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Master's degree in Applied Communication Research

 

Responsible Center: Faculty of communication sciences    Location: Fuenlabrada Campus
Modality: In‑person  Title code: 6404. Old plan 6214 Orientation: Research
Number of ECTS Credits: 60 ECTS  Duration of the Master: an academic year
Price: See table
Academic Calendar   Calendar    Opening hours    Examinations    Teaching Guides    Faculty
Director of the Master: Prof. Ms. Cristina Fuentes Lara
 E-mail: 
University master's information: Phone: 91 665 5060   Inquiries Mailbox
Master's website

Student attention:    Student Help Box     Suggestions, complaints and congratulations mailbox

Basic Information

What knowledge will I acquire with this Master?

The University Master's Degree in Research Applied to Communication is justified by the need for comprehensive training of academic researchers in communication that allows those who pass the master's degree to be in a position to undertake their doctoral theses with guarantees within the framework of the Doctoral Programs of the universities where they are held.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2010-11.

Final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

(1) The specific qualifications that will facilitate access to the master's degree: Degrees in Journalism, Audiovisual Communication, Advertising and Public Relations, Digital Communication, Double degrees with communication qualifications,

(2) Degrees in social sciences (sociology, political science, psychology, business administration, marketing),

(3) Degrees in Spanish (foreign students interested in network management and strategic communication) and official foreign qualifications with access to master's studies in the EHEA linked to communication

Objectives

  • Comprehensive training in the theoretical frameworks that currently define the field of research applied to communication
  • Learning of the design processes of research projects and the most common quantitative and qualitative research techniques and of greater incidence in current research and in the communication research market, with special emphasis on learning in the use and management of the main scientific software and focus group techniques
  • Comprehensive training for doctoral candidates. Carrying out research work with special emphasis on the research work of doctoral programs, writing doctoral theses and defending before evaluation commissions
  • Learning to write research papers: general projects, scientific articles, contributions to congresses and doctoral theses

Learning Outcomes

Knowledge

CON1. ​​Identify the most relevant theoretical perspectives and issues in current communicative research, as well as the key terminology and concepts of communicative research.
CON2. Know and differentiate the main resources for scientific research (funding, bibliographic repositories, search engines, bibliographic and citation management, tools for disseminating results, etc.).
CON3. State the characteristics and applicability of the techniques and instruments for obtaining empirical data in quantitative research on communication.
CON4. Apply the fundamentals and techniques of quantitative data analysis and interpretation in communication research.
CON5. Use strategies and techniques to obtain empirical data in qualitative research on communication.
CON6. Differentiate the processes and techniques for preparing research reports on communication (articles, conference papers, doctoral theses, projects, etc.).
CON7. Develop statistical and discursive analysis operations that can be performed using scientific software specific to communication research.

Skills

HAB1. Identify the main problems and challenges facing our society and propose, design, and develop sustainable, innovative, and participatory methodologies and/or technologies to improve people's lives, making responsible use of resources and knowing how to determine the impact that different projects have on the economy, society, and the environment.
HAB2. Assimilate the complexity of sustainability from a critical, systemic, and interdisciplinary perspective to understand how professional activity interacts with society and the environment, both locally and globally, and to identify potential challenges, risks, and impacts.
HAB3. Critically analyze the reality of communication phenomena, taking into account the social, economic, and historical dynamics of contemporary societies.
HAB4. Select and examine specialized computerized bibliographic and database databases for communication research.
HAB5. Skillfully apply and operate quantitative research methods and techniques, and make decisions and critical judgments in processes and situations related to communication, applying the knowledge acquired in the scientific field of communicative research.
HAB6. Design communication research using the quantitative research method, applying statistical analysis techniques to quantitative data to a professional standard.
HAB7. Design communication research using the qualitative research method, applying procedures for the analysis and interpretation of qualitative data to a professional standard.
HAB8. Use qualitative data analysis and screening software to a professional standard.
HAB9. Communicate the results of research accurately and precisely through scientific work and know how to orally communicate the results of scientific research publicly with rigor and precision.
HAB10. Describe the state of the art and discuss current trends in audience research and the processes of reception and relationship with the media.
HAB11. Describe the state of the art and discuss current trends in strategic communication and public relations research.

Competences

COM1. Combine individual research work with participation in broad research teams, which involve combining multiple perspectives and tasks from multidisciplinary perspectives.
COM2. Design research to reflect the most prevalent paradigms and theoretical frameworks in current communication research and guide research activity toward the internationalization of projects, teams, and the dissemination of research results.
COM3. Address and implement solutions with a proactive attitude and through specialized training to the difficulties, limitations, and obstacles that may arise in the research task.
COM4. Skillfully use quantitative and qualitative methods and know how to present their results in an orderly and systematic manner.
COM5. Effectively manage specialized software for quantitative and qualitative research.
COM6. Write quantitative or qualitative research reports (scientific articles, conference papers, doctoral theses, projects, etc.) to the standards required by academic publications and top-level international scientific conferences, as well as research funding agencies.

