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Research

Lines of investigation

Economy:

  • Analysis of the economic environment of tourism
  • Impact of tourism on the behavior and attitudes of the receptive population
  • Tourism in the international economy
  • Tourism in the Community of Madrid

Destination management:

  • Tourism, development and cooperation
  • Territorial planning and organization of tourism
  • Governance and tourism

Sustainability:

  • Tourism and sustainable development
  • Tourism development of protected natural spaces
  • Tourism and gender

Business management:

  • Quality and environmental systems in tourism companies
  • Intangibles in the tourism company
  • Tourism social responsibility
  • Valuation of tourism companies
  • Internationalization of tourism companies
  • Human capital and tourism
  • Systems for analysis and control of financial information in the tourism sector
  • Revenue Management

Technology and Innovation:

  • New technologies applied to tourism
  • Innovation in tourism companies

Marketing:

  • Marketing and research of tourism markets
  • Turistic marketing
  • The issuing markets
  • Studies on motivation and choice of tourist destinations
  • Psychosocial factors related to images of tourist destinations
  • Psychosocial and cultural impacts of tourism. 
  • Creation of cultural tourism products.

Legislation:

  • Market law, tourist contracting and electronic commerce related to tourism
  • Taxation and tourism

Heritage, history and culture:

  • Tourism development of museum resources
  • Analysis of tourism in historical destinations
  • Analysis of the effects of tourism on traditional Spanish culture
  • Historical resources and tourism
  • Itineraries and tourist information
  • Dissemination and enhancement of cultural and natural heritage in tourism
  • Tourism valorization of cultural and natural heritage
  • Cultural heritage, museums and local development.
  • Culture as a tourist attraction.
  • Art, nature, landscape and tourism.

Projects and contracts of investigation

The members of the Center participate in different research projects and contracts with people, universities or public and private entities to carry out work of a scientific, technical or artistic nature related to the tourism sector. Each of these projects or contracts can be consulted in greater detail at the hyperlink for each of the researchers (projects link).

Researchers

Last name and name

Category

Department

Abbot Romero, Pilar

University Professor

Business Economics

Alonso Muñoz, Sara

Permanent Labor Professor Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Bonilla Priego, Maria Jesus

University Holder

Financial Economics, Accounting and Modern Language

by Pablos Heredero, Carmen

University Professor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Dominguez del Triunfo, Helena

Assistant Professor Doctor

Arts and Humanities

Fernandez Laso, Maria Cristina

University Holder

Human geography

Figueroa Domecq, Cristina

University Professor

Business Economics

Fuentes Moraleda, Laura

University Professor

Business Economics

Garcia Muina, Fernando Enrique

Catedrático de Universidad

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

González Mendes, Soraya

Assistant Professor Doctor Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Gonzalez Sanchez, Rocio

University Holder

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Gonzalez Serrano, Lydia

University Holder

Business Economics

Huertas Valdivia, Irene

University Holder Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Méndez Díaz, Mónica

Assistant Professor Doctor Financial Economics and Accounting

Merchero Sanchez, Miriam

Permanent Labor Professor (instead of Assistant Professor with a PhD) Business Economics

Mora Valentin, Eva Maria

University Professor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Moreno Cabezalí, Belén María

Assistant Professor Doctor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Morere Miller, Nuria

University Professor

Arts and Humanities

Munoz Mazon, Ana Isabel

University Holder

Business Economics

Murillo Ramos, Lydia

Assistant Professor Doctor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Nájera Sánchez, Juan José

University Professor (instead of University Lecturer)

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Ortiz de Urbina Criado, Marta

University Professor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Palomo Martinez, Jesus

Catedrático de Universidad

Business Economics

Pascual Fraile, Maria Pilar

Assistant Professor Doctor

Business Economics

Pelechano Barahona, Eva

Associate Professor

Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis

Reinares Lara, Eva Marina

University Professor

Business Economics

Romero Calcerrada, Raul

Catedrático de Universidad

Education Sciences, Language, Culture and Arts, Historical-Legal and Humanistic Sciences and Modern Languages

Rubio Gil, Angeles

University Holder

Business Economics

Sarmiento Guede, José Ramón

University Holder

Business Economics

Segovia Perez, Monica

University Professor

Business Economics

Serrano Reillo, Nativity

PhD student

Doctorate Program in Tourism

Talon Ballestero, Maria del Pilar

University Holder

Business Economics

Villace Molinero, Maria Teresa

University Holder

Business Economics

Awards and acknowledgements

Eva María Mora Valentín has been recognized as one of the 'Top 50+1 Inspirational Figures' for Europe and Latin America at the 7th Ibero-American Forum on Sustainable Tourism, TuriSOS, held on May 8 and 9, 2026, in Málaga. This leading event in the field of tourism and innovation addresses the future of tourism between Spain and Latin America.

https://www.europapress.es/andalucia/malaga-00356/noticia-foro-turisos-reivindica-espacio-reflexion-turismo-espana-latinoamerica-20260508070052.html


Carmen de Pablos has received a medal of recognition for her work on the state of the railway in relation to tourism in Spain and its future. This research has been published in the book 'Knowledge of Tourism', coordinated by Nexotur and presented on January 20th at the pre-opening of the Fitur 2026 tourism fair.

https://www.urjc.es/todas-las-noticias-de-actualidad/10504-la-urjc-se-hace-con-3-medallas-en-fitur-por-su-conocimiento-turistico


Mª Teresa Villacé has been awarded the prize for the 25 Most Innovative in the Tourism Sector by Ilunion Hotels and TecnoHotel for her academic and professional contribution to the development of more responsible tourism

https://www.urjc.es/fcee/actualidad-fcee/noticias-fcee/10340-la-prof-dra-teresa-villace-molinero-de-la-fcee-de-la-urjc-reconocida-entre-los-25-mas-innovadores-del-sector-turistico


Cristina Figueroa and Pilar Talón selected as 150 Most Influential Professionals in the Tourism Sector in Spain.

The 150+ Most Influential People in Tourism in Spain


Lydia González and Pilar Talón have won the X Prize of the Association of Scientific Experts in Tourism (AECIT) to the best research article on tourism published in scientific journals during the year 2024 for his work entitled Avoiding food waste from restaurant tickets: a big data management tool. Journal of Hospitality and Tourism Technology

https://doi.org/10.1108/JHTT-01-2023-0012

research seminars

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