INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Phone: 91 665 5060
Contact Academic Address:
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Introduction
The course seeks to complete the training of journalists and communicators in general, who have basic knowledge in digital communication and want to delve into the digital tools used in this field. In addition, it is aimed at a very specific area: tourism and/or gastronomy. These sectors, of unquestionable weight in the Spanish economy, demand a professional capable of taking advantage of the potential that the digital ecosystem puts in their hands when it comes to promoting themselves, and also capable of taking advantage of the synergies between tourism and/or gastronomic companies and their products, on the one hand, and journalists and the messages they spread about these sectors, on the other.
the singularity of this Expert Course lies in the combination of academic learning with the professional experience of the "Cañitas con" seminars that will be taught by experts such as María Morales, Masterchef Finalist and professional cook: Fabián González, Founder and CEO of Forward.Travel ; Juan Daniel Núñez, Founder and Editor of SmartTravel News, among others.
Objectives
The objective is to train professionals who can cover a double profile: communication experts within the companies or institutions involved in the tourism/gastronomy sector (communication cabinets/departments or communication areas) and experts in digital travel and gastronomy journalism.
Both in one case and in another, the aim is to train future communicators in the necessary digital skills that will allow them to control the tools that technological development makes available to them, capable of controlling the resources of digital communication.
Likewise, it is a matter of taking advantage of its capabilities at both levels, that is, capable of putting these online communication resources at the service of tourism and gastronomic companies and capable, at the same time, of offering the media, or the public Directly through the Internet, journalistic and communication content of interest on the sector and the economic, cultural, leisure and lifestyle activities that are generated in it.
Programme
ECTS |
subjects / subjects |
ECTS |
Type |
Semester |
|
Module A |
5 |
A1 Fundamentals of digital communication (past, present) |
0,5 |
OB |
1 |
DIGITAL COMMUNICATION I |
A2 Web 3, metaverse, 5g. (future) |
0,5 |
OB |
1 |
|
A3 Basics of digital projects |
0,5 |
OB |
1 |
||
A4 Legislation and network |
0,5 |
OB |
1 |
||
A5 Search engines, structure and uses |
0,5 |
OB |
1 |
||
A6 Vlogs and Blogs. Content development and monetization |
0,5 |
OB |
1 |
||
A7. Instagramers, Youtubers: new trends |
0,5 |
OB |
1 |
||
A8 Brand Content |
0,5 |
OB |
1 |
||
A9 Brand Experience |
0,5 |
OB |
1 |
||
A10 Community Manager/Content curator |
0,5 |
OB |
1 |
||
........................... |
|||||
Module B |
5 |
||||
DIGITAL KEYS OF THE TOURISM SECTOR |
B1 Digital Marketing Strategies in Tourism |
0,5 |
OB |
1 |
|
B3 Communication planning |
0,5 |
OB |
1 |
||
B4 Communication departments in tourism companies: Corporate communication, consumer communication |
0,5 |
OB |
1 |
||
B5 Travel Journalism: The Travel Chronicle |
0,5 |
OB |
1 |
||
B6 The power of recommendation |
1 |
OB |
1 |
||
B7 Crisis communication in the tourism sector |
0,5 |
OB |
1 |
||
B8 Content Marketing: Product Placement |
0,5 |
OB |
1 |
||
B9 Tourism neuromarketing |
1 |
OB |
1 |
||
........................ .. |
|||||
Module C |
6 |
C1 Culture and gastronomic innovation |
1 |
OB |
2 |
GASTRONOMIC JOURNALISM |
C2 Audiovisual Gastronomic Narratives: Identity and landscape |
1 |
OB |
2 |
|
C3 Gastronomic criticism, guides and web recommendations |
0,5 |
OB |
2 |
||
C4 Gastronomic Chronicle |
0,5 |
OB |
2 |
||
C5 The gastronomic recipe as well to dream |
0,5 |
OB |
2 |
||
C6 Neurogastronomy |
1 |
OB |
2 |
||
C7 Wine tourism (the message in the bottle) |
0,5 |
OB |
2 |
||
C8 Photography in the tourist and gastronomic field |
0,5 |
OB |
2 |
||
C9 Television formats of gastronomic and tourist content |
0,5 |
OB |
2 |
||
........................... .. |
|||||
Module D |
7 |
D1 Planning of the optimization process of a digital product |
0,5 |
OB |
2 |
DIGITAL COMMUNICATION II |
|||||
D2 Optimization, Positioning and web analytics |
1 |
OB |
2 |
||
D3 Usability and accessibility |
0,5 |
||||
D4 Content Managers: Project Management Systems |
1 |
OB |
2 |
||
D5 Writing for Digital Media |
1 |
OB |
2 |
||
D6 Multimedia/audiovisual content development |
1 |
OB |
2 |
||
D7 Content development for Social Media: podcast, newsletters |
1 |
OB |
2 |
||
D8 Planning and design of a digital project |
1 |
OB |
2 |
||
SEMINARS “Cañitas con…” |
1 |
1 |
OP |
1 AND 2 |
Recipients
Access requirements: Diploma, bachelor's degrees and degrees.
