The Ibero-American Festival of Advertising Communication Through the Young Creatives section, which Iberdrola has sponsored, it has offered the new generations of Advertising or Public Relations students the opportunity to show their skills and creativity through their advertising pieces.
All the projects presented have had to respond to a brief previously delivered by Iberdrola. The goal of this publicity document was to position the sponsoring company as a leader in the energy transition, highlighting the great work that the company is carrying out developing and using new products and solutions in accordance with the needs of consumers.
The URJC students presented a project based on the constant innovation carried out by Iberdrola, highlighting the energy solutions that the company offers its consumers and care for the environment.
The professional jury chosen for this edition has been in charge of evaluating the projects based on creativity and compliance with the objectives of the briefing. The prizes that were awarded during the ceremony held on June 3 in this category were the Gold, Silver and Bronze Sun.