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University Microcredential in Creation of gastronomic content for social networks

INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Contact Technical Direction:  Dr. María del Carmen García Galera. URJC 

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Basic Information

Presentation

In recent years, social networks have become a showcase for chefs, hoteliers, businessmen and communicators.

They are not only an effective way to advertise a business, but they have become a business in themselves, since quality content can arouse the interest of thousands of users, allowing the time it takes to make each post become a profitable job.

This is the case with many influencers who, thanks to their efforts, have managed to have a large audience thanks to the audiovisual content they generate every day.

Taking advantage of this type of tools, which are available to everyone, is extremely important for a person or a business to have visibility.

This degree will show that not only a good photograph is important. Practically any user can share good gastronomic content with the world.

It will be the publication as a whole, with correctly made and edited images, added to well-written texts and organized content, that will turn a normal account into one of reference and prestige.

This course will provide knowledge to know how to design quality programming, make gastronomic content profitable and learn the keys to recording or photographing gastronomy.

Objectives

  • Learn to edit and create content for social networks.
  • Master video editing recipes.
  • Learn the keys to control light, camera focus and exposure times.
  • Learn to write recipes and written content.
  • Study the importance of journalism specialized in gastronomy.
  • Teach the keys to produce content for social networks.
  • Learn to design a photography set and current visual plating.

Learning outcomes classified into knowledge or content (CO), competencies (C) and skills or abilities (H)

  • CO1: Communication
  • CO2: Social Media Management
  • H1: Check the correctness of the information
  • H2: Planning an audiovisual recording
  • H3: Edit videos
  • H4: Edit photos

Programme

  1. Creation of gastronomic content.

Topic 1: Programming of gastronomic content. Cooked and plated.

Topic 2: Locations to record, recording set and photography. Set assembly.

Subject 3: Writing, script and organization of the content.

  1. Photography and video in gastronomy

Topic 4: Audiovisual journalism.

Topic 5: Production of gastronomic programs.

Topic 6: Realization of gastronomic programs.

Topic 7: Gastronomic photography and video (face-to-face)

  1. Gastronomic marketing, RRSS and creation of content of interest.

Topic 8: Gastronomic marketing in RRSS.

Topic 9: Creation of gastronomic content.

Recipients

access requirements

This course is aimed at journalists, professionals from the world of gastronomy, bloggers or influencers who wish to improve their professional career in the audiovisual world and social networks.

No previous university degree is necessary.

Selection criteria

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:

40% previous experience in the audiovisual world.

40% activity related to gastronomy.

20% knowledge in social networks, whose evaluation will be carried out through a personal interview.

No university degree is necessary. 

Number of Places: 35 (14 minimum)

Academic Management and Faculty

Academic direction: María del Carmen García Galera is a professor at the Faculty of Communication Sciences at the Rey Juan Carlos University of Madrid. She teaches in the Journalism and Corporate Communications Department in the following areas: Journalism and Advertising, and Public Relations. audience research and in Pstrategic planning of Public Relations.

Faculty:  

Pedro Diego Solís Montero. Associate Professor.

A graduate in Journalism from the Complutense University of Madrid in 1997, he has developed his professional career in communications groups (PRISA), digital advertising agencies (Genetsis), and Marketing at ONO.
He worked for 14 years in various roles at Microsoft and now has his own company dedicated to creating and optimizing processes with Artificial Intelligence. 
Professor of various subjects at the URJC, related to design and technology.

Antonio Domínguez Torreadrado. PAS URJC.

Technical head of audiovisual media laboratories of the Faculty of CC. of the comunication.

Photographer and editor.

Dr. Yanet Acosta Meneses. Doctor's Assistant Professor.

Doctor in Information Sciences.

Postgraduate in Social Network Management.

Food journalist.

Rocío Rivera Gentil.

Photographer and food stylist, creator of recipes and content for social networks.

Home economist for companies and publishers.

Clara Villalón.

Gastronomy expert.

Gastronomic advisor, gastronomic content generator, culinary trends analyst and video and photo developer.

Belén Casal.

Photographer and creator of gastro content for brands and publications.

Duration and development

Modality: blended

Number of credits: 6

Contact hours: 10 a.m. Rest, online.

Place of delivery: Virtual classroom, Campus Aranjuez and Campus of Fuenlabrada URJC.

Opening hours: Monday to Thursday, from 16.30:19 p.m. to XNUMX:XNUMX p.m. 

Start and end date: October 6 – November 17, 2025.

Reservation of place and enrollment

Pre-registration period until the 14 of September 2025

Registration period 15-22 September 2025

Title price: €492,00

Possibility of scholarship (if applicable): yes

Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is subject to the minimum number of students (14) enrolled.

Documentation to attach, forms and place of delivery

The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion

Microcredentials, intended for students with or without a previous official university degree.

The documentation that you will have to submit is the following:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:

Students with foreign qualifications must submit the following documentation:

These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.