Specialty:
Tourism
Gastronomy
Marketing
Communication
Other
Selection criteria:
Professional experience in the field of tourism/gastronomy. 3 points
Previous complementary training (Attendance at conferences, seminars, congresses) 2 points
No. of Places: 30
Academic Management and Faculty
Address: Maria del Carmen Garcia Galera ()
Technical secretary: Irene Vega ()
Academic secretary: Blanca Mayandia ()
Full name
|
Academic category/Professional category and entity |
Subject to teach |
|||
Cristobal Fernandez Munoz |
Full Professor UCM University |
- Fundamentals of Digital Communication |
|||
Sergio Alvarez Garcia |
Full Professor UCM University |
- Fundamentals of digital projects - Development of multimedia projects |
|||
Jose Alonso Dry |
Freelance Journalist |
- Vlogging and Blogging |
|||
Michelangelo Nicholas |
Full Professor UCAM University |
-Brand content - Product placement |
|||
Jennifer Lopez Alvarez |
Director of Global Communication |
- Brand experience and online reputation |
|||
Pepa Cartini |
gastronomic copywriting |
- Community Manager/Content Curator - The gastronomic recipe as well to dream |
|||
Juan Carlos Losada |
CEO The Umbrella Man |
- Digital marketing strategies in Tourism - Optimization, Positioning and web analytics. SEO and SEM |
|||
Alfonso Gonzalez Herrero |
IBM Government Affairs |
- Communication Planning - Crisis communication in the tourism sector |
|||
White Zayas |
UBER Corporate Communication |
- Communication department of a tourism company: corporate communication, consumer communication. - The power of recommendation |
|||
Eduardo Sánchez |
Freelance food journalist |
- food criticism - Gastronomic chronicle, guides and web recommendations |
|||
Noelia Jimenez Pellecin |
Photographer |
- Photography in the tourist and gastronomic field |
|||
George Arnald |
Business Development and Marketing Director |
- Content managers: project management systems |
|||
Javier Martinez Vaquero |
Creative Director and Copywriter |
- Writing for digital media |
|||
University Professor. URJC |
- Web 3; Metaverse; 5g - Planning and design of a digital project |
||||
Esther Gonzalez |
University Professor. URJC |
- Legislation and network |
|||
Peter of Alzaga |
Associate Professor URJC. |
- Search engines, structure and uses - Content development for social media |
|||
Esther Martinez Pastor |
Full Professor at URJC University. |
- Influencers, Instagramers, Youtubers. new trends and monetization |
|||
Mercedes del Hoyo Hurtado |
Full Professor URJC University |
- The travel chronicle |
|||
Subtle Lucia |
Hired Professor Doctor. URJC |
- Tourism neuromarketing - Neurogastronomy |
|||
Yanet Acosta |
Assistant Professor Doctor URJC. |
- Culture and gastronomic innovation - The gastronomic recipe as well to dream |
|||
Ernest Taborda |
Associate Professor URJC. |
- Audiovisual Gastronomic Narratives: Identity and landscape |
|||
Jose Gabriel Fernandez Fernandez |
Interim Professor. URJC |
- Wine tourism (The message in the bottle) |
|||
White Mayandia |
Associate Professor. Magic Director. URJC |
- Television formats of gastronomic content |
|||
M. Carmen Galvez de la Cuesta |
Hired Professor Doctor. URJC |
- Usability and accessibility |
Duration and development
Format:Online
Number of credits: 26
Contact hours: 20
Place of delivery: Virtual Classroom Platform/Teams
Hours: Friday from 15:20 p.m. to 9:14 p.m.; Saturday from XNUMX a.m. to XNUMX p.m.
Start and end date: October 14, 2022; 29 April 2023
Reservation of place and enrollment
Pre-registration period: from June 27 to September 30, 2022
Enrollment deadline: October 1 to October 10, 2022
Title price: 1.840 Euros
Possibility of scholarship (if applicable):
Documentation to attach, forms and place of delivery
the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.
At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid
The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.
Required documentation:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document that the Director of the Own Title specifically requires for its acceptance
Students with a foreign degree must present the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
- Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
- Curriculum vitae
- Declaration of the person responsible for the veracity of the data provided in digital format
- Any other document that the Director of the Own Title specifically requires for its acceptance
Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.
All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.