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University Extension Course Revenue Management in Restoration Centers

Own Teachings
Telephone: 91 488 70 41
Academic direction: Maria del Pilar Talon Ballestero

more information    master's website

Basic Information


Revenue Management is a management philosophy that increases the profitability of service companies with fixed capacity such as hotels, airlines, etc. In these sectors, there is currently a high degree of implementation. The restaurant sector has very similar characteristics to these industries, so its application would be very interesting, however, its application is not yet widespread.

The importance of the restaurant industry in our country is undeniable. In 2019, before the pandemic, the restaurant sector had 2.600 establishments, contributed 5% to the national GDP and offered employment to more than one million people. people during (INE, 2020). With Covid-19, the digitization process (digital cards) of restaurant companies has been accelerated, further favoring the application of Revenue Management.  

Given this context, the Rey Juan Carlos University, a pioneer and leader in training in Revenue Management for more than 13 years, launches the course aimed at professionals in the sector and students who want to specialize in Revenue Management in Restoration Centers.


Offer, to the student who already has prior knowledge of Revenue Management strategies, a professional vision of the set of techniques and strategies (Forecasting, Menu Engineering, Benchmarking, Pricing, Segmentation, Management of Delivery platforms and Capacity Management and Overbooking , etc.) aimed at maximizing profit and customer value in restaurants and catering centers. In this way, the course focuses on providing the student with the necessary tools and analysis to understand the behavior of a restaurant center from a commercial point of view, as well as, above all, on providing him with the knowledge to apply the necessary levers to optimize the demand of the restaurant and obtain the maximum profit possible.




Introduction to RM applied to F&B. 1st part.


Introduction to RM applied to F&B 2nd part and KPIs


Forecasting and menu engineering




Masterclass: Management of F&B centers


Yielding and inventory optimization


RM F&B in hotels




To study this degree online it is necessary to be in possession of a Bachelor's degree / Diploma or Graduate in TOURISM, ADE, or similar, or justify Accredited Experience in the sector. In addition, those students who are studying the aforementioned careers and are in the last year of their career will be able to take the program. Selection criteria

Number of Seats: 50 seats

Academic Management and Faculty

Academic direction:

Dr. Pilar Talón Ballestero. URJC. Department of Business Economics External to the URJC.

Mr. Javier Espinosa, CEO of Dynameat, Co-director of the Course

NH Hotel Group professional secretary: Gema Gazo


Dr. Pilar Talón Ballestero. URJC. Department of Business Economics External to the URJC. / Xavier Espinosa. CEO and Co-founder at Dynameat. / Alessio Di Gaetano. Global Director Revenue Strategy NH Hotel Group & Advisor Dynameat

Duration and development


Modality: online

Number of credits: 1.8

Contact hours: 18

Place of delivery: Online

Schedules: Saturdays from 10:00 to 12:00

Start date: 9 2024 March

Finish date:  18 2024 May

Reservation of place and enrollment


Pre-registration period: July 12, 2023 to February 28, 2024

Enrollment deadline:  February 23 to March 6, 2024

Title price: 290 

Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

No. of Places: 50



Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.