decorations, titles and flags and relate them to each type of act or event for their correct use.

CON4. Compare different political systems and know how to carry out an act as appropriate for a parliamentary monarchy.

CON5. Apply cultural and intercultural elements to event planning.

CON6. Manage human resources to organize, coordinate, and motivate them, and achieve the synergies necessary for teamwork.

CON7. Distinguish greetings according to origin and interculturality and know how to use them according to the event, situation, and context. Design a table appropriately and comprehensively (dinner seating, tableware, chair, gifts, catering, etc.).

CON8. Plan and implement an institution's or corporation's communication—mission, narrative, attributes, image, SR—adapting it to different contexts and keeping in mind the objective and stakeholders.

CON9. Design a communication plan based on the objectives, adapting it to the different channels and media—on and off line—including the schedule and specific communication actions.

CON10. Design, plan, and manage the website and social media, whether for an organization or an event.

CON11. Write texts and speeches applied to the field of knowledge, adapting them to the events, depending on their characteristics and the participants, from an invitation letter to an opening or closing speech, including the different text types required for formal organization.

CON12. Analyze the role of the spokesperson and be able to prepare a coherent and appropriate appearance according to the situation, including crisis management cases.

CON13. Practically apply the knowledge and skills associated with the qualification, being able to solve new problems and unforeseen situations by finding well-founded, creative, and innovative solutions within the professional field (Royal Decree 1027/2011, of July 15)

CON14. Structure and write an academic paper, taking into account the corresponding methodology and the corresponding thematic area, achieving a high level of knowledge transfer.

Skills

HAB1. Develop logical analysis and critical thinking, applying them to academic projects and practices.

HAB2. Perform practical tasks, applying and adapting knowledge to different projects and new environments related to the field of study.

HAB3. Master the oral and written expression required for the degree, appropriately and taking into account the contexts, circumstances, and audiences, knowing how to present and defend a project.

HAB4. Use new technologies applied to the field of the degree, both for event organization and communication management.

Competences

COM1. Apply and adjust protocol rules and precedence to a public, institutional, or business event, being able to resolve new situations adapted to the context and situation.

COM2. Apply and manage the use of flags, decorations, and emblems in each situation and context.

COM3. Apply the same treatment for public representatives to the organization of events and ceremonies, taking into account the differences between monarchies, dynasties, heads of state, presidents, etc.

COM4. Adapt the intercultural and diversity elements of the attendees to each event.

COM5. Design and organize a comprehensive table setting appropriate to the event or situation. Identify and use appropriate attire, greetings, gifts, and menus for the specific context.

COM6. Analyze corporate communications and their content to manage their narrative, image, identity, and attributes adapted to each communication context.

COM7. Design and manage a communications plan for an event, taking into account the structure of the communications sector and the main channels or media available.

COM8. Independently develop and manage content and multi-narratives appropriate for a website and for disseminating messages on social media in a clear and unambiguous manner.

COM9. Design appearances as a spokesperson, taking into account the communication situation—even in crisis management situations—and taking into account linguistic, paralinguistic, and kinesthetic elements.

COM10. Plan the phases of an event, taking into account its type (sports, cultural, institutional, business, etc.), adapting it to different stakeholder groups.

COM11. Prepare corporate texts focused on organizational communication, adapting them to different channels—on and offline—and adapting them to different stakeholder groups.

COM12. Search and analyze information, structure and write, using bibliographic sources appropriate to the topic under study, applying the appropriate structure and necessary synthesis, as well as precise language, both in written work and in oral defense.

COM13. Organize and coordinate the different teams working on the same event, generating the necessary synergies and controlling the total to properly guide and achieve objectives.

COM14. Apply sustainability criteria to academic projects and internships that prepare them for their future professional careers, taking into account environmental protection to avoid negative impacts.

Admission and enrollment

General access regulations and procedures

Information on access and admission of students to master's studies is available at: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master

The regulations are also published in: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master#normativa-de-masteres-universitarios

Criteria and procedure for admission to the degree

The general requirements for access to University Master's Degrees are, according to article 18 of Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality, the following:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
Universities will guarantee transparent and accessible information on admission procedures, and must have student orientation systems. Likewise, they will ensure that said information and admission procedures take into account students with disabilities or with specific needs, and will have appropriate support and advice services.
Universities may exceptionally establish, based on specific regulations approved by their governing bodies, conditional enrollment procedures for access to a University Master's Degree. This will consist of allowing a Bachelor's degree student who has yet to pass the TFG and a maximum of up to 9 ECTS credits, to be able to access and enroll in a University Master's Degree, although in no case will they be able to obtain the Master's degree if they have not previously has obtained the Bachelor's degree. Universities will guarantee priority in the enrollment of students who have the official university degree of Graduate or Graduate. In this procedure, credits pending recognition or transfer in the Bachelor's degree may be taken into account, or the requirement to exceed a certain level of knowledge of a foreign language to obtain the degree.
Universities or centers will regulate admission to Master's Degree courses, establishing specific requirements and, if necessary, training complements, whose credit load may not exceed the equivalent of 20 percent of the credit load of the degree. The training complement credits will have the same consideration as the rest of the credits in the University Master's degree curriculum.
Universities will reserve at least 5 percent of the places offered in official university Master's degrees for students who have a recognized degree of disability equal to or greater than 33 percent, as well as for students with permanent educational support needs. associated with personal circumstances of disability, who in their previous studies have required resources and support for their full educational inclusion.

ADMISSION

The Rey Juan Carlos University does not have specific admission regulations, but is governed by article 18 of Royal Decree 861/2010, of July 2. Each degree has its own general access criteria and special access tests.

Admission to Master's Degrees will be carried out through a selection process; in some cases, this process may involve a selection test. The Master's Management will inform interested parties of what the selection test will consist of, as well as the exact date and place of its realization through this application and through a notice via email.

GENERAL ACCESS CRITERIA:

The specific qualifications that will facilitate access to the Master are the following:

Degree in Communication,
Degree in Journalism
Degree in Advertising and Public Relations
Degree in International Relations
Degree in Tourism
Degree in Business Administration and Management
Degree in Marketing
Degree in Protocol, Event Organization and Corporate Communication
Degree in Audiovisual Communication

Other official degrees or qualifications that include subjects in Communication, Business Organization, and Institutional or International Relations in their curriculum.

SPECIAL ACCESS CONDITIONS OR TESTS:

If necessary, assessment of the student's curriculum, based on their professional experience, their projection in relation to the objectives of the master's degree, as well as their academic record.

For foreign students, whose native language is NOT Spanish, an official DELE certificate will be required and they will be interviewed to verify their language level.

Any student who does not attend the interview will be excluded from admission.

In the event that demand is greater than supply, preference will be given to students who have completed one of the Degrees mentioned above and within these, the grade on their final record will be taken into account, with students with the lowest average grade remaining at the bottom of the list.

Offer of places: 50 plazas. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

Training Itinerary

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.

The External Practices subject will consist of two phases:

Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
Elaboration of the memory

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

TEACHING COORDINATION

Regulations for Teaching Coordination Positions

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

EVALUATION

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the Commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Technical, Management, Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”