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Master of Continuing Education in Customer Relationship Management (CRM) Salesforce ONLINE from the Rey Juan Carlos University

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Telephone: 91 488 70 40 
Contact Academic Address:   Prof. Dr. Simon P. Deffendini S., Ph.D. (URJC - director)  ||  Prof. Dr. Francisco J. Blanco J., Ph.D. (URJC - co-director)

Student attention:    Student Help Box     Suggestions, complaints and congratulations mailbox

more information

Basic Information

Introduction

The Rey Juan Carlos University (URJC) offers the Master in Customer Relationship Management (CRM) ONLINE version with certifications for Business Analyst, Administrator and SalesCloud Consultant from Salesforce. 

This program focuses on the CRM business process and prepares students to work in the fields of digital marketing and customer relationship management.

Salesforce, a global leader in CRM applications, is highly valued by employers across a range of industries and sectors, helping companies gain a competitive advantage and increase their profitability. In addition, the Salesforce ecosystem is expected to expand by more than 76.000 people in Spain by 2026, ensuring students employability of over 90%. 

Don't miss the opportunity to stay at the forefront of digital marketing and boost your skills with Salesforce certifications!

Objectives

The objectives of the Master in Customer Relationship Management URJC/Salesforce ONLINE version, focused on the Salesforce ecosystem, are the following: 

  • Introduce the student to the concept of “Cloud” and its relevance in the technological world1. 
  • Understand and know what Salesforce is and its functionality1. Understand the Salesforce1 data and security model. 
  • Learn about automation, data mining, and productivity tools in Salesforce1. 
  • Familiarize yourself with the APEX, SOQL and SOSL1 programming languages. Introduce the student to the Visualforce1 web development framework. 
  • Learn structures for carrying out batch and asynchronous processes, which allow you to meet Salesforce Governor Limits. 
  • Learn the fundamentals of integration with the Salesforce1 platform. 
  • Understand the different APIs for developing applications integrated with Force.com (SOAP API, REST API, Bulk API, Streaming API...)1. 
  • Provide the student with knowledge about Heroku, the Salesforce platform for building cloud applications1.

Programme

The program focuses on automating processes, managing data and increasing business productivity. Students will learn to use the tools and techniques necessary to automate repetitive tasks, obtain relevant information from data and improve the efficiency of business processes. o Graduates of the ONLINE Master in Customer Relationship Management URJC/Salesforce will be qualified to occupy positions of responsibility in the CRM area.

MODULES

NAME

COURSE

TYPE

CREDITS

DURATION

Module I

Marketing Fundamentals

OB

1

5 weeks

Consumer Awareness Stage.

Consumer behavior

OB

1

5 weeks

Objective: Create campaigns to generate awareness and attract customers.

Digital marketing

OB

1

5 weeks
 

Salesforce Certified Associate

OB

7

5 weeks

Module II

Sales techniques and strategies

OB

1

5 weeks

Customer acquisition stage.

Leadership Management

OB

1

5 weeks

Objective: Convert potential customers into real customers.

Negotiation and persuasion

OB

1

5 weeks
 

SalesForce Business Analyst

OB

7

5 weeks

Module III

E-commerce strategies

OB

1

5 weeks

Conversion and customer incorporation stage.

Customer Onboarding Best Practices

OB

1

5 weeks

Objective: Smooth transition from prospect to customer, and facilitate product onboarding.

Contract management

OB

1

5 weeks
 

SalesForce

Administrator

OB

6

5 weeks

Module IV

Success in customer service

OB

1

5 weeks

Customer retention and relationship management stage.

Listening and insight from customers

OB

1

5 weeks

Objective: To foster long-lasting, personalized relationships with customers.

Customer Analytics

OB

1

5 weeks
 

SalesForce SalesCloud Consultant (I)

OB

6

5 weeks

Module V

Building digital customer communities

OB

1

5 weeks

Customer Retention and Loyalty Stage.

Customer loyalty and referral programs

OB

1

5 weeks

Objective: Transform satisfied customers into promoters, driving feedback and loyalty.

Strategic management of

CRM

OB

1

5 weeks
 

SalesForce SalesCloud Consultant (II)

OB

7

5 weeks

End of Title Project

Development of final degree work

OB

12

25 weeks

quality commission

Presidency (academic direction): Simon P. Deffendini S.

Secretary (teacher representative): Soranib Hernández de D. 

Student representative:

It will be selected once registration is completed and the course begins.

PAS Representative:

The head of the service will designate the PAS person who will assist. 

