The winners are Mariola Clavero, Noelia Campayo and Jesús Franco (endorsed by Professor Antonio Baladrón) and Aleksa Frioni and Andrea Jiménez (endorsed by Professor Marta de Miguel). During the next month of February, each participant in the Tour will enjoy an online training course and from February to May they will work with creative teams from 6 of the agencies participating in this edition: &Rosàs Agency, Accenture Song, Arena Media, Be a Lion , Buzz Marketing, Darwin&Verne, It's-Happening, Evercom, Fuego Walks with Me, Havas, La Despensa, Lola MullenLowe, Media.Monks, Ogilvy, Mrs. Rushmore and Wunderman Thompson. Finally, from May to July they will carry out training at the agency they choose based on the score they obtain during the Tour. In this way, the URJC is positioned as the second Spanish university with the highest number of selected students.

The creative talent accelerator creUP! (https://somoscreup.com) was created in 2021 to promote the creative talent of URJC Advertising and PR students. In the last two editions of the CdC Tour, students from our degree were the best valued by creatives, among the participating students from all Spanish universities.