The creative talent accelerator creUP!, founded by professors Marta de Miguel and Antonio Baladrón, launches the 2023 edition of the UP! Awards. to advertising creativity in order to promote the professional career of the students of the Faculty of Communication Sciences of the Rey Juan Carlos University. In this edition, participants will solve the brief of the collaborating company Natulim, startup of biodegradable strips of ecological detergent.

Participation is free and open to all students of the degrees taught at the Faculty of Communication Sciences of the URJC. Contestants must prepare their proposals in creative pairs and comply with the bases of the call and the briefing requirements. Registration is open from October 10 to November 17, the final date to submit the creative project. The winning couples will present their projects at a public event and will be eligible for prizes that may consist of both accrediting diplomas and financial awards for each member of the pairs.

creUP! is a creative talent accelerator to promote creativity among students of the Advertising and Public Relations Degree at the URJC. Launched in 2022, it informs, advises and accompanies students in their participation in advertising creativity contests. The UP! Awards They are one more step in the objectives that this accelerator has to promote and make visible the talent of the advertising people who are being trained at the URJC.