Representative of employer companies and society: Mr. Fernando Andrés (CEO Cloud Coachers)

Recipients

access requirements:

This course is aimed at students who have a previous university degree. 

Conditional access will be granted to students enrolled in a Bachelor's or Double Degree who have not yet completed a maximum of 30 ECTS credits from an official university degree in Spain or in their country of origin and whose profile matches the legally established functions in the corresponding field. In this case, no type of certification will be obtained until it is proven that they are in possession of the official university degree required for access to postgraduate courses. 

Exceptionally, these professional studies may also be accessed by those without a previous official university degree that accredits work experience in this field. In this case, they may only opt for a diploma or a university extension certificate with the same name and number of credits as this Degree, in accordance with the equivalence table included in Annex I of the Regulations.

Own Teachings of the Rey Juan Carlos University. 

  • Candidates must demonstrate a level of English equivalent to that obtained with Compulsory Secondary Education (ESO) in Spain, which corresponds to level A2 according to the Common European Framework of Reference for Languages ​​(CEFR), or to the Cambridge Key English Test (KET), also known as Beginner level.

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria for each quota: o Previous experience: Candidates who already have experience working with Salesforce or in the CRM field may have an advantage. (30%) 

  • Academic performance: Grades and academic performance in related courses can be an indicator of the student's potential success in the ONLINE Master's Degree. (30%)
  • Diversity: To promote diversity, preference may be given to candidates who bring a unique perspective to the program. This may include candidates from minority groups, international candidates, those with unique life experiences (20%). o Letters of Recommendation: References from previous professors or employers can provide valuable insight into the candidate's ability to succeed in the program. (10%)
  • Personal statement: The student's motivation to take the ONLINE Master's degree and how they plan to use the degree in their future career can be an important factor. (10%)

No. of Places: 18 places/ 14 places (minimum for teaching) or One (1) place will be reserved for special quotas.

**The start of the course is conditional on the minimum number of enrolled students

Academic Management and Faculty

Academic Excellence and Employability: These are the essential characteristics that make the Salesforce Master of Lifelong Training in Customer Relationship Management (CRM) from the Rey Juan Carlos University a unique master's degree.

Responsible Directors:

Dr. Simon P. Deffendini S., Ph.D. (URJC - director)

Prof. Dr. Francisco J. Blanco J., Ph.D. (URJC - co-director)

Academic secretary:

Soranib Hernandez de D. (URJC)

Master's Coordinator:

Mr. Fernando Andrés (Cloud Coaches/ SalesForce)

Faculty:

Mr. Fernando Andrés CEO of Cloud Coaches/Salesforce, Computer Engineer with MBA

Dr. Simon P. Deffendini S.esor URJC/ uc3m/ UCM/ ED/ CIS. Expert in strategic marketing, digital marketing, digital business and CRM. https://gestion2.urjc.es/pdi/ver/simon.deffendini

Marco Esteban Illescas Manager at Sales Coacher Consultants and Graduate in Industrial Electronics Engineering and Automation from the Carlos III University of Madrid. Master in Robotics and Automation from the Carlos III University of Madrid.

Dr. María García de Blanes Professor at URJC. Expert in marketing, sales, operations and business intelligence https://gestion2.urjc.es/pdi/ver/maria.garciadeblanes

Mrs. Aurora Gracia García Corporate CRM consultant with implementations and a Higher Degree in Multi-Platform Application Development at the IES Francisco de Quevedo, Madrid

Ms. Beatrice Hill Corporate CRM Consultant with implementations Masters in Mathematics from the University of St Andrews, Scotland

Mr. Miguel Houghton Torralba Prof. Uc3m/UCM/CIS Corporate commercial career with academic teaching at undergraduate and master's level

Laura Pascual Professor URJC Expert in Consumer Behavior, Industrial and Services Marketing and Business Legitimacy. https:// gestion2.urjc.es/pdi/ver/laura.pascual

Dr. Pablo Sánchez Ocaña URJC Professor Expert in marketing, consumer behavior analysis and CRM. https://gestion2.urjc.es/pdi/ver/pablo.sanchezdeocana

Duration and development

Modality: Online

Number of credits: 60

Contact hours: 0

Place of delivery: Virtual in Aula Virtua

Schedule: 

Friday (Online):       

17:00 to 21:00 hrs 

Saturday (Online):       

9:00 to 15:00 hrs 

Start and end date: October 2024 May 2025

Reservation of place and enrollment

Pre-registration period: From September 1, 2024 to October 15, 2024May 2025

Enrollment deadline: From September 1, 2024 to October 15, 2024May 2025

Title price: 8.900,00 €

Pre-registration: €500. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.

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