HR4RS stamp
Mentoring for Euriclea research
INFORMATION, PRE-REGISTRATION AND REGISTRATION
Own Teachings
Telephone: 91 488 70 41
Academic direction: Maria del Pilar Talon Ballestero
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
more information master's website
Basic Information
Introduction
Revenue Management is a management philosophy that increases the profitability of service companies with fixed capacity such as hotels, airlines, etc. In these sectors, there is currently a high degree of implementation. The restaurant sector has very similar characteristics to these industries, so its application would be very interesting, however, its application is not yet widespread.
The importance of the restaurant industry in our country is undeniable. In 2019, before the pandemic, the restaurant sector had 2.600 establishments, contributed 5% to the national GDP and offered employment to more than one million people. people during (INE, 2020). With Covid-19, the digitization process (digital cards) of restaurant companies has been accelerated, further favoring the application of Revenue Management.
Given this context, the Rey Juan Carlos University, a pioneer and leader in training in Revenue Management for more than 13 years, launches the course aimed at professionals in the sector and students who want to specialize in Revenue Management in Restoration Centers.
Objectives
Offer, to the student who already has prior knowledge of Revenue Management strategies, a professional vision of the set of techniques and strategies (Forecasting, Menu Engineering, Benchmarking, Pricing, Segmentation, Management of Delivery platforms and Capacity Management and Overbooking , etc.) aimed at maximizing profit and customer value in restaurants and catering centers. In this way, the course focuses on providing the student with the necessary tools and analysis to understand the behavior of a restaurant center from a commercial point of view, as well as, above all, on providing him with the knowledge to apply the necessary levers to optimize the demand of the restaurant and obtain the maximum profit possible.
Programme
|
SUBJECT TYPE |
|
|
Ob |
Introduction to RM applied to F&B. 1st part. |
|
Ob |
Introduction to RM applied to F&B 2nd part and KPIs |
|
Ob |
Forecasting and menu engineering |
|
Ob |
Pricing |
|
Ob |
Masterclass: Management of F&B centers |
|
Ob |
Yielding and inventory optimization |
|
Ob |
RM F&B in hotels |
|
TOTAL CREDITS |
|
Recipients
To study this degree online it is necessary to be in possession of a Bachelor's degree / Diploma or Graduate in TOURISM, ADE, or similar, or justify Accredited Experience in the sector. In addition, those students who are studying the aforementioned careers and are in the last year of their career will be able to take the program. Selection criteria
Number of Seats: 50 seats
Academic Management and Faculty
Academic direction:
Dr. Pilar Talón Ballestero. URJC. Department of Business Economics External to the URJC. (See CV)
Mr. Javier Espinosa, CEO of Dynameat, Co-director of the Course
NH Hotel Group professional secretary: Gema Gazo
Faculty:
Dr. Pilar Talón Ballestero. URJC. Department of Business Economics External to the URJC. / Xavier Espinosa. CEO and Co-founder at Dynameat. / Alessio Di Gaetano. Global Director Revenue Strategy NH Hotel Group & Advisor Dynameat
Duration and development
CEU REVENUE MANAGEMENT IN RESTAURANT CENTERS
Modality: online
Number of credits: 1.8
Contact hours: 18
Place of delivery: Online
Schedule: Saturdays from 10:00 to 12:00
Start date: 6 2024 of April
Finish date: 18 2024 May
Reservation of place and enrollment
CEU REVENUE MANAGEMENT IN RESTAURANT CENTERS
Pre-registration period: July 12, 2023 to March 21, 2024
Enrollment deadline: March 22 to April 4, 2024
Title price: 290 €
Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.
The start of the course is conditioned to the minimum number of students enrolled.
No. of Places: 50
APPLICATIONS FOR ADMISSION ARE MADE TELEMATICLY THROUGH:
Documentation to attach, forms and place of delivery
The applicants will present all the scanned documentation, through the application https://gestion3.urjc.es/gestionsolicitudes/indexUsuario.jsp
at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.
The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.
Required documentation:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:
- National Identity Document or equivalent
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document that the Director of the Own Title specifically requires for its acceptance
Students with a foreign degree must present the following documentation:
- Passport or Residence Card