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ONLINE REVENUE MANAGEMENT EXPERT

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Academic direction: Crossbow Heel Pillar

Student attention:    Student Help Box     Suggestions, complaints and congratulations mailbox

Get more info     master's website

Basic Information

Presentation

After 12 years developing face-to-face training in Revenue Management and being leaders and a reference in this training in Spain and Europe, the Rey Juan Carlos University has created the ONLINE Higher University Degree in Revenue Management.

With the aim of, through an online format, offering training in Revenue Management techniques and strategies, the following training objectives are completed, to develop the consequent knowledge, skills and competencies:

Have a macro and micro-economic view of the environment, as well as adequate risk management.
Implement the appropriate Revenue Management model, seeking the maximum benefit for the hotel and the maximum satisfaction for the client.
Lead people and teams oriented in the culture of Revenue Management.
Know the main strategies related to: Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management and Overbooking.
Know and manage the new tourism marketing channels.
Know the main sales techniques.
Create and diversify hotel and tourism products.
Application of Big Data to Revenue Management
Knowledge of the technological tools used by Revenue Managers.

Director:

Objectives

The objective of this title is to train both future and current Revenue Managers to develop the necessary knowledge, skills and competencies in price and capacity management, through the use of current information management tools such as Big Data.

Competences

GENERAL AND SPECIFIC COMPETENCES

  • Have a macro and micro-economic view of the environment, as well as adequate risk management.
  • Implement the appropriate Revenue Management model, seeking the maximum benefit for the hotel and the maximum satisfaction for the client.
  • Lead people and teams oriented in the culture of Revenue Management.
  • Know the main strategies related to: Forecasting, Benchmarking, Pricing, Segmentation, Capacity Management and Overbooking.
  • Know and manage the new tourism marketing channels.
  • Know the main sales techniques.
  • Create and diversify hotel and tourism products.
  • Application of Big Data to Revenue Management
  • Knowledge of the technological tools used by Revenue Managers.

the Program

115 online training

Module 1. Introduction to Revenue Management
Module 2. Big data and strategy metrics
Module 3.Pricing and Yield Management Restrictions
Module 4.Forecasting and Predictive Analysis
Module 5.Benchmarking
Module 6. Distribution Management
Module 7. Inventory Management
Module 8. Accounting and Finance applied to Revenue Management
Module 9.Total Revenue Management
Module 10.Revenue Management Simulation Game
Case Studies: RM Tools (DUETTO for PRICING; STR for BENCH; BEONPRICE for FORECAST; REVIEWPRO for PRICING)

Recipients

This title is aimed at professionals and people interested in the sector who cannot enroll in the face-to-face course and want to receive academic, professional and practical training in Revenue Management.

To study this degree online it is necessary to be in possession of a Bachelor's degree / Diploma or Graduate or justify Accredited Experience in the sector. In addition, those students who are only pending the defense of the TFG will be able to carry out the program.

Students who access the degree without a university degree will receive the "University Extension" diploma instead of the "Higher University Course"

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria: CV and/or academic record.

Both having a value of 50%.

No. of Places: 30

Academic Management and Faculty

Direction of RM Programs:

  • Dr. Dª. Crossbow Heel Pillar. King Juan Carlos University (See CV)
  • Mr. Fernando Vives. Chief Commercial Officer, Minor Hotels Europe & Americas  (See CV)

Professional coordination of RM Programs:

  • Mr Antonio Gil. Revenue Manager. Hotel Meliá Castilla (See CV)
  • Gema Gazo Moya. Minor Hotels Europe & Americas (See CV)

Academic coordination of RM Programs:

  • Mr. Ismael Gomez Talal. Universidad Rey Juan Carlos  Click or tap if you trust this link." data-linkindex="4">(See CV)

The Faculty of Teachers ONLINE REVENUE MANAGEMENT EXPERT It is made up of the following teachers:

  • Mr. Fernando Vives. Chief Commercial Officer, NH Hotel Group. Director Expert Course RM. (See CV)
  • Dr. Dª. Talon Pillar. Director of University Programs in Revenue Management / Professor / Researcher, Universidad Rey Juan Carlos. (See CV)
  • D. Antonio Gil. Director of Revenue Management, Hotel Melia Castilla. Professional Coordinator Expert Course RM. (See CV>)
  • Mr. Ramón Estalella. General secretary, Spanish Confederation of Hotels and Tourist Accommodation. (See CV)
  • D. Justo Julia. Financial Controller, Marriott Int. (See CV)
  • Mrs. Irene Villafranca. Director of Development and Planning , Nh Hotel Group (See CV).
  • Mr. Javier Silvestre. Former CEO, IDISO and Consultant (See CV)
  • D. Javier Espinosa. CEO and Co-Founder, Dynameat (See CV)
  • Mr. Cori Inti Galindo, Regional Commercial Director, NH Hotel Group (See CV)
  • Mrs. Gloria Lopez. Director of Revenue Management Me Meliá. Melia Hotels International.
  • Mrs. Elga Castro. BU Sr Director of Revenue Management Southern EuropeNH Hotel Group (See CV)
  • Mr. José Ignacio Sánchez. Senior External Advisor. Revenue & Commercial Strategy, Deloitte (See CV)
  • Mr. Isaac Neville. Chief Customer Officer, beonprice. (See CV)
  • Mrs. Martha Varela. Director of Revenue Strategy – Cluster Hotels Barcelona & Valencia, Barceló Hotel Group (See CV)
  • Mrs. Maria Dolores Arrow. Professor / Researcher, King Juan Carlos University. (See CV)
  • Dr. D. Jesus Palomo. Research professor, King Juan Carlos University. (See CV)
  • Dr. Dª. Cristina Figueroa Domecq. Professor / Researcher, Universidad Rey Juan Carlos (See CV)

Duration and development

ONLINE REVENUE MANAGEMENT EXPERT

Pre-registration period: from October 16, 2024 to February 02, 2025.

Enrollment deadline: from January 19, 2025 to February 02, 2025.

Start date: February 10th 2025

Ending date: May 25th 2025

Title price: €1.900, with the possibility of dividing it into 2 payments.

The start of the course is conditioned to the minimum number of students enrolled.

Possibility of scholarship: 2

Possibility of subsidy through the State Foundation for Employment Training (FUNDAE)

https://www.fundae.es/Empresas and organizations/Pages/Bonificacion-8pasos.aspx

Possibility of access to the TWO scholarships of the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT). Aimed at workers from companies associated with CEHAT.

No. of Places: 50

The start of the course is conditioned to the minimum number of students enrolled.

Documentation to attach, forms and place of delivery

The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion

The documentation that you will have to submit is the following:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:

Students with foreign qualifications must submit the following documentation:

* A university degree (bachelor's or bachelor's degree) is required to access both Master's and Expert and Specialist courses. However, on some occasions the possibility is considered for people without a previous university degree but who can demonstrate professional experience related to the subject of the course to access it.

This possibility must be included in the corresponding academic report and will be subject in all cases to the decision of the Course Director. People who access through this route will only receive a Diploma or a Certificate of University Extension depending on the case.

 

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