Admission and enrollment

General access regulations and procedures

Information on access and admission of students to master's studies is available at:  https://www.urjc.es/estudiar-en-la-urjc/admision/274-master

The regulations are also published in: https://www.urjc.es/estudiar-en-la-urjc/admision/274-master#normativa-de-masteres-universitarios

Criteria and procedure for admission to the degree

The general requirements for access to University Master's Degrees are, according to article 18 of Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality, the following:

  1. Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
  2. In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.
  3. Universities will guarantee transparent and accessible information on admission procedures, and must have student orientation systems. Likewise, they will ensure that said information and admission procedures take into account students with disabilities or with specific needs, and will have appropriate support and advice services.
  4. Universities may exceptionally establish, based on specific regulations approved by their governing bodies, conditional enrollment procedures for access to a University Master's Degree. This will consist of allowing a Bachelor's degree student who has yet to pass the TFG and a maximum of up to 9 ECTS credits, to be able to access and enroll in a University Master's Degree, although in no case will they be able to obtain the Master's degree if they have not previously has obtained the Bachelor's degree. Universities will guarantee priority in the enrollment of students who have the official university degree of Graduate or Graduate. In this procedure, credits pending recognition or transfer in the Bachelor's degree may be taken into account, or the requirement to exceed a certain level of knowledge of a foreign language to obtain the degree.
  5. Universities or centers will regulate admission to Master's Degree courses, establishing specific requirements and, if necessary, training complements, whose credit load may not exceed the equivalent of 20 percent of the credit load of the degree. The training complement credits will have the same consideration as the rest of the credits in the University Master's degree curriculum.
  6. Universities will reserve at least 5 percent of the places offered in official university Master's degrees for students who have a recognized degree of disability equal to or greater than 33 percent, as well as for students with permanent educational support needs. associated with personal circumstances of disability, who in their previous studies have required resources and support for their full educational inclusion.

ADMISSION

The Rey Juan Carlos University does not have specific admission regulations, but is governed by article 18 of Royal Decree 822/2021, of September 28. Each degree has its own general access criteria and special access tests.

Admission to the University Master's Degrees will be carried out through a selection process; In some cases, this process may involve a selection test. The Master's Management will inform interested parties what the selection test will consist of, as well as the exact date and place of completion through this application and by means of a notice via email.

To apply for the Master's Degree in Applied Research in Communication, candidates will be asked for: (1) Curriculum vitae: academic and professional, describing their research interests in the field of communication, (2) Interview with the director of the master's degree (minimum duration: 30 min), and (3) Motivation letter of 400-600 words in which they answer the following question: Can you explain your research interests and why you are applying to the master's degree?

The pre-registration tests can be consulted on the Master's in Applied Research in Communication page of the Official Master's School website: https://www.urjc.es/estudios/master/816-investigacion-aplicada-a-la-comunicacion#admision-y-matricula.

GENERAL ACCESS CRITERIA:

(1) The specific qualifications that will facilitate access to the master's degree: Degrees in Journalism, Audiovisual Communication, Advertising and Public Relations, Digital Communication, Double degrees with communication qualifications,

(2) Degrees in social sciences (sociology, political science, psychology, business administration, marketing),

(3) Degrees in Spanish (foreign students interested in network management and strategic communication) and official foreign qualifications with access to master's studies in the EHEA linked to communication

CONDITIONS OR SPECIAL ACCESS TESTS:

If necessary, assessment of the student's curriculum, based on their professional experience, their projection in relation to the objectives of the master's degree, as well as their academic record.

Weighting of the three tests for pre-registration:

  1. Curriculum vitae: 40% (adaptation to the master's training plan)
  2. An interview with the director of the master's degree: 35% The interview is organized in three dimensions: (1) Presentation of the student's academic history, educational interests and academic and professional expectations, presentation and description of the internships and research work carried out in the degree, skills in the use of the Spanish language to express ideas and arguments in the case of foreign students whose Spanish is not their native language (2) Research interests and indication of the type of projects to be developed in the master's degree, motivating interest in their participation in the master's degree, (3) Raising any questions or doubts that the student may have about any organizational or educational aspect of the master's degree.
  3. A motivation letter: 25%. Students must present in writing their academic and professional interests, their expectations of training through the master's degree and outline the type of projects to be developed in the master's degree, especially the master's thesis based on the 10 lines of research for the TFM that are given to them at the time of requesting the interview.

Offer of places: 20 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS TO ALL UNIVERSITY TEACHING GUIDES

Training Itinerary

Material resources

Material resources

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

TEACHING COORDINATION

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

EVALUATION

  • Article 6.1.2. The favorable resolution of the request for total cancellation of registration does not necessarily imply the refund of the amount paid by the student. To do this, the requirements established in the Article 10.3 of the present regulations.
  • Article 11.3.  The extension of the period of permanence will be requested through the procedure established for this purpose by the Rey Juan Carlos University in the electronic office, within the established period. The Rector may authorize the continuation of studies in those cases in which exceptional causes, duly documented, have affected the academic performance of the students., valid for that academic year (up to a maximum of one year). 
  • Article 11.4.  In accordance with what is established by the Article 4 of these regulations, those students whose request to remain is resolved favorably will have to enroll in all the remaining subjects to complete their studies.
  • Article 11.5.  For subjects with an indefinite call, once the extension of the permanence period is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.
  • Article 12.4.  Once this is granted, the student must enroll in accordance with the provisions of the Article 4 of the present regulations.
  • Article 12.5.  For subjects with an indefinite call, once continuity in the University Master's studies is granted, the fees corresponding to the second and successive registrations will be paid according to the corresponding Public Price Decree as long as they have been previously enrolled in that subject.

 

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System 

Composition of the commission

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:    

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

  • Of the students
  • of the graduates
  • From the Faculty
  • Technical, Management, Administration and Services Staff

- Labor insertion

- External internships:

  • Satisfaction of interns
  • External tutor satisfaction
  • Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

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