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INFORMATION, PRE-REGISTRATION AND REGISTRATION
Continuing Education
Phone: 91 665 5060
Contact Technical Direction: Ernesto Jose Taborda Hernandez
Student attention: Student Help Box Suggestions, complaints and congratulations mailbox
Basic Information
Presentation
In recent years, social networks have become a showcase for chefs, hoteliers, businessmen and communicators.
They are not only an effective way to advertise a business, but they have become a business in themselves, since quality content can arouse the interest of thousands of users, allowing the time it takes to make each post become a profitable job.
This is the case with many influencers who, thanks to their efforts, have managed to have a large audience thanks to the audiovisual content they generate every day.
Taking advantage of this type of tools, which are available to everyone, is extremely important for a person or a business to have visibility.
This degree will show that not only a good photograph is important. Practically any user can share good gastronomic content with the world.
It will be the publication as a whole, with correctly made and edited images, added to well-written texts and organized content, that will turn a normal account into one of reference and prestige.
This course will provide knowledge to know how to design quality programming, make gastronomic content profitable and learn the keys to recording or photographing gastronomy.
Objectives
Learn to edit and create content for social networks.
Master video editing recipes.
Learn the keys to control light, camera focus and exposure times.
Learn to write recipes and written content.
Study the importance of journalism specialized in gastronomy.
Teach the keys to produce content for social networks.
Learn to design a photography set and current visual plating.
Program
- Creation of gastronomic content.
Topic 1: Programming of gastronomic content. Cooked and plated.
Topic 2: Locations to record, recording set and photography. Set assembly.
Subject 3: Writing, script and organization of the content.
- Photography and video in gastronomy
Topic 4: Audiovisual journalism.
Topic 5: Production of gastronomic programs.
Topic 6: Realization of gastronomic programs.
Topic 7: Gastronomic photography and video (face-to-face)
- Gastronomic marketing, RRSS and creation of content of interest.
Topic 8: Gastronomic marketing in RRSS.
Topic 9: Creation of gastronomic content.
Recipients
access requirements
This course is aimed at journalists, professionals from the world of gastronomy, bloggers or influencers who wish to improve their professional career in the audiovisual world and social networks.
No previous university degree is necessary.
Selection criteria
In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:
40% previous experience in the audiovisual world.
40% activity related to gastronomy.
20% knowledge in social networks, whose evaluation will be carried out through a
personal interview.
No. of Places: 35 (minimum 13)
Academic Management and Faculty
Academic direction: Dr. Ernesto Jose Taborda Hernandez
Faculty:
Dr. Ernesto José Taborda Hernández. doctor assistant professor
Doctor in Audiovisual Communication.
Director, screenwriter and professional chef.
Antonio Domínguez Torreadrado. PTGAS URJC.
Technical head of audiovisual media laboratories of the Faculty of CC. of the comunication.
Photographer and editor.
Dr. Yanet Acosta Meneses. Doctor's Assistant Professor.
Doctor in Information Sciences.
Postgraduate in Social Network Management.
Food journalist.
Rocío Rivera Gentil.
Photographer and food stylist, creator of recipes and content for social networks.
Home economist for companies and publishers.
Clara Villalón.
Gastronomy expert.
Gastronomic advisor, gastronomic content generator, culinary trends analyst and video and photo developer.
Belén Casal.
Photographer and creator of gastro content for brands and publications.
Duration and development
Modality: blended
Number of credits: 6
Contact hours: 10 a.m. Rest, online.
Place of delivery: Virtual classroom, Campus Aranjuez and Campus of Fuenlabrada URJC.
Opening hours: Monday to Thursday, from 16.30:19 p.m. to XNUMX:XNUMX p.m.
Start and end date: COMING SOON
Reservation of place and enrollment
Pre-registration period COMING SOON
Registration period COMING SOON
Title price: 492,00€
Possibility of scholarship (if applicable): No.
Pre-registration: €0. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.
The start of the course is conditioned to the minimum number of students enrolled.
Documentation to attach, forms and place of delivery
The applicant will present all the scanned documentation, in the formats allowed through the link https://www.urjc.es/estudiar-en-la-urjc/admision/276-formacion-continua#preinscripcion
Microcredentials, intended for students with or without a previous official university degree.
The documentation that you will have to submit is the following:
Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that provides access to continuing education courses must submit the following documentation:
- National Identity Document or equivalent
- University degree of the studies that give access to the requested postgraduate degree.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance.
Students with foreign qualifications must submit the following documentation:
- Passport or Residence Card
- Foreign Higher Education Degree (Graduate, Bachelor's Degree, Architect, Engineer, Doctor...) that gives access to continuing education studies.
- Curriculum vitae
- Responsible declaration of veracity of the data provided in digital format
- Any other document required by the Academic Department of Continuing Education for acceptance
These courses allow for the certification of learning results linked to short-term training activities. Their duration must, in any case, be less than 15 ECTS credits. Successful completion of these courses through the corresponding assessment tests will entitle the student, where appropriate, to obtain a Certificate with the name of the respective course and will be included in the centralised Register of this type of qualification. In the event that they do not include assessment tests, a certificate of attendance will be obtained.