The URJC visits the students of the Master's Degree in Revenue Management, in internships at NH Group

The rector, Javier Ramos, and the vice-rector for academic planning, Fernando García, visited the headquarters of the NH hotel chain, an entity in which students of said master's degree can carry out their internships. There they met with the commercial director of the company, Fernando Vives. Last year, 90% of Master Revenue Management students got a job in the tourism sector.

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Beatriz García

Until next January 18, the registration period for the second edition of this higher university degree in the online mode is open. The Master in Revenue Management focuses on training students in product sales strategies, matching them with the right moment and customer, being sensitive to the price at which the offer is made.

After the meeting with the students and those responsible for the NH Group, the rector stated that “it is very fortunate to be able to count on companies like NH, which complement the training of our students and know how to take advantage of the education received at the URJC. It is not because we do get such high employability rates.”

The URJC promotes, together with NH Group and the main companies in the hotel sector, the Master's Degree in Revenue Management, which is characterized by offering training in the most relevant techniques and strategies for this sector. This term, borrowed from the field of aviation, refers to revenue management and takes into account all the factors that influence a customer to choose one option and not another. For this reason, some of the objectives of this master's degree are to implement the appropriate Revenue Management model, seeking maximum benefit for the hotel and maximum satisfaction for the client, knowing the main sales techniques or knowing and managing the new tourism marketing channels.

Xiaoyue Guan, NH M&E Hub Team Leader and student of this master's degree, points out "these studies have provided me with extensive knowledge of the tourism sector, as well as being very interesting courses that help me a lot in my day-to-day work."

This title unites the academic with the professional since, during these internships, the entity and the university remain in contact with the aim of benefiting the students who are there as much as possible. Thanks to this, last year, 90% of the students of this degree got a job in the tourism sector.