Research

Lines of investigation

Economy:

Analysis of the economic environment of tourism
Impact of tourism on the behavior and attitudes of the receptive population
Tourism in the international economy
Tourism in the Community of Madrid

Destination management:

Tourism, development and cooperation
Territorial planning and organization of tourism
Governance and tourism

Sustainability:

Tourism and sustainable development
Tourism development of protected natural spaces
Tourism and gender

Business management:

Quality and environmental systems in tourism companies
Intangibles in the tourism company
Tourism social responsibility
Valuation of tourism companies
Internationalization of tourism companies
Human capital and tourism
Systems for analysis and control of financial information in the tourism sector
Revenue Management

Technology and Innovation:

New technologies applied to tourism
Innovation in tourism companies

Marketing:

Marketing and research of tourism markets
Turistic marketing
The issuing markets
Studies on motivation and choice of tourist destinations
Psychosocial factors related to images of tourist destinations
Psychosocial and cultural impacts of tourism.
Creation of cultural tourism products.

Legislation:

Market law, tourist contracting and electronic commerce related to tourism
Taxation and tourism

Heritage, history and culture:

Tourism development of museum resources
Analysis of tourism in historical destinations
Analysis of the effects of tourism on traditional Spanish culture
Historical resources and tourism
Itineraries and tourist information
Dissemination and enhancement of cultural and natural heritage in tourism
Tourism valorization of cultural and natural heritage
Cultural heritage, museums and local development.
Culture as a tourist attraction.
Art, nature, landscape and tourism.

Projects and contracts of investigation

The members of the Center participate in different research projects and contracts with people, universities or public and private entities to carry out work of a scientific, technical or artistic nature related to the tourism sector. Each of these projects or contracts can be consulted in greater detail at the hyperlink for each of the researchers (projects link).

Researchers

Last name and name	Category	Department
Abbot Romero, Pilar	University Professor	Business Economics
Bonilla Priego, Maria Jesus	University Holder	Financial Economics, Accounting and Modern Language
by Pablos Heredero, Carmen	University Professor	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Dominguez del Triunfo, Helena	Assistant Professor Doctor	Arts and Humanities
Fernandez Laso, Maria Cristina	University Holder	Human geography
Figueroa Domecq, Cristina	University Professor	Business Economics
Fuentes Moraleda, Laura	University Professor	Business Economics
Garcia Muina, Fernando Enrique	Catedrático de Universidad	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Gonzalez Sanchez, Rocio	University Holder	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Gonzalez Serrano, Lydia	University Holder	Business Economics
Huertas Valdivia, Irene	University Holder	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Merchero Sanchez, Miriam	Profesor Ayudante Doctor	Business Economics
Mora Valentin, Eva Maria	University Professor	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Morere Miller, Nuria	University Professor	Arts and Humanities
Munoz Mazon, Ana Isabel	University Holder	Business Economics
Murillo Ramos, Lydia	Assistant Professor Doctor	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Nájera Sánchez, Juan José	University Holder	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Ortiz de Urbina Criado, Marta	University Professor	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Palomo Martinez, Jesus	Catedrático de Universidad	Business Economics
Pascual Fraile, Maria Pilar	Assistant Professor Doctor	Business Economics
Pelechano Barahona, Eva	Associate Professor	Business Economics (ADO), Applied Economics II and Fundamentals of Economic Analysis
Reinares Lara, Eva Marina	University Professor	Business Economics
Romero Calcerrada, Raul	Catedrático de Universidad	Education Sciences, Language, Culture and Arts, Historical-Legal and Humanistic Sciences and Modern Languages
Rubio Gil, Angeles	University Holder	Business Economics
Segovia Perez, Monica	University Professor	Business Economics
Serrano Reillo, Nativity	PhD student	Doctorate Program in Tourism
Talon Ballestero, Maria del Pilar	University Holder	Business Economics
Vico Belmonte, Ana Pilar	University Holder	Business Economics
Villace Molinero, Maria Teresa	University Holder	Business Economics

Awards and acknowledgements

Mª Teresa Villacé has been awarded the prize for the 25 Most Innovative in the Tourism Sector by Ilunion Hotels and TecnoHotel for her academic and professional contribution to the development of more responsible tourism

https://www.urjc.es/fcee/actualidad-fcee/noticias-fcee/10340-la-prof-dra-teresa-villace-molinero-de-la-fcee-de-la-urjc-reconocida-entre-los-25-mas-innovadores-del-sector-turistico

Cristina Figueroa and Pilar Talón selected as 150 Most Influential Professionals in the Tourism Sector in Spain.

The 150+ Most Influential People in Tourism in Spain

Lydia González and Pilar Talón have won the X Prize of the Association of Scientific Experts in Tourism (AECIT) to the best research article on tourism published in scientific journals during the year 2024 for his work entitled Avoiding food waste from restaurant tickets: a big data management tool. Journal of Hospitality and Tourism Technology

https://doi.org/10.1108/JHTT-01-2023-0012