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Comprehensive Design and Image Management

Branch of knowledge: Arts and Humanities
Responsible Center: Faculty of Arts and Humanities
Teaching modality and Campus: 
Onsite Madrid-Quintana, Aranjuez 
Double degree with: Fashion Design and Management, Fine Arts
Credits:
240. Credits year: 60. Duration: 4 years. Implantation: progressive, first year 2012-2013
Academic Calendar    Schedule   Exams   Teaching Guides  Validation table    Faculty     
Coordinator: Prof. Dr. Ms. María Luisa Walliser Martín     

Student attention: 91 488 93 93.     Student Help Box     Suggestions, complaints and congratulations mailbox

Basic Information

What knowledge will I acquire with this Degree?

The URJC's "Degree in Comprehensive Design and Image Management" stems from Fine Arts, focuses on functional art, intentional creation, design for clients and is complemented by image management.

The objective is to train professionals with a complete transversal preparation in the areas related to design and its exploitation: graphic communication, design of functional objects, design of spaces and image management.

Each of these areas has its own professional demand. The set creates a comprehensive design professional.

Graphic communication is the professional line related to graphic design and production, brand image, interactive design, editorial design and advertising design.

The design of functional objects prepares professionally for the design and production of equipment and devices, interior and urban furniture and packaging; and for the creation of models and prototypes.

The space design line trains professionals in the management and design of scenographic, exhibition and fair spaces, in the characterization of events and in the design and project of ephemeral architecture and interior spaces.

These three lines enhance both creativity and technical excellence.

Image management is our added value to design studios. With it, the professional acquires the ability to conceive his work based on what he contributes to the creation of an image for the company or institution. Designing taking into account the values ​​that the designed product represents gives it and its creator a merit that is demanded in the current holistic conception of design.

Where will I be able to work when I graduate?

The Degree in Comprehensive Design and Image Management enables you to work in different professional fields, from a global perspective.

Interior design:
In Interior Design projects, rehabilitation and adaptation of spaces of different nature and scale: domestic, commercial, work, public spaces, etc. Ephemeral architecture, event design, fairs, exhibitions, scenery, window dressing.

Graphic Design:
Editorial and advertising design, brand image, creation and development of corporate graphic identity for companies and public entities, art direction, design of graphic, interactive and multimedia interfaces.

Visual Creation:
Photography, editing and photo retouching, illustration and infographics.

Product Design:
Interior and urban furniture design. Design of equipment and devices, personal objects, electrical appliances, design of containers and packaging.

In the field of Culture:
Management of design companies and projects, curating exhibitions, design criticism, research and teaching in design, organization of cultural events, coordination of editorial projects.

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached). The implementation of the degree will be done progressively, starting the first course in the academic year 2012-13.
The final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

What subject areas will I address in this grade?

The Degree in Comprehensive Design and Image Management is structured into 4 training lines that maintain continuity throughout the entire Degree:

  • Graphic Communication
  • Design of functional objects
  • space design
  • Image management

These training lines are supported and reinforced with cross-cutting knowledge that helps to understand one's own profession, cultural training and the development of aesthetic sensitivity and the ability to critically judge one's own work and that of others.

Recommended Income Profile

For access to the Degree of there is no restriction other than that established by law. However, the following recommended entry profile is defined as guidance for new students:

The new student in the Degree in Comprehensive Design and Image Management must combine creativity, spatial vision and interest in culture and history with the ability for graphic expression and critical reasoning. She must have a great capacity for individual and team work, work planning and self-demand. And a good training in drawing, art history and notions of computer science is advisable, as well as correct oral and written expression.

Objectives 

The Degree in Comprehensive Design and Image Management proposed by the Rey Juan Carlos University is defined based on the following general objectives:

  • 1. Train design professionals committed to the real needs of users and society.
  • 2. To train professionals capable of responding to the demands for graphic communication products, the design of functional objects and the design of spaces in all aspects of the process: conception, production, communication, consumption and design and image management.
  • 3. Train professionals capable of integrating the aforementioned products with each other and with design and image management. Professionals, trained to understand design as a global, multidisciplinary and holistic process.

Competences 

The skills defined for the Degree in Comprehensive Design and Image Management come from various sources, mainly from the fields of Fine Arts, Communication Sciences, Architecture, Industrial Design and Business Economics.

For its definition, both academic references have been taken into account, such as the White Books of Fine Arts, Design and Restoration, as well as those of other degrees, strongly related to Design. In addition, professionals from different sectors have been consulted for its preparation.

GENERAL COMPETENCIES

  • T1 Capacity for critical reasoning and strategic reasoning. Ability to solve problems and make decisions (analysis and synthesis) based on objectives derived from critical reasoning.
  • T2 Ability to use and adapt the various techniques of oral and written communication. (This ability refers to the use of Spanish and a foreign language)
  • T3 Ability to visually visualize and communicate information.
  • T4 Information management capacity.
  • T5 Capacity for teamwork and integration in multidisciplinary teams.
  • T6 Ethical commitment. Ability to integrate into professional practice sensitivity towards the environment, cultural heritage, diversity and multiculturalism, disability and good business practices.
  • T7 Capacity for aesthetic judgment through knowledge of its theories and experience, enjoyment and obtaining personal baggage in the sensory and sensitive.
  • T8 Capacity for autonomous learning and adaptation to new situations.
  • T9 Creative capacity, understood as the ability to generate and produce new ideas or concepts, or to find new associations between those already known, reaching new conclusions, and identify and solve problems in an original and relevant way, proposing improvements and innovations.
  • T10 Ability to critically judge quality.

SPECIFIC COMPETENCES

  • E1 Adequate knowledge of the physiology, psychology and theories of visual perception and their implications for design.
  • E2 Knowledge of the cultural environment, its aesthetic development and historical configuration. Adequate knowledge of aesthetics and the theory and history of fine arts, design, architecture and applied arts and their technical evolution.
  • E3 Appropriate knowledge applied to design and architecture of graphic survey techniques in all their phases, from drawing notes to scientific restitution.
  • E4 Appropriate knowledge applied to the design of the psychological and sociological processes on which the target audience is based for decision-making.
  • E5 Knowledge of anthropometry and ergonomics. Study of the measurements of the human body and of objects in relation to the human body.
  • E6 Appropriate knowledge applied to the design of usability evaluation methods. Analysis of functionality and application of measurement systems to determine which elements enable or hinder its use.
  • E7 Appropriate knowledge applied to the design and architecture of the physical and chemical characteristics of construction materials, their technology, production and assembly techniques.
  • E8 Appropriate knowledge of design product development processes in all its phases: from conception to marketing, implementation and image management.
  • E9 Adequate knowledge of the structure and processes of formation of the identity and image of an entity.
  • E10 Basic knowledge of legal aspects of design and image. Knowledge of the laws and regulations ¿intellectual property, patents and trademarks, copyright...¿ that affect the rights of authorship, copying, reproduction, dissemination, etc.
  • E11 Appropriate knowledge of techniques for work organization and business management.
  • E12 Knowledge of the professional and business environment related to the exercise of design, communication and image management.
  • E13 Knowledge of the online media ecosystem and use of its tools in corporate communication and marketing.
  • E14 Knowledge of market research techniques.
  • E15 Ability to exercise design criticism. Relevant aspects of design theory and criticism. Theoretical foundation and critical analysis of the design.
  • E16 Aptitude for the analysis of determining factors and definition of design project criteria (Design Thinking), approach to design problems (Design Process) and design and project methods (Design Science).
  • E17 Knowledge of information structures (Information Architecture) and ability to structure messages based on the support and distribution medium.
  • E18 Ability to decide construction criteria, choice of materials and production systems based on both constructive and creative aspects, communication and functionality.
  • E19 Ability to apply technical and construction standards.
  • E20 Capacity for communication and relationship with the client: ability to present and defend throughout the entire project process.
  • E21 Ability to identify, value and manage intangible assets of the company adding value to its products and services through the design and development of strategies that reinforce the reputation of the brand.
  • E22 Ability to define and manage project budgets for the correct allocation of costs.
  • E23 Adequate knowledge applied to design and architecture of the fundamentals of descriptive geometry, oriented to the correct interpretation, ideation, representation and communication of objects and spaces.
  • E24 Knowledge of the fundamentals of physics applied to the design of objects and spaces: mechanical properties of solids, fundamentals of electrical engineering and lighting technology.
  • E25 Aptitude or capacity for graphic ideation.
  • E26 Ability for ideation, expression and representation through freehand drawing.
  • E27 Aptitude for spatial ideation from the development of spatial vision.
  • E28 Aptitude for the project and preparation of models, models and prototypes.
  • E29 Ability to apply "mechanical intuition", understood as the applied reasoning of the laws of physics, to the design of objects and spaces, in such a way that it allows one to intuit the mechanical demands to which they will be subjected and their behavior within a real context appreciating its limitations.
  • E30 Applied knowledge of the possibilities of computer systems and specific handling of design, project and management programs.

Minimum stay requirements 

  • The permanence of the students in the Degree studies will be a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
  • In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
  • Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
  • Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

YEAR MINIMUM  MAXIMUM 
1º Course 48 ECTS 78 ECTS
Other courses 48 ECTS 78 ECTS

 

Part-time students:

YEAR MINIMUM  MAXIMUM 
1º Course 24 ECTS 47 ECTS
Other courses 24 ECTS  47 ECTS

Access and registration

Log in

Access to the official teachings of Degree will require to be in possession of the bachelor's degree or equivalent and the passing of the test referred to in article 42 of the Organic Law 6/2001, of Universities, modified by Law 4/2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations.

The number of places offered for new admission are:

Camus of Aranjuez

80 places (including transfer admission places)

Madrid Campus (Building Quintana)

30 places (including transfer admission places)

 

double degrees

Aranjuez Campus

Fine Arts - Comprehensive Design and Image Management

15 places

Fashion Design and Management - Integral Design and Image Management 15 places

 

Matriculation year

The enrollment process at the Rey Juan Carlos University is done through the Internet. You can carry out the procedures on the computers installed on campus or through any computer with network access. You can check the deadlines at registration , as well as the different requirements and necessary documents.

Validation with FP qualifications

PROFESSIONAL TRAINING DEGREES

SENIOR TECHNICIAN IN IMAGE

Training itinerary

ACCESS THE COURSE GUIDES OF THE DEGREE

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they are validated with their counterparts of all grades
OB: Compulsory
OP: Optional

COURSE 1
Semestre Asignature Ccharacter Crevenue
1 Ergonomics and Anthropometry OB 3
1 Technical Foundations of Design OB 3
1 History of art  FBC 6
1 Basic Computing FBC 6
1 Theories of Color, Form and Composition FBR 6
2 Forms, Materials and Techniques FBR 6
2 Foundations of Corporate Communication OB 6
2 Design History FBR 6
2 Representation and Graphic Communication FBR 6
Annual Life Drawing FBR  6
Annual Representation and Architectural Communication FBR 6
Total credits to study: 60

 

COURSE 2
Semestre Asignature Ccharacter Crevenue
1 Graphic Identity Design OB 6
1 Photography and Image Treatment OB 3
1 Strategic Management of Corporate and Brand Image  OB 6
1 Lighting and Installations OB 3
1 Construction systems OB 6
2 Models and Prototypes OB 3
2 Characterization of Spaces OB 3
2 Ethics and Legislation  FBC 6
2 Editorial design OB 6
2 Strategic marketing  OB 6
Annual Packaging Design OB 6
Annual modern language FBC 6
Total credits to study: 60

 

COURSE 3
Semestre Asignature Ccharacter Crevenue
1 Ephemeral architecture OB 6
1 Furniture Design OB 3
1 Advertising design OB 6
1 Strategic Planning of Corporate and Brand Image OB 6
1 Graphic and Editorial Production Processes OB 3
1 Industrial Production Processes OB 6
2 Design of Equipment and Devices OB 6
2 Interactive Design OB 6
2 Interior Design and Reform OB 6
2 Communication and Design Company OB 6
2 Identity and Image Management Programs on the Internet OB 6
Total credits to study: 60

 

COURSE 4
Semestre Asignature Ccharacter Crevenue
1 Graphic Communication Project OB 6
1 Space Design Project OB 6
1 Object Design Project OB 6
1 Image Management Project OB 6
1 Academic Recognition of Credits OB 6
Annual External Internships OB 24
Annual Final Degree Project OB 6
Total credits to study: 60

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.

The External Practices subject will consist of two phases:

  • Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
  • Elaboration of the memory

Documentation:

Degree Training Project

For more information:  External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

ERASMUS

The Erasmus program makes it easy for URJC students -both undergraduate and postgraduate- to study one or several semesters at one of the European universities with which the URJC has agreements.

These exchanges traditionally have an economic endowment thanks to the Erasmus Scholarships provided by the EU and the Spanish Ministry of Education.

ERASMUS (intranet)


WORLD

The Munde program manages mobility with universities from countries not included in the Erasmus Program.

The possibility of obtaining a scholarship or economic endowment and its amount depends, in each case, on the agreements with the universities, countries or entities that sign it.

WORLD (intranet)


For more information:

URJC Mobility


SICK

SICUE is a national mobility program for GRADOS university students that allows them to carry out part of their studies at another Spanish university with guarantees of academic recognition, use and adaptation to their curricular profile.

SICUE Mobility

Student support programs

Orientation to future students. The University offers various orientation programs for future students: we carry out visits to high schools and secondary schools, we organize guided visits to the Campuses, we are present in the Classroom and, at the beginning of each course, we carry out welcome days to guide students new students.

academic tutorials. Each teacher carries out, within their teaching planning, academic tutorials on their subject.

Coordinator of the degree. It works to promote coherence and balance between the subjects and the workloads of the students.

mentoring program. The URJC has this program, peer tutoring, in which the students of the last years act as mentors with the first year students.

Students with disabilities. The Support Office for Persons with Disabilities offers guidance and assistance to students with special needs.

Scholarships . The Rey Juan Carlos University manages the main scholarships and annual grants, both its own and from other official bodies: Ministries, Community of Madrid, International Organizations and other entities. It also publishes and disseminates those scholarships and grants of interest to its students and graduates. Throughout the course, students receive information about them through the different communication channels established.

Job placement program. The Rey Juan Carlos University, through the External Internship Unit and the Graduates Office, organizes conferences, workshops and various actions aimed at supporting and guiding students in their job search, to improve their employability and promote job placement . The University has a Job Exchange -a platform available to companies and graduates- where institutions can carry out their selection processes.

Regulation

ACADEMIC CALENDAR

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS 

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

SCHOOL INSURANCE

ASSOCIATIONS

Quality guarantee

External monitoring report

RUCT link

BOCM Link

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

  • Second year after graduation
  • Third year after graduation
  • Fourth year after graduation

- Degree of satisfaction:

  • Faculty with the campus and university
  • Teacher with degree
  • of the evaluators
  • Incoming student mobility program
  • Outgoing Student Mobility Program
  • Administration and services staff with the university

- External internships:

  • Student satisfaction
  • External tutor satisfaction
  • Evaluator